At North Star Marketing, we love what we do and we’re passionate about our clients’ success. We use marketing, advertising and public relations strategies to help companies in a variety of industries grow.
Information
- Location:
- North Kingstown, RI, 02852
- Phone:
- 4012940133
- Mon - Fri:
- 8:30 am - 5:00 pm
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North Star Marketing, Inc. Have you heard of Augmented Reality Marketing? Business Week talks about this new marketing concept where companies are reaching out to younger tech savvy generations by incorporating virtual reality marketing to engage their audience. Cutting edge stuff or just a fad? You decide.
www.imediaconnection.com
North Star Marketing, Inc. What’s worse than a golden PR opportunity that becomes a botched interview because of poor preparation? Not much! We can’t stress enough how important it is to prepare, prepare, prepare. Check out The Bad Pitch Blog’s recent posting on interview how-tos, and remember to prepare! (Did we mention that you should be prepared?)
badpitch.blogspot.com
The pitch worked. The interview’s scheduled.Now the real work begins.We could arguably start “The Bad Interview Blog” with all the gaffes that can occur in this critical phase of media relations. ...
North Star Marketing, Inc. Does your website need a little TLC? Hemen Patel shares 3 surefire ways to boost your brand’s website and make the most of your unsung marketing hero!
www.imediaconnection.com
Brand websites present an unparalleled opportunity to influence and build relationships with consumers. Employ these best practices to maximize your site's relevance and impact.
North Star Marketing, Inc. Social media is becoming part of everything you do, and the best uses of these new media are the transparent but humble efforts. Check out how Zappos, Comcast and Dell are leveraging social media by conversing with customers, reacting, and making it a part of their everyday marketing routine.
www.briansolis.com
Guest post by Louis Gray, @louisgray Credit: ShutterStock Social media can be an incredible tool, both for producing and consuming incredible amounts of
North Star Marketing, Inc. Job Applicant sent her resume and a killer cover letter with a box of cookies from Wicked Good Cookies. One of the cookies even had our logo on it. Even though she does not have as much experience as we would like – we will interview her. Talk about wowing your audience. Nicely done!
North Star Marketing, Inc. What’s one of the most crucial elements of your marketing strategy? If you answered customer service, you’re right! Social media has made it easy for consumers to share information about companies, and a bad customer service quip can be detrimental to your brand equity. Read more about the importance of customer service and it’s effect on your bottom line here:
Customer Service is Part of Your Marketing : Bizzia - Business News and Commentary – Finance and Bus
www.bizzia.com
Once again I am reminded how utterly crucial customer service is to the general perception of a business. Why is it that companies work so hard to get consumer money, only to ignore them once said money ...
North Star Marketing, Inc. How do you measure results? The old mindset is to measure results by the number of eyeballs you reach. Katie Delahaye Paine is calling for a change to this mindset. Read her argument for good PR and its role in building engagement with brands:
www.briansolis.com
Guest post by Katie Delahaye Paine: Follow her on Twitter | Visit her site Source There’s been a great deal of discussion of late both here and in
North Star Marketing, Inc.
One does want a hint of color! Using color in your branding efforts is a powerful way to communicate your brand’s personality. Check out these tips on the use of color from William Arruda at MarketingProfs: http://www.my-creativeteam.com/blog/?p=9
www.my-creativeteam.com
We talked sometime back about the use of color in your branding efforts. My Creative Team uses orange as our dominant color. Orange is considered an energetic color, connoting excitement, enthusiasm, playfulness and value. ...
North Star Marketing, Inc.
How
are the marketing messages you use for customers different from those you use
for prospects? VERY different we hope! Ardath Albee reminds us that there are
very few similarities between your customers and your prospects, and the way
that you speak to them should reflect that.
marketinginteractions.typepad.com
There's a big difference between the information that will engage your customers and that which will engage your prospects. If you're trying to "kill two birds with one stone," the result may be just that literal. ...
North Star Marketing, Inc. Who’s your hero? Superman? Wonder Woman? Ferris Bueller? While they’re all noteworthy, Michael Martine offers a new suggestion: “Make Your Customer the Hero”. Not only will you grab and keep customers’ attention by focusing your content on their stories, you’ll also allow prospects to realize the joys of being your customer. Great thinking, Michael!
remarkablogger.com
The best subject about which you can write on your business blog is not your business, but your customers. Make your customer the hero. You are the that person in the hero’s story who provides the sage advice or the whiz-bang gadgetry the hero needs. ...
North Star Marketing, Inc. Do you know what people are saying about you online? Many brands get mentions on popular review sites, both good and bad. So, if your name’s being thrown around out there, how do you manage it? Neal Leavitt has the answer!
www.imediaconnection.com
Industry experts provide advice on how brands can monitor -- and even influence -- their reputations on product and service review sites.
North Star Marketing, Inc. Awareness and recognition ads are integral to a successful advertising campaign. Check out Susan Gunelius’ seven steps of creating vocal brand advocates!
www.entrepreneur.com
7 steps to a successful advertising campaign.
North Star Marketing, Inc. Viral campaigns are an effective means of adding awareness to your brand, but it’s not the easiest thing to do. Here’s a great article from iMedia Connection provides insight on the rules of the game to “viralize” your content:
www.imediaconnection.com
Developing the big ideaCreating a viral campaign starts with choosing the right content. It's usually several parts of entertainment to every one part branding. The trick is integrating the brand in a natural, efficient way. ...
North Star Marketing, Inc. We can learn so much from small businesses, including “Just be human”! Check out this great perspective from marketing guru Seth Godin:
sethgodin.typepad.com
1. Go where your customers are. Jacquelyne runs a tiny juice company called Chakwave. I met her in Los Angeles, standing next to an organic lunch truck. Like the little birds that clean the teeth of the hippo, there's synergy...
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