Information
- Founded:
- 1959
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Events
4 past eventsSee All
- AMA Hot Topic Summit
Scott Conference Center
Tuesday, October 20 at 1:30pm - October AMA Lunch
Regency Lodge
Wednesday, October 7 at 11:30am - September AMA Lunch
Regency Lodge
Thursday, September 10 at 11:30am - Leveraging social media
Regency Lodge
Thursday, August 6 at 7:30am
Omaha AMA
Omaha AMA
About the Presentation
Our marketing toolbox continues to evolve. Today there are countless tactics for marketing professionals to raise awareness and drive results for our products and service. But do you know all tricks of the trade?
The Greater Omaha AMA has gathered two dynamic speakers to share their experience with... integrating non-traditional elements together with the traditional marketing mix. A panel of local professionals will share their experiences with these mediums and participate in discussions with the audience as well. Please join us for this amazing experience for anyone involved with the marketing discipline.
Learn more and register at: http://www.amaomaha.org
A half-day summit on "The Halo Effect: Fusing Traditional and Non-Traditional Media to Maximize Results"
Time:1:30PM Tuesday, October 20th
Location:Scott Conference Center
Omaha AMA
CenterPoint Energy's Corporate Communications staff braced for the worst as massive Hurricane Ike approached Houston. The staff had a crisis communication plan in place, but would it be sufficient to respond to the 2.1 million customers who lost power - some for up to three weeks?
Take-aways
- How to prepare for a massiv...e crisis situation.
- How to adapt to changing issues in the midst of the crisis.
- How to respond to the media and to public opinion during and after the crisis.
Register at:
http://www.amaomaha.org
Crisis Communications - How CenterPoint Energy Addressed Hurricane Ike
Time:11:30AM Wednesday, October 7th
Location:Regency Lodge
Omaha AMA
ConAgra Foods had a brand problem. The company had dozens of powerful, popular brands - brands that could be found in 97 percent of American kitchens, superstars like Orville Redenbacher's, Chef Boyardee and Healthy Choice...
Register at www.amaomaha.org
Maybe this doesn't sound like much of a problem. But, really, it wa...s. Because almost no one was connecting these megawatt brands with ConAgra Foods. Even internally, employees struggled to name and relate to the company's brands. Grocery stores - ConAgra Foods' chief customers - and investors weren't giving the company credit for all its success.
Rebranding ConAgra: Repackaging one of America's favorite packaged food companies
Time:11:30AM Thursday, September 10th
Location:Regency Lodge
Omaha AMA
For more than a century, Mayo Clinic's national and international reputation has been built primarily through word-of-mouth recommendations from patients and their families, through physician referrals and via news media stories - not paid advertising. The advent of free or low cost social media tools has enabled Mayo ...to accelerate the spread of that word-of-mouth, giving patients a platform to share their stories and enabling researchers to provide in-depth information about diseases and treatments to niche audiences worldwide.
In this session Lee Aase, Mayo Clinic's manager for syndication and social media, will share Mayo's experience as well as highlights from other healthcare social media programs. He will provide an overview of the relevant tools and examples of their successful use, and will discuss the obstacles to implementing social media in health care as well as strategies for overcoming those barriers. Finally, he will examine some of the yet-untapped potential for social media within health industry organizations to improve collaboration and efficiency.
Go to http://www.amaomaha.org to register.
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