A new book from David Gammel on how to create breakthrough results online for your organization.
Information
- Founded:
- August 2009
Photos
2 albumsSee All
Webcam PhotosCreated about 2 months ago
Wall PhotosCreated about 5 months ago
No one has added fan photos.
Online and On Mission: Practical Web Strategy for Breakthrough Results
Online and On Mission: Practical Web Strategy for Breakthrough Results OOM makes the cover of the ASAE & the Center book catalog!
Online and On Mission: Practical Web Strategy for Breakthrough Results Had a wonderful time in Toronto debuting the book at ASAE's annual meeting. Thanks to everyone who bought a copy and/or chatted with me about it!
Online and On Mission: Practical Web Strategy for Breakthrough Results "An outcome that can’t be measured is an aspiration, not a goal." From page 91 of the book.
Online and On Mission: Practical Web Strategy for Breakthrough Results Some web strategies work as power pairs, highly synergistic. Community Needs with Direct Sales or Next Action is a common example.
Online and On Mission: Practical Web Strategy for Breakthrough Results Pre-ordered books are starting to arrive! Looking forward to debuting the book officially at ASAE's annual meeting this weekend.
Online and On Mission: Practical Web Strategy for Breakthrough Results Publish content that is of value to your desired audiences. When they arrive, make sure you convert them to the next step in building a relationship with them. (That second step is often overlooked!)
Online and On Mission: Practical Web Strategy for Breakthrough Results Seth Kahan interviews David about his new book, Online and On Mission: Practical Web Strategy for Breakthrough Results.'
Online and On Mission: Practical Web Strategy for Breakthrough Results
Check out David's video as he addresses a frequently asked question about evaluating web technologies.
http://www.asaecenter.org/Marketplace/Bo
Online and On Mission: Practical Web Strategy for Breakthrough Results: ASAE & The Center Store - Ma
Source: www.asaecenter.org
Author C. David Gammel spends his working life helping associations and other nonprofit organizations do one thing: align their websites with their overall mission and values in order to create tangible and substantial results. ...
Online and On Mission: Practical Web Strategy for Breakthrough Results Social media should be used as a mean to a strategic goal online. It can be a rather directionless and wasteful effort in isolation.
Online and On Mission: Practical Web Strategy for Breakthrough Results Louis Rosenfeld, author of Information Architecture and the World Wide Web, kindly wrote a blurb for the book cover. Thanks Lou!
Online and On Mission: Practical Web Strategy for Breakthrough Results Going to ASAE in Toronto? I am going to present about the book as part of ASAE's new book promotions. Stay tuned, details soon!
Online and On Mission: Practical Web Strategy for Breakthrough Results Just reviewed the galleys for the inside of the book. Looking good!
Online and On Mission: Practical Web Strategy for Breakthrough Results The Marketing strategies are Branding and Next Action. Brand covers the supporting and growing a brand online in a broad sense while Next Action is all about facilitating conversions in marketing, public policy, and other types of campaigns.
Online and On Mission: Practical Web Strategy for Breakthrough Results The Market Needs strategies are Application/Service and Community Needs. Application/Service targets serving a specific need in depth with a dedicated application while Community Needs focuses more broadly the overall needs of a specific audience.
