Hudson Fusion

Even in the marketing world, it’s tough to know when to let go and fire a client. But doing so removes negative energy, and allows you to focus on those who value your expertise. ...

There is such a proliferation of “how-to’s” and “must do’s” in the social media realm that it is overwhelming to many business owners. Should I have a Facebook account? Should I Tweet on Twitter and how often? While it i...

No marketing talk today.Today is the 8th anniversary of one of the most horrific tragedies in recent American history. It is a day that, as many say, is etched in our minds forever...

This post comes via fellow creative service firm owner Caitlin Jewell, of Silverscape in Boston, although the original source is unknown.Please design and build me a house. I am not quite sure of what I need, so you should use your discretion...

When we talk with a prospect, we always ask a budget question in one form or another...

Although we offer a full range of marketing and creative services including printing, occasionally we encounter a client who wants to handle the printing of a project himself or herself: they know some one in the business, they think they can save some money, they’ve been promised a great deal. ...

Occasionally our clients ask us why certain things cost what they do...

Companies who have a marketing strategy in place, or at the very least embrace the concept, get the most effective work from their creative firm...

Two of the most common statements we hear from prospective customers are: 1.) “This is what I want to do…” (which is typically followed by a litany of minutia such as what color they want their web site, to how the rollovers should work) and,2.) “I know my customers”…. Really? Knowing wh...

(Original Freelancer vs. firm, May 5 2009 post)I just got off the phone with a prospect. He is opening a new medical practice in Manhattan, and is shopping around for prices for logo design and stationery...

I was reading a great blog by Alexandra Samuel on HarvardBusiness.org today. “It's fruitless to try to keep up with the latest social-media trends -- but that's OK, because trying to stay ahead of the curve is a waste of time” she writes. "Keeping up is about following someone else's agenda. Th...

I received a postcard in the mail recently from a franchise printing company, Sir Speedy. I have used a Sir Speedy before for appropriate printing projects, so the postcard caught my eye. Why? The headline read: “Finding your next customer is a cinch. HOW? ...

Lately, I’ve seen discussions on topics such as “Crafting your Elevator Speech,” “Can Too Much Advertising be Bad for your Brand?” and more. On the surface, these contain valuable information. But they...