Hudson Fusion

As an integrated marketing firm, we preach the usage of multiple channels to convey your marketing message — maximize the reach to your target customer...

Physicist Niels Bohr once defined an expert as “a person who has made all the mistakes that can be made in a very narrow field.” In marketing, there are a lot of mistakes to be made, especially by small businesses. Here are three that this expert has often witnessed:1...

This is a continuation of the previous post… We’ve come to understand the client previously cited wasn’t ignoring the added value we bring to the table; they failed to see our value at all regarding this particular marketing activity. Ouch...

For a while, the buzz was all about “added value” – the additional tangibles (and intangibles) you provide to your clients over and above the cost of your products or services. “Added value” becomes even more important when you offer similar services to those of your competition...

On Wednesday, Hudson Fusion initiated a creative public service event. As part of our “Giving Back to the Community” initiative, we asked the Volunteer Center of the United Way (Westchester Chapter) what we could do in our community to inspire creativity...

If your sales and marketing materials could talk to each other, here’s what you might overhear:Website: People visit me for a few minutes, but they never stay very long. I’m getting a complex! What is it, am I boring? Do I talk too much...

As I talk often with fellow business owners in my business community, and fellow creative service firm owners across the US, I’m finding a great disparity in how they are dealing with this current recession with regard to their marketing...

I read an article in Adweek last week ("West Coast Ad Vets Launch Motta + Morris," May 7, 2009) that got me thinking (doesn’t take much, does it?). Two industry veterans, Brian Morris and Phil Motta, formed a new agency, Motta + Morris. This alone is not monumental; agencies come and go every day...

Yesterday, I attended very insightful Business Council of Westchester event, as part of Yonkers Business Week. It was held at the beautiful Yonkers Library in the downtown waterfront area...

I just read an article from one of my favorite online publications, business.com, called “Guide to Hiring Freelance Creative Service Providers” by Judy Artunian...

Its that time of year again — awards season. Every year, we enter our creative work into several competitions, on international, national and regional levels...

Earth day was officially yesterday...

It is undisputed, social media has changed the way we communicate with others, and the speed of which that happens can be breathtaking. For businesses that need to spread the word about something they have in the works, Twitter, Facebook and even LinkedIn work almost instantly...

One challenge that I see many businesses grapple with is self-promotion...

Being an addicted blogger, I also contribute to other blogs periodically...

Every industry has “bad guys” who tarnish the reputation of the entire industry. On Wall Street we’ve seen some very specific examples lately, like Citigroup and Merrill Lynch (see January 23 post)...

Living near a major metropolitan city, I believe you can tell a lot about a person by how they drive. This post takes that premise one step further, and draws parallels between how people drive and how these same people would likely approach marketing.Leadfoot Lenny...

I apologize for the infrequent posts lately. As I tweeted last week, I am “knee deep” in Discovery for a new client in the legal services industry. Discovery is an exciting time at Hudson Fusion because it allows us to totally immerse ourselves in our client’s world...

This post illustrates the difference between reactive marketing and proactive marketing...

Countless companies cite their “people” as one of their main points of differentiation amongst their competitors. And in an ironic twist, some of the same companies are clueless as to the culture these people are creating within their organizations...

According to Advertising Age (2/17), part of General Motors restructuring plans will sell, spin off or eliminate some of its brands (Hummer, Saturn, Saab) and focus on Chevrolet, Cadillac, GMC and Buick...

As I was doing research for a law firm client, I was stunned to find that firms in this industry sector do a fair job of defining their marketing positioning, but a poor job of stating their value proposition. Perhaps they don’t see the difference...

Gala Event: Preview of work and cocktails in a spectacular venue from 6-7; banquet and awards ceremony from 7-9:30pm

Yesterday my business partner and I were in a meeting with prospect explaining our services. These prospects revealed they were looking at three different firms to solve their marketing problems. The first service provider was a hosting company...