
This blog post an updated excerpt from my book, Marketing 2.0. Measuring results is one of my favorite topics in marketing...

Find and Convert Bernie Borges interviews Greg Cangialosi, CEO of Blue Sky Factory on the impact of "word of mouth" marketing. Blue Sky Factory is an email marketing service and agency. Greg states that over 70% of their new business comes from producing great content in the form of blogs and videos complemented by attending industry conferences where face to face contact happens for relationship building.

Developing a Social Media Marketing Strategy When I devoted an entire chapter in my book, Marketing 2.0, to developing a social media marketing strategy, my intent was to inspire marketers...

Billie Ginther: Marketing Manager and PR Optimizer The two pillars of social media marketing are delivering excellent content to your intended audience and building great relationships. A crucial aspect of building upon these pillars is how you share your content with others...

Jackie Weber: Inbound Search Marketing Analyst There are 14 million Twitter users in the United States today. By the end of 2009, Twitter is projected to reach 26 million users worldwide. Twitter is a very powerful tool. Used correctly, it can be extremely beneficial to a company of any size...

Bernie Borges How many times have you heard the expression “ready, fire, aim?” This cliché is used often in business and sports when making reference to a plan that gets executed without much planning. It’s an oxymoron. Either a plan is a plan or it’s not a plan. You mig...

Dianna Kersey: Information Architect Since the beginning of time, humans have been searching for ways to communicate. From sign language to cave drawings to paintings, humans have been trying to tell their stories...

Podcast interview with Brian Halligan, CEO of HubSpot. I interviewed Brian Halligan, CEO of HubSpot to discuss his new book, Inbound Marketing, Get Found Using Google, Social Media and Blogs, which Brian co-authored with his co-founder and fellow MIT alumnus Dharmesh Shah...

I’m writing a review of the new book Inbound Marketing by Brian Halligan and Dharmesh Shah. I haven’t yet read the book. There are two questions I need to answer before you read my review. First, why am I reviewing a book I haven’t yet read? And,...

Find and Convert Bernie Borges interviews Joseline Mane about how to create a Tweetup. What's a Tweetup you say? Watch and learn...

Attorney 2.0 Brent Britton One of the success stories in my book, Marketing 2.0 is about Brent Britton. Brent is an intellectual property attorney. Though he’s not that old, Brent has been on the Internet since the stone ages. He’s a former math and science nerd who graduated from MIT. He...

Find and Convert Christopher Penn and Bernie Borges chat it up over a "marketing mindset" at the Inbound Marketing Summit in Foxboro, MA, October 8, 2009.

Find and Convert Bernie Borges interviewed Chris Brogan at the Inbound Marketing Summit in Foxboro, MA. Chris has a heart for charity. In this video Chris discusses how he uses his influence on behalf of Skip1.org to encourage us to skip a latte, or a lunch or whatever to feed a child in poverty. Check it out...

Inbound Marketing Summit – Boston, MA, October 7 & 8, 2009 I have attended all three Inbound Marketing Summit events this year, starting with April in San Francisco, May in Dallas and October in Boston (Foxboro, MA). Following are my summary thoughts of all three events. ...

















