Pamoja Media

IT training for kids who live in the surrounding farm areas of Stutterheim outside East London in the Eastern Cape. South Africa. Photo: Trevor Samson / World Bank It has been a famous rallying cry that Africa’s internet growth will continue skyrocketing...

An interesting piece was done by White African on interactive marketing in Africa. This came about after a conversation he had with both Rob Stokes of Quirk Marketing and I. Since then I have been working at developing a blog conversation covering our experiences in Africa...

Pamoja Media was honored by TED when they picked Joshua Wanyama to participate in the 2009 TED conference in Long Beach, CA. A new list for the TED Global conference in Oxford, England has been named. You can find the list at this link...

Erik Hersman talks with Joshua Wanyama, Co-Founder, Pamoja Media. White African writes, “Joshua Wanyama found himself in a bind. He had just moved back to Kenya after growing a successful web firm in the US...

Twitter Quitters Ain't Surprising - It Takes Time to Get It " I'm Not Actually a Geek Nice post that talks about how Twitter activity tapers off for users who don't understand or have a purpose for it. (tags: Twitter, socialmedia, Louis Gray)

Village Billboards and a National Classifieds System | White African In our day, and being technologists, we sometimes forget that simple and non-digital is still the norm in most of the world. This is especially true in rural Africa. Which is what makes Zach’s concept so intriguing...

Mobile Industry is the Future of Digital Marketing Wow, the mobile industry is twelve 0’s after the 1, 1 trillion dollars. This is very significant and it defines the future of digital marketing...

PR 2.0: The Social Media Manifesto – Integrating Social Media into Marketing Communications social media is about sociology and less about technology. It’s a mashup of new and traditional media that spans across advertising, PR, customer service, marcom, sales, and community relations...

African Chamber of Commerce Contact: Martin Mohammed Phone: 612-813-0501 www.AfricanchamberMN.org NATIONAL MARKETING STUDY FOCUSES ON THE...

Is Market Segmentation Simply Discrimination in Disguise?

IT News Africa writes about Zimbabwe’s efforts to use digital marketing to expand the country’s tourism sector: “A partnership between two government ministries in Zimbabwe will attempt to market the Southern African nation as an attractive tourist destination, using the internet as medium...

Ad Recession Brings on the Belly Fat

6511: Honda Goes Hip Hop. Honda just launched an ad campaign that features unsigned rapper Mickey Factz on rhymes/reasons for buying a Honda Accord. (tags: honda hip hop urban multicultural)

Smart Marketers Advertise During A Recession. You Should Too This time held adage still holds true today. (tags: recession ads marketers)...

IT News Africa writes: “Michael Essien has signed on as the MTN 2010 Associate to represent the mobile operator’s brand around the world, as the countdown to the 2010 FIFA World Cup South Africa continues up to the kick-off on 11 June of next year...

New guidelines on behavioural ads (tags: behavioral ads UK European Commision BT)

Why the Click Is the Wrong Metric for Online Ads

Ad Networks Are Transforming Online Advertising Networks that buy space on lots of tiny sites are changing the business—and putting pressure on ad rates

From theMarketingSite.com, announces the 4th Maputo International Ad Festival: “AMEP, the event organiser of the Maputo International Advertising Festival, calls for entries to the fourth annual festival...

Ad Networks Are Transforming Online Advertising Networks that buy space on lots of tiny sites are changing the business—and putting pressure on ad rates ...

Analytics in Multicultural Advertising how many multicultural ad agencies do you know that have analytics capabilities? We’re not talking about the ability to develop a proprietary technology platform ala Mediabrand’s custom digital ad marketplace (again, see WSJ article referenced above)...

banners and rich media : the barbarian group I think there is a TON that can be done with the banner. I have a whole host of thoughts about that – not dissimilar to yours...

Search Marketing Tactics used in Media Buying: If we start to think of TV watchers as Search Engine users there are characteristics that I think both use when deciding what “information” they wish to receive...

It has been a recurring theme since mid 2008, large corporations announcing forecast reductions and losses. Amidst this climate, the ad industry has also had its fair share of grim announcements. But the silver lining for the ad industry may be ROI intensive ad campaigns...

Oliver Sacks speaks at TED 2009 Conference in Long Beach California It has been an interesting week. I have had to process a lot of emotions and thoughts since I got back from Long Beach. My TED experience was akin to staring at the sun for a while then looking away...

Photo by Chicago Eye The excerpt below was published in a recent issue of Black Enterprise magazine and it speaks to the growing difficulty that black owned media companies have faced whenpresenting theirofferings tomainstream advertisers...

Pamoja Media was mentioned on Kabissa as Joshua Wanyama, one of our founders made the TED 2009 Inaugural Fellows list...

Ad Industry Cut Another 18,700 Jobs in December (tags: internet media companies job losses ad industry marketing consulting)

Business Africa Wire has selected Pamoja Media as a top 5 tech firm to watch out for in 2009. They state: Pamoja Media has positioned itself to be the online ad network for business targeting Africans in the Diaspora and Africa...

“The Minister of Information and Communications, Prof. Dora Akunyili, yesterday unveiled a new initiative to market Nigeria with the Re-branding Nigeria Campaign...

In a recent article on From Bizcommunity.com Carole Kimutai informs us that Safaricom received US$7 million in good will or in positive PR in 2008 ...

Buying Black Isn't Racist; It's Necessary (tags: multicultural agencies buying black)

TED 2009 - Fellows Talks | White African "Joshua Wanyama of Pamoja Media and African Path, gives a talk on how accessing the internet for the first time back in 1998 completely changed his life and set his path for the future...

T Mobile ran a very interesting viral campaign showing just how connected we humans are. As passengers at a train station in Liverpool go about their business, music comes over the PA system and soon enough, the whole station participates in dancing or cheering on the dancers...

“Hershey continues to defy gravity, reporting fourth-quarter and full-year earnings Tuesday that topped analyst expectations, thanks to price increases, increased advertising and consumers trading down from premium chocolate.” Source: AdAge, Boost in Ad Spending Pays Off for Hersh

From IT News Africa: “Globacom, a telecommunications company in Nigeria, is the Official Partner to the global event FIFA U-17 World Cup (communications category) to be hosted from 24 October to 15 November...