www.BartonChicago.com
Information
- Location:
- Park Ridge, IL, 60068
- Phone:
- 847-698-5069
Photos
2 of 4 albumsSee All
Wall PhotosUpdated about 2 weeks ago
WGN TV Visits Dominic's Kitchen StoreCreated about 4 months ago
Events
1 upcoming eventSee All
- Chicago & Midwest Wine Show
Donald Stephens Convention Center
Wednesday, September 1 at 11:00am
Barton & Barton, Ltd. With the use of social media today, getting the buzz out is more about "word of mouse" than "word of mouth".
Barton & Barton, Ltd. We at Barton & Barton wish all our friends, clients, and colleagues the very merriest holiday season and every success in the coming year!
Barton & Barton, Ltd. Marketing faux pas #6. Too many marketers depend on the same message for all audiences. The better approach is to customize content as much as possible for the known needs/wants of those receiving the messages. The best approach is to customize message content based on prior responses from message recipients.
Barton & Barton, Ltd. Special thanks to all those who stopped by our booth at Holiday Showcase yesterday. What a great event! It is Chicago's biggest "reunion". Notice on booth prize winners will go out today. Watch your mail and Happy Holidays to all.
Barton & Barton, Ltd.
When the
prior bank sponsor of a holiday tradition left town, we arranged for our client, Liberty Bank, to step in.
As a result, the free showing of “It’s a Wonderful Life” was held Dec. 13 for
the 8th year at the historic Pickwick Theatre. The event which
included singing and prize drawings raised funds for the Park Ridge... Community
Fund (PRCC) and helps support 22 local charities/agencies. Here, l to r, showing
a VHS copy of the movie given as a gift are PRCC President David Barker,
Liberty Bank Manager Kane Connell, and PRCC Executive Director Carol DeLorin.
Barton & Barton, Ltd. Marketing faux pas #5. Booking space at an industry tradeshow and showing up with goodies and a few sales people don't cut it anymore. Failure to plan for creative advance promotion, breakthrough booth performance and effective lead follow-up happen too often. Do it right or don't waste your money.
Barton & Barton, Ltd. Our client, Liberty Bank, is hosting a free showing of "It's a Wonderful Life" at the historic Pickwick Theatre, Park Ridge, on Dec. 13 at 3 p.m. As part of the publicity, we arranged for posters in 7 new Uptown kiosks around town.
Barton & Barton, Ltd. Marketing faux pas #4. The case of Tiger Woods and his car accident is more of a public relations issue on whether he needs to provide full disclosure. We suggest his handling of the incident is also a marketing mistake which will hurt his crediability and, as a result, the ability to charge for endorsements. Truthfulness applies in both PR and marketing.
Barton & Barton, Ltd. Marketing faux pas #3. Not having a "take-down policy" for removal of any defamatory or incorrect content on any interactive forum such as a company blog or association discussion group.
Barton & Barton, Ltd. Marketing faux pas #2. Forgetting to protect your intellectual property with a written provision to reserve rights for anything used or displayed online and add a proprietary notice for copyrightable works and trademarks.
Barton & Barton, Ltd. The strength of the unions associated with McCormick Place is very strong. Perhaps too strong. No one faults the quality job they do but they and the City must find ways to be more competitive with other major convention venues. We cannot lose any more major, high-profile conventions. The stakes are too high for everyo...ne from cab drivers to hotel owners. It's time for a different "olympic style effort".
Barton & Barton, Ltd. In marketing, avoiding the wrong moves is just as important as making the right ones. Some commit marketing faux pas and hurt themselves. For example, avoid the hard sell in initial email marketing campaigns. It is a real turn-off. Build some relationship first, then do a softer sell.
Barton & Barton, Ltd. I am excited about Big 10 Network airing a show on the 90th anny of when The Ohio State Univ. first beat the Univ. of Michigan. It airs Sat., Nov. 21, from 9:30- 11 a.m. Part is on my client's new book “The One and Only: Chic Harley, America’s Greatest Athlete.” Author Todd Wessell, OSU Historian Jack Park, and OSU Ath.... Dir. Archie Griffin will be talking about the greatest rivalry in college football.
Barton & Barton, Ltd. The predictions are that exhibit sales will be flat and remain a challenge in 2010. But, those organizations that focus on bringing in quality attendees will continue to have successful shows. Some should also consider being more exhibitor friendly by removing the annoying little charges to "bug" especially small exhibitors.
