FTC… The Launch… IM Hassle…

5 decembrie 2009 la 03:26

Dear Friend:

I’m sure you’ve heard of the new FTC ruling on using product/service endorsement.

In fact, this isn’t new now. A prominent Internet marketer capitalized this for his latest massive launch few days ago. His affiliate soldiers were trumpeting this everywhere. I waited this to cool down before sending you a message.

What’s the big deal here? -- You may ask.

It sure does!

I’ve been watching the development of new ruling closely. And on the day of the public release, it proves one thing that I’ve suspected few years ago. That is, new law in U.S. will get tougher on people that use testimonials in advertisements. More countries will follow the deed sooner or later.

Here’s the chronology to clear up the mystery…

In October 2008, I offered a service to build an online business. No testimonial used. Just plain full refund via Paypal, based on my straight promise. No if, no but. I didn’t rely on credibility. People can always ‘google’ around and give me a thorough check. I always believe the binding refund agreement by Paypal is sufficiently solid. The risk was on me. I willingly accepted it.

I had some customers then. Some achieved the goals within my promise. Some over-achieved. Just one person didn’t make it -- refund. No hard feeling, no excuse. No one complained. It was straight and simple.

In November 2009, I offered similar service on Facebook. Here’s the sales letter: http://www.HighEndNiche.com/hbrz1.html

I used three testimonials including one by a ‘big guy’. A silly mistake committed. It’s my fault. I already knew it. Yet, I made this mistake again.

Here’s a feedback from a customer…

“I just don't have second thought before I hit the paypal button and right away make the payment. Even there's no guru testimonial whatsoever I will still give a chance to your offer. Besides, we already had a long chat before this and I am convinced of what you're going to offer. You have your reputation and you don't want to destroy it do you?”

I took out the testimonials. A lesson well learnt!

What’s the bottom line in this?

1. You don’t have to rely on testimonials to promote your product or service. The better way to improve sales is to use online chatting, in my opinion.

Your prospects prefer to chat with you -- the REAL you. It isn’t that people don’t like to read. It’s because most people treat Internet as an application, not publication.

That’s why there’s support via online chatting in my “Health Biz Riches” offer. It helps to converts more prospects into customers. This isn’t an option but necessity.

Now, it isn’t just me. Other professionals are also sounding similar sentiments…

“People don't read online. Unless you lead them to do so... People like to interact with Web pages, which, subliminally at least, they still treat as applications rather than publications.” -- Michelle Cameron, VP/Creative Director, Interactive Media Associates, Inc.

2. If you’ve to use testimonials in your promotion, it’s better not to just use the ‘faith-based’ kind, such as customer testimonial, and celebrity endorsement.

Why?

Because this involves in faith. If you use a testimonial by Mr. A, and it happens that Mr. B hates Mr. A, what’d happen next? Go figure...

A ‘scientific-based’ type is preferable. You aren’t likely getting into trouble. Because the ‘scientific’ individuals or institutions indirectly defend the facts that you stated in your advertisement.

What if there’re many pros and contras in the ‘scientific’ findings?

You just tell everything to your prospects and let them decide. By doing so, they know that you’re genuine. You can’t achieve this by using ‘faith-based’ testimonials. It can even backfire.

And this isn’t a coincidence...

The first Oxxynea® supplement that I want to sell for you has gone through clinical tests by scientific institutions. You can create promotion based on those test results.

That’s not all. The Oxxynea® formula is little known in the public except in the scientific arena. That’s one of the key factors to high-end selling.

What does this has to do with IM?

The present FTC rules are creating problems to most Internet marketers. Again, it isn’t just me alone...

“It's no longer good enough to point out that the results mentioned might be exceptional. If you use results-based testimonials or case studies, you also have to tell the viewer or reader what the typical results are that your customers achieve using the product.

This is tough for physical products, such as weight loss programs and the like, but it's doable. It's damned near impossible for "how to" products.” -- Paul Myers in TalkBiz News, November 30 2009

Therefore, I am not giving you a lemon, my friend. It’s a real deal!

I’ve solved the problem in promoting physical products. I’ve the solution to converting more sales.

So, let’s try it again.

I just re-activated the order link in the previous offer: http://www.HighEndNiche.com/hbrz1.html

You’ve the time to consider my proposal. But only 9 lucky entrepreneurs can get this. By the way, remember to use the voucher code.

Any questions? -- Send me a message via Facebook. We can chat about it for hours.

Thank you.

Sincerely Yours,
Hardi Wijaya

P.S.

In case, you doubt my capability...

Check out the latest newsletter by Paul Myers on December 3rd 2009. It mentions about “Finding your voice”.

Coincidentally? I already published two articles on this matter much earlier. I’ve yet to release the third part, because I just want to see how people would react.

“What the heck is high-end article writing?”

Part 1 -- http://www.facebook.com/notes/high-end-marketing/what-the-heck-is-high-end-article-writing-part-1/130271417137

Part 2 -- http://www.facebook.com/notes/high-end-marketing/what-the-heck-is-high-end-article-writing-part-2/130271852137

În această notă Mohd Hafeez Muttaqiin

Spying on the Facebook to learn your potential prospects <ALWAYS UPDATED>

18 noiembrie 2009 la 04:37

This is just a challenge.

"Can you know who just visited your page?"

Well yes, I can! BY MERE LOOK.

Let me prove it. You can personally ask the fans to verify. And NO, I don't pay them or give them anything extra to visit this page :)

Here're the fans who recently visited the "High-End Marketing" page

Cassey Lim
Petri Zoltán
Futures Profits
Wi-Beam Ken Purdue
Manish Agarwal
Shah Aflathoon
Craig Childs

More will be updated!

Hardi

În această notă Cassey Lim (notițe), Petri Zoltán, Futures Profits, Manish Agarwal, Shah Aflathoon (notițe), Craig Childs

High-End Income By Cheating Life?

17 noiembrie 2009 la 00:18

Who Else Wants Truckloads of Money
into Bank Account by Helping People to
CHEAT Life?

"The beauty is you don't need
truckloads of buyers to achieve this goal"

No searching high and low for hungry buyers
No product creation by you
No promotion by you
No product delivery by you

"You just watch the money
going into your bank account!"

Would You Be Interested?

Click Here!

În această notă Vinay Kashyap, Salim Kusuma, Mohd Hafeez Muttaqiin, S Rochelle Gambrell, Eddy Blom, Iwan Ujang Hadikusna Nayadipura, Naveen Kumar

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