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Click here to watch Drew’s video on Connecting with the Media How do you find the media? With the advent of the Internet there’s so many different ways for you to find the media and reach out and pitch them. So...
Well dear readers, you may have noticed that I haven’t been focusing much energy on my blog lately. That because I’ve been developing a step-by-step PR training program – and yesterday we did it! We launched our new training program. Whew! We learned a lot in this process. We m...
As you all know, my new website PublicityResults.com went live last week and we’ve been really pleased with the response. Last week I also had the pleasure of interviewing Tracy Adler of yum Yum dishes. ...
What a crazy few weeks I’ve had. Reciently we landed one of our clients on DR. Phil in 8 hours! ...
Hi everyone! From time to time, I’ll be posting my thoughts on Drew’s Publicity Buzz blog. I’m learning PR as I go, so I hope to capture my observations and lessons learned to share with others. I’m ...
Once your “Love Potion” has taken effect—that is, once you have a journalist’s attention– here are a few tips on how to keep it: Get to the point. Keep it simple. When tal...
I’ve worked at building relationships with the media for years and over that time I’ve come to realize that there’s no real short-cuts. What works with journalists are the same basic rules we all learned in kindergarten. To o...
We’re a team of media professionals. We should have been better prepared. Instead, last week we were caught without a boat when the dam burst. ...
In today’s world, to stay ahead of your competition you practically need a Ouija Board. Successfully navigating a business takes a delicate mix of reading signs, being sensitive to the cultural zeitgeist, and good intuition. ...
“Be light on your feet” is perhaps the best business advice I’ve received regarding today’s economy. Never has there been a more important time to be flexible and nimble in your business strategy. In this uncertain economy, it is a must. It may be the most important thing a company can do. A comp...
I recently received an email from Shel Horowitz, author and entrepreneur, asking how he could best use PitchRate.com to his advantage. His question was simple: “I’ve been on Pitchrate every now and then, but have never figured out how best to use it. If...
It’s partnerships that really allow business to thrive, not just in tough economic times but all the time. That’s why we’re excited to announce our partnership with the International Interior Design Association, or IIDA! Pitc...
Nick Nolte, mug shot from his 2002 DUI arrest. Share your best Lame Claim to Fame at Work story. Are you an interior designer that ordered the wrong fabric for Leona Helmsleys’ dog? An author that coaxed JD Salinger out of seclusion so he could sue you? Did you take Nick Nolte’s mug shot? We...
Imagine you could publicize your company or product to countless potential customers at no cost. You can! PR, both online and in traditional media, offers the ultimate stimulus package for small businesses seeking to jumpstart their recovery...
PR opportunities this big don’t come around often, and the Pez company doesn’t seem to be flexible enough to take advantage of it. The Doss family run a museum dedicated to Pez in California (where else?). Fo...
