Phil Bernstein, Portland's Advertising Expert

 
Phil Bernstein, Portland's Advertising Expert

Phil Bernstein, Portland's Advertising Expert

Phil Bernstein’s Act Goes Nationwide « Portland’s Finest Advertising Blog
Source: philbernstein.wordpress.com
Beginning in January, I’ll be a Senior Consultant with the firm of Jim Doyle & Associates. In this role, I’ll be traveling throughout the country, helping TV reps to sell more effectively by developing better advertising campaigns for their clients.
October 17 at 11:22am
Natalie J Harley
Natalie J Harley
Congratulations, Phil. Don't be a stranger! Keep me on your list!
October 17 at 6:57pm
Phil Bernstein, Portland's Advertising Expert

Phil Bernstein, Portland's Advertising Expert The next Clear Channel Portland Career and Education Fair is Monday, August 17 at PGE Park. We’re doing it in conjunction with a Portland Beavers baseball game.

The Job Fair starts at 11am, and the first pitch is 1:05pm. The first 500 people through the gates with a resume can attend the Job Fair and the game free. After the first 500, anyone with a resume will receive a $15 infield ticket for only $5.

Career and Education Fair
Time:11:00AM Monday, August 17th
Location:PGE Park
August 15 at 8:42am
Phil Bernstein, Portland's Advertising Expert

Phil Bernstein, Portland's Advertising Expert

Sobering Thought on Social Media
Dan Kennedy, in the August "No BS Marketing Newsletter", discussed research posted on the blog UberCEO.com -- http://tinyurl.com/mlah7p -- to the effect that of the 100 CEO's on Fortune's Top 100: Only two had Twitter accounts Just 13 were on LinkedIn, and of those only three had more than 10...
August 13 at 9:33pm
Matthew James Birchard
Matthew James Birchard
Of the CEOs of large companies I know or have interacted with, every one of them is so busy that I honestly believe they don't have the time. However, I'd chalk their apparent disdain for social media up to a lack of understanding. I don't think "we" are a bunch of ne'er do wells either, I know plenty of small business owners who have built their... Read More businesses with social media. Personally, I think social media is not the right fit for the Fortune 100, the same way national print isn't the right fit for your corner bar.
August 14 at 1:44pm
Phil Bernstein, Portland's Advertising Expert
Phil Bernstein, Portland's Advertising Expert
Good point, Matthew. Depends on the nature of our business, and whom we're trying to sell to. Social media has been an effective tool for communicating with some of the business owners I work with. Some, but not all.

One point Kennedy makes elsewhere in his rant is that most Fortune 100 CEO's are over 50. The implication, although he doesn't say ... Read Moreit outright, is that this is one reason they're less likely to use social media. 20 years from now, perhaps it will be different.

It's also worth noting that Kennedy himself does not own a cell phone, and does not use email.
August 14 at 9:06pm
Phil Bernstein, Portland's Advertising Expert

Phil Bernstein, Portland's Advertising Expert

Clutter Toleration: The Public DOES Have a Limit, After All « Portland’s Finest Advertising Blog
Source: philbernstein.wordpress.com
As advertising has continued to pop up in areas that were formerly ad-free — supermarket conveyor belts and airline tray tables come to mind — I’ve often wondered where the line is. At what point will people just refuse to allow any more clutter?
August 13 at 9:32am
Phil Bernstein, Portland's Advertising Expert

Phil Bernstein, Portland's Advertising Expert

Dentist, Market Thyself « Portland’s Finest Advertising Blog
Source: philbernstein.wordpress.com
Last week I called on an orthodontist — or more specifically, the practice’s office manager. I learned two things of note:
August 12 at 7:14am
Maureen Gatens Thompson

Maureen Gatens Thompson Phil: You have been given the assignment of marketing the new (Radio) Shack name. What's your strategy?

August 8 at 6:45pm · Report
Phil Bernstein, Portland's Advertising Expert
Phil Bernstein, Portland's Advertising Expert
Still trying to figure that one out. As a career radio guy, I'm more than a little resistant to losing the word "radio" anywhere. But the chain's been in trouble for a long time, and they need to do something to shake things up.

Can I get back to you on this? There may be a blog post coming once I get my thoughts sorted out.
August 9 at 11:40am
Maureen Gatens Thompson
Maureen Gatens Thompson
As Sarah Palin would say, "You betcha." I wonder if they are dumping "radio" because it sounds outdated, they are trying to upgrade their image or ??? A Blog is a good idea.
August 9 at 5:37pm
Scott MacKenzie
Scott MacKenzie
They dropped radio from their name, because selling radio's isn't where the money is! Though using The Shack alone really bites. They'd be better with a new name and rebranding their entire image.
August 12 at 4:53pm
Phil Bernstein, Portland's Advertising Expert

Phil Bernstein, Portland's Advertising Expert

Does Your Name Tell Your Story? « Portland’s Finest Advertising Blog
Source: philbernstein.wordpress.com
Does Your Name Tell Your Story?: There are probably lots of ice cream trucks cruising through Manhattan on any g.. http://bit.ly/xJzMD 5hoursago
August 8 at 8:50am
Phil Bernstein, Portland's Advertising Expert

Phil Bernstein, Portland's Advertising Expert
Barbara Bell owns Bell’s Velvet Hammer, an auto collision repair business in Vancouver, Washington. For years, Bell’s Velvet Hammer has delivered high-quality repair and restoration work to Portland/Vancouver area drivers. The shop has also been an integral part of the local community.

When Barbara Bell wanted to use th...e power of an endorsement to tell the Bell’s Velvet Hammer story, she chose Paul Linnman of 1190 KEX Radio.

In this video, she discusses how she chose Paul, the relationship they’ve built, and the results the campaign has delivered.Read More

Case Study: Bell's Velvet Hammer Auto Collision Center
Length:3:12
August 5 at 8:48pm
Mike Copeland
Mike Copeland
Keep'em coming. Congrats on another successful campaign!
August 6 at 3:01am
Phil Bernstein, Portland's Advertising Expert

Phil Bernstein, Portland's Advertising Expert

Interview at Northwest Business Summer Virtual Conference [HQ]
Length:12:07
July 31 at 4:27pm
Phil Bernstein, Portland's Advertising Expert
Phil Bernstein, Portland's Advertising Expert
The subject of this presentation was how to use social media for marketing purposes -- and mistakes to avoid.
July 31 at 5:06pm
Laurie Popell Nelesen
Laurie Popell Nelesen
Great job Phil. I was not disappointed.
August 1 at 5:39pm
Phil Bernstein, Portland's Advertising Expert

Phil Bernstein, Portland's Advertising Expert

Pitfalls of Social Media Marketing « Portland’s Finest Advertising Blog
Source: philbernstein.wordpress.com
During my presentation/interview at the Northwest Business Virtual Summer Conference, Tom Cochrane asked me what the big difference is between marketing with social media (Facebook, Twitter, etc) and using the traditional sources such as TV, radio, and print.
July 11 at 1:35pm
Phil Bernstein, Portland's Advertising Expert

Phil Bernstein, Portland's Advertising Expert

Never Anger a Customer Who Can Sing « Portland’s Finest Advertising Blog
Source: philbernstein.wordpress.com
I once heard Marketing Consultant Paul Weyland remark at a seminar that if you have an unhappy customer, “You need to either make him happy, or kill him and bury him in the backyard.”
July 9 at 7:33am
Phil Bernstein, Portland's Advertising Expert

Phil Bernstein, Portland's Advertising Expert

Current Event Advertising: Nice Try, But… « Portland’s Finest Advertising Blog
Source: philbernstein.wordpress.com
I applaud The Adult Shop for attempting to use the story of 2009 in their marketing. And the term “Stimulus Package” is a nice touch.
July 8 at 7:21am
Michele Lee Bernstein
Michele Lee Bernstein
Where did you see this ad?
July 8 at 10:43am
Phil Bernstein, Portland's Advertising Expert
Phil Bernstein, Portland's Advertising Expert
Oregonian A & E on Friday
July 8 at 12:44pm
Phil Bernstein, Portland's Advertising Expert

Phil Bernstein, Portland's Advertising Expert

Business Northwest Virtual Summer Conference « Portland’s Finest Advertising Blog
Source: philbernstein.wordpress.com
I’ll be one of the presenters at the Business Northwest Virtual Summer Conference, happening over three days (July 9-11) later this week.
July 7 at 12:22pm
Phil Bernstein, Portland's Advertising Expert

Phil Bernstein, Portland's Advertising Expert

Religion Tackles Social Media « Portland’s Finest Advertising Blog
Source: philbernstein.wordpress.com
Sunday’s New York Times covers the rising profile of Twitter, Facebook, and other social media, in organized religion. Challenges include setting rules and boundaries
July 5 at 1:34pm
RECENT ACTIVITY
Phil Bernstein, Portland's Advertising Expert discussed Sobering Thought on Social Media on the Phil Bernstein, Portland's Advertising Expert discussion board.