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Earlier this year I facilitated a pilot online course for Oxfam GB called Video Change. The course, which in the end ran over 8 weeks, sought to equip existing Oxfam activists with the skills for making video for the web.
The course itself didn’t quite produce the level of activity and video making that we had hoped for, but it has produced a lot of learning which will feed into future work by the Activist Support & Campaigns teams in Oxfam GB to provide online learning and support opportunities for activists and campaigners.
Below you can find a few assorted reflections and key shared learning from the course content and process of running the course:
What makes a great campaigning video?
In Week 2 of Video Change I invited participants to pick 5 or so videos that they thought were great examples of online video and video for campaigning.
Of course, we didn’t expect there would be consensus on what makes a good campaigning video - but we were struck by just how diverse the selections that were made were - ranging from 15 minute documentaries through to 30 second clips from the TV.
You can see some of the videos that were selected below or in this VodPod:
And here some some of the participants reflections on the online campaigning videos they chose:
“With the volume of videos on the web if it doesn’t grab me within 5 secs and hold my attention i’m going to switch off. The most popular clips are almost always funny so 4 out of the 5 videos here are funny.”
“It had a non-intuitive approach to the issue, which should hopefully be engaging to people who “get” environmental issues, but who don’t want to spend a lot of time being preached to - so the video is short, and leaves you waiting for the punchline. The more I think about it, the more it seems to me that a good video is quite a lot like a good stand-up comedy gag!”
“What I like about this is, that it’s about a simple activity that anyone can do to make a difference for people living in poverty.To my mind, this is very empowering. It’s simple in style too, although I suspect the editing wasn’t as straightforward as it looks. No frills: the presenter believes what she is saying, and says it. Brilliant.”
“I felt the ‘call to action’ at the end was a bit weak. It needed something to really tell me what I can do next.”
What does all this mean for those creating campaign videos?
Whilst the participants in Video Change were a very specific group of already engaged online video consumers - there is some value in reflecting upon their choices of video and what it could mean for campaigners and NGOs seeking to use video as part of their activist work. In particular, we found:
- There is no one format or style of video that will appeal to everyone - obvious of course - but it does have interesting implications for NGOs. A number of videos participants chose during the course were remixes of other videos - or were video memes. Instead of trying to create a catch all video with wide appeal it may turn out best for NGOs to create clips which can be remixed by volunteers and supporters to appeal to different audiences.
- Most videos benefit from a clear call to action - Some of the videos were valued as inspiring in their own right - but many failed to provide a clear sense of how someone could respond to what they had just seen. Simple, down to earth, suggestions of how to respond to a video on the last few seconds can increase impact.
- Get attention and then get the message across (in that order) - Videos that focussed on getting people’s attention first, and then getting their message across second, seemed to be more popular than those which put their message up front. The most popular videos tended to take people on a journey, even if only a 30 second journey.
- Activity packed edits got more attention - When videos were reporting on a recent campaigning event or activity then including lively music and regularly changing camera angles (using B-roll footage) kept people’s attention for longer.
If you’ve got other tips for creating campaign videos - do share those in the comments below.
Running an open or closed course
Whilst my original pitch for the course was to run an open learning project, in the end we decided to try and closed pilot - working with existing Oxfam activists. Part of the thinking was that this way we could focus on the video campaigning skills, rather than spending time exploring the issues Oxfam campaigns on as well.
Clearly open courses, like the Work Literacy social media course currently running, have a lot more potential for attracting large numbers of participants and vibrant discussions. However, it’s worth noting that these open courses are very much about learning to apply to one’s individual life and work - rather than to apply in support or a campaigning organisation.
Our conclusion from Video Change was that the benefit of running more open courses in the future outweighs the risk of some participants using their new skills to go ‘off message’ - but it’s worth recognising that many big NGOs are still only starting on the path of understanding that they need to let go of a degree of control over message in order to see greater returns of action and engagement.
On a technical level - facilitating the course using Ning set to be a private network was a little tricky - as you loose access to the open RSS feeds which can make it a lot easier to follow what is going on across the network.
Online training or online learning
The idea which inspired me to suggest an online course to the Oxfam team was my participation in the 31 days to a better blog challenge in 2007. In hindsight it is clear that that was an ‘online learning’ project, rather than an ‘online training’ project - and Video Change ended up being a slightly confused combination of the two.
Working in a closed pilot with participants, most of whom didn’t have their own established social media spaces online (blogs, twitter etc) and many of whom were not familiar with reflective learning online, meant that I ended up in a teaching role rather than the learning facilitator role I had hoped for. Being clear about whether a project is about online teaching (needs a classroom style online environment, set inputs and clear plans) or learning (needs a network and reflective environment, inputs and resources which respond to participants needs).
Screen-casts are a great tool
Each week of the course had one or two video inputs (perhaps one was a presentation) and a one-page guide introducing that weeks activities and challenges (I’ll share some of the Guides here soon…). However, I quickly found myself making extensive use of Jing to create screen-casts to explain particular steps involved in creating, sharing or promoting a video - and these narrated screen casts were really well received.
With the ease of creating Screen-casts with a tool like Jing they are something I’ll be aiming to add more often to my training toolkit.
The future of a Video Change model?
As a pilot Video Change taught us a lot. It’s unlikely to run in the same format again - but hopefully we’ll soon be able to share many of the course resources more widely - and the idea of online learning for activists and campaigners will emerge in a slightly different form in Oxfam soon.
Since UK Youth Online unConference two new youth blogs have made it onto the scene. Welcome to:
- Tom Gaskin - blogging at Virtually Detached all about his experiences of running an award winning local website for young people in Norfolk, and acting as a detached participation worker for the web.
- John Holmes - who has been researching the impact of the risk discourse about young people’s use of the web for a PhD in Leeds. His presentation on the true facts on online risk was well recieved at Saturday’s event.
Tom and John join a growing number of youth work bloggers - and I’m hoping after the 2008 APYCO (Association of Principle Youth and Community Officers) conference we’ll be able to tell of a number of youth service leads also joining the youth work blogosphere. It’s great to be able to see so many conversations emerging between fired up informal educators and participation people.
In other interesting posts from the Youth Work web:
Jon Jolly has shared his reflections on UKYouthOnline, but more importantly, has put together a great post on Tagging and using social bookmarks to pull together content of interest to youth workers and to support collaboration. (Get tagging with infed and ukyouthonline tags)- Mike Amos-Simpson has been prolifically posting over recent weeks, not least to share his questions about measuring soft skills and to invite others to join him in developing an open digital youth work strategy and programme.
- Katie Bacon has been sharing her notes on creating a social network site policy for youth work.
- Getting away from the focus on new technology, Andy Smith has continued his series of regular round-ups of life as a front line youth worker in Essex. A more varied week you would struggle to find…
- Substance have set up a new Ning network for conversations about Monitoring and Evaluation - the great M&E debate.
I’m sure there has been loads more going on that I’ve missed. But I’ll leave you with this clip recorded by Katie Bacon about running a Social Network Site in a youth service.
It’s not a polished recording - just five minutes of fantastic shared learning on informal education - and the sort of quick video it would be great to see a lot more of.
Find more videos like this on UK Youth Online
If you’ve been inspired by UK Youth Online to plan a project that pilots new models of online youth work or participatory learning through digital technology then you might like to check out the MacArthur/HASTAC Digital Media Learning competition.
The competition is offering between $30,000 and $250,000 for innovations in participative learning using digital technology. The deadline is tight (October 15th) but it would be great to see UK youth sector groups putting in proposals.
I would be happy to offer free support to any UK based groups thinking about putting in a bid - just drop me a line.
Today saw the launch of the UK Council on Child Internet Safety (UKCCIS) – making the launch of the Youth Work and Social Networking Final Report even more timely.
The BBC Article about the Council, set up to implement a recommendation from the Byron review, describes it’s work as:
to teach children about web dangers, target harmful net content and establish a code of conduct for sites featuring material uploaded by users.
Whilst the launch of the UKCCIS as a hub for action is a step forward – the big challenge ahead of it is to recognise the value of informal education and youth work approaches in contributing to the safety of young people online, and to adopt different approaches to promoting the safety of children and of young people.
Understanding informal education:
At the launch of the UKCCIS Gordon Brown said:
“The challenge for us is to make sure young people can use the internet safely and do so with the minimum of restrictions but the maximum of opportunities
But just as we would not allow them to go out unsupervised in playgrounds or in youth clubs or in swimming pools, so we must put in place the measures we need to keep our children safe online” (Source BBC News)
It’s crucial to remember however, that our responses to risks from playgrounds, youth clubs or swimming pools do not rely on education campaigns and the safe design of the spaces alone – but also from the skills of professionals who can support young people and who can respond to their needs and issues at the times the needs arise.
Our work on the Youth Work and Social Networking report suggests that investing in the skills of the staff who support young people in informal education contexts has a significant amount to offer in equipping young people to navigate the risks of the web, and to make the most of the opportunities that exist.
Our broad thesis is that whilst awareness campaigns provide the foundation for behaviour change – it is the supportive interventions and opportunities to explore risk issues and sensible peer norms within friendship groups and with responsible adults which can contribute most to increasing young people’s resources and resiliency in the online environment.
Children AND young people
It’s also crucial that the UKCCIS recognises that the issues for the safety of children, and the safety of young people (adolescents) are distinct and require different responses and approaches.
Negotiated not imposed
One of the most interesting part of the Youth Work and Social Networking research was the consultation day we held with young people in Devon over how they wanted safety policies to work.
It’s key for UKCCIS to find the right participation methods to ensure that codes of conduct for websites with user generated content are designed with the impartial input of young people – and that solutions are negotiated with the young users of sites and not imposed by industry.
Where next:
UKCCIS don’t have a web presence yet – but over the coming months it will be key for informal educational professionals to demonstrate how they can support young people to navigate risk. As Josie Fraser notes, UKCCIS still falls short of a coherent digital strategy for the UK – promoting digital media literacy across formal and informal education settings – but it can offer us an opportunity space to move forward with the important work of ensuring that young people are equipped to get the most of emerging and everyday digital technologies
Update: DowningStreet have just put up a video of the launch.
Michelle Martin, whose instigation of the 31 days to a better blog challenge really launched my blogging, is working with Harold Jarche and Tony Karrer over the next six weeks to offer an open and free course in using online tools for supporting learning.
The course would be a great opportunity for informal educators in youth work to find out about some of the tools that could perhaps be used in supporting young people’s own learning. Whilst the course won’t be geared towards young people’s learning - it will offer a chance to get familiar with the basics of online tools and technologies that offer real potential for enhancing youth work.
Here’s what Michelle says about it:
Each week we will share new activities that will allow you to explore different Web 2.0 tools and discuss their implications for learning. The activities can be done at your own pace and will be hands-on.
The program topics and schedule…
Date Title 09/29/2008 Introduction to Social Networks 10/06/2008 Free your Favorites / Bookmarks 10/13/2008 Blogs 10/20/2008 10/27/2008 Wikis 11/03/2008 Implications / Summar Anyone can sign up for the course, so we’d love it if you’d spread the word, particularly to your friends and colleagues who may be interested in exploring Web 2.0 and learning.
Head here to find out more and perhaps sign up.
Remixed One Page Guide
Michele Martin has just dropped me an e-mail with a link to some remixed versions of the one page guides series.
Designed for the Innovation in Learning conference, Michele has remixed the following:
One Pager on Finding-Reading Blogs
One Pager on Flickr
One Pager on Netvibes and RSS
One Pager on Wikis
Social Bookmarking One Pager
You can find the original one page guides they are based on here.
Which reminds me to ask:
- Have you been using any of the one page guides? Are there other remixed copies out there that I don’t know about?
- What should be next in the series? I’ve not created any for a while - but I’m hoping to put together one or two new guides soon - what you would like to see?
Update: Lacona Coy has put together a post linking up the One Page Guides with Commoncraft videos for each. A handy getting started reference.
It feels a little ironic that, just before two days where I’ll be concertedly spending most of my time telling people all about the potential of social media, and quite probably including the URL of my blog on the last slide of the different presentations I’m giving - anyone visiting it will find that the last post was almost a month ago!
So - to make amends for that, here’s a (fairly) quick round up of news that might explain why I’ve not had much chance to blog here over the last four weeks - and, woven in, a preview of some of the blog posts that are hopefully to come:
Youth Work and Social Networking
After six months of literature reviews, surveys, focus groups and action research I hope we’ve managed to get to a strong theoretical foundation that makes the case for youth work engagement with online social networks - and a series of practical steps and useful resources for organizations moving forward with their social media strategies and planning how their youth services can engage with social network sites.
The research launch is tomorrow - and the final report will be available soon from here.
Blog posts to expect: Headlines form the final YWSN report & a copy of our launch presentation…
UK Youth Online
Back in January at BarCampUKGovWeb instigated by Jeremy Gould I was struck by how many conversations were about engaging with young people through the web - but how there were not many people there whose core work involves youth engagement. And through the Youth Work and Social Networking research I quickly found I was talking to lots of people who are doing great things with technology in youth work and youth engagement - but who are perhaps not always aware of each other. So - after an early stalled attempt - this Saturday will see the first UK Youth Online unconference/open space event kindly hosted by DIUS.
Plus there has been quite a network building on the Ning website I set up to help organise the event. So much so - that Ning recently included it as one of their featured networks.
Blog posts to expect: reflections on some of the great projects being showcased, notes from the discussion groups & my reflections on organising an national event for 70 people with no budget, no admin support but a lot of help from your friends..
Video Change
The Video Change project was an pilot I ran with Oxfam exploring how online training can be used to equip activists to use online video in their campaigning. The last weekly module in the course came in August - and I’ve just finished the project evaluation.
Blog posts to expect: tips for using online video in campaigning, reflections on running online training
Substance Views
The lovely team at Substance are driving some fantastic innovations not only with their successful bid to roll out and expand their Plings project (collating information about places to go and things to do for young people), but with a series of events they are hosting called ‘The Great Monitoring and Evaluation Debate’. Because Substance seem to like things ending in ‘ing’ (Plings etc.) I’ve been helping them set up and facilitate a Ning network to continue the discussions from their events.
Could new online and open source tools that enable ongoing monitoring and evaluation bring about the end of the Annual report? Feel free to join the discussions.
Blog posts to expect: A one page guide to using Ning, exploring the future of monitoring and evaluation,
APYCO Interactive
The Association of Principle Youth and Community Officers are heading for constitutional change. And they’re also embracing new technology - with an online consultation for their members about the proposed changes. I’ve been setting up and moderating the consultation blog, and will be at their upcoming conference to do some live reporting.
Blog posts to expect: A follow up to 7 Reasons Why Youth Workers Should be Blogging with ‘n reasons for the heads of integrated youth services to set up their blogs’
Building Democracy
I’ve pitched a few ideas into the Building Democracy pool - and over the last 72 hours have working with Justin Kerr-Stevens trying to turn this one - about participation through social network sites and across different platforms - into a fully fledged application to the competition.
Blog posts to expect: using mobile phones as the start of a pathway to participation
Moving House
It happened a while back - but I’m not sure I mentioned it on the blog. After a two year stint in the Midlands, I’m now based back in Oxford. And based near a lot of good coffee shops if you are ever interested in meeting for a cuppa.
Blog posts to expect: (see below)
Oxford City Fairtrade Coalition
And in moving back to Oxford I’ve got back in touch with the great folk of the Oxford City Fairtrade Coalition. We’re just in the process of re-applying for Fairtrade City status - so if you’re Oxford based any know any where in the city using Fairtrade (specifically community groups and businesses using Fairtrade products in company canteens etc) please do drop me a line.
Blog posts to expect: something about fairtrade in Oxford
Sex Sense Website
Years ago I designed this. You can see it’s from an earlier age. Well - time has come to revamp the website of Portsmouth’s sexual health advice service for young people - and this time instead of a web strategy I’m exploring the idea of a content strategy - creating widgets, video clips and advertising copy to get the message about free support and advice for young people out beyond the confines of the single site.
Blog posts to expect: more on the idea of a content strategy,
New Blog
If you’re a regular reader you might notice I’ve revamped the blog. After a good few hours of hacking I’ve finally transferred from Drupal to Wordpress (Drupal 5 to Wordpress 2.6) and I’ll be doing more to tidy it all up soon.
Blog posts to expect: quick reflections on a hacky way to move from Drupal to Wordpress.
That’s it for now….
I can’t promise all those blog posts will be here next time you look - nor that I won’t hit another short blogging hiatus - but, if any those topics interest you and you’re not already subscribed - please do look for the subscribe links around the blog.
And if you are a regular reader - do please feel welcome (nay, feel positively invited!) to let me know what posts you might like to see here in the future? Are the posts previewed about the sort you subscribed for? What sort of learning do you want to see shared here?
More soon - and I promise there won’t be a month’s wait this time…
Participation Works have just published the basic How To guide I wrote earlier this year on using Multimedia Tools for Youth Participation. (Thanks for Mas for spotting it had gone online, and to Nick and Michael for the case studies in the guide)
This guide builds upon the Using Online Tools for Participation section of the PW site I put together previously.
Using multimedia tools in participation is such a broad topic, that the guide only just scratches the surface (and I've tried to focus on social media where possible). However, I hope it can prove useful for those who want to start thinking about how new technology can be at least part of their engagement approaches.
The 26th and 27th September should see a veritable festival of events linked to youth participation, youth work and social media down in London. In fact, I wish I'd seen all the connections earlier to brand the whole lot as a festival.
Here's what is coming up:
- Social Networking Sites and Youth Participation (26th Sept, 10am till 2.45pm) - organised the Local Government Information Unit, a seminar all around the use of online social networks to engage young people in decision making. I'll be giving an introductory presentation and overview of all the different contexts in which social network sites can be part of participation - and Katy, Carl and John from Devon will be there sharing their experiences of exploring using Bebo and MySpace for youth engagement across a rural county. Alas this event does have a price tag attached (£250 for those who are not members of the LGIU Children's Services Network), but, come 2.45 you can join us at no cost for:
- Research launch of the Youth Work and Social Networking report (26th Sept, 2.45pm till 4.45pm) - the work that seems to have taken over a large chunk of the last six months of my time. Along with Pete Cranston, I'll be sharing what we've discovered, providing both a theoretical and practical account of how youth workers and other professionals working with young people can support young people to navigate the risks and make the most of the opportunities of online social networking, and opening up a discussion of different uses of social network sites in youth work.
The research launch is free to attend, and if you want more details or to reserve your place, get in touch with ritak@nya.org.uk
- UK Youth Online open space event (27th Sept, 10am till 5pm, followed by a trip to a local pub) - on Saturday 27th we'll be opening up the agenda even more to explore all things linked to young people and social media. Thanks to the kind support of DIUS this free event will provide space for practitioners, academics, innovators, funders, managers and others interested in the impact of new technology on work with young people to gather together and explore a wide range of issues through short presentations, discussions and demonstrations.
For more details about UK Youth Online check out the network website, where you can also register to take part.
Please do pass details of all these events on to anyone who you think might be interested.
And what if you can't make the 26th and 27th September, or if London is a bit of a trek for you? Well, get in touch and let's get planning for some more local festivals exploring youth, technology and social media…
I've just been interviewed for an article about how blogging can be used to promote positive activities. Using blogging as part of promoting youth work was only one part of one of the 7 reasons why youth workers should be blogging - but in the interview I found that it can be usefully broken down into three parts.
Three aspects of blogging to promote positive activities
- Blog for search - share information - many young people expect information from multiple sources - and they will expect information to be available online. If a young people have seen a poster or a flyer for your event then there is a good chance some will try and google search details of the event later on - either to check what it was all about, or to check the time/venue etc.
A blog provides a very quick publishing platform to get information out there and to get it picked up by search engines. A dedicated blog for your youth club is going to be far easier to keep up-to-date than pages on a local authority website. And it's quite likely to perform better in search engines for particular queries about your events and activities.
You can also take the headlines from a blog and get other websites and services to automatically 'pull in' that information - so that news from your blog is dispalyed in the places where young people are online (for example, you can pull the headlines into a Widget on MySpace, or to a Fan Page on Facebook, or you can set up a service to automatically text the latest headlines to young people who have subscribed…)
- Blog for young people - share media - at just about any event with young people there will be photos taken and video clips recorded - and it is highly likely these will be shared online. Rather than ban photos and videos at an event because of safety concerns - youth services can take on the role of providing safe online photo and video galleries from events - where images are only displayed with consent and where any young people can ask for their images to be removed if they wish.
By becoming the destination for photos and videos from an event two things are possible:
- A service can justifiably ask young people to limit their own sharing of photos and videos in ways which may not be safe;
- A service can build an audience who come to see the photos and videos, but then find out about other activities and opportunities to get involved. (Although - don't forget to make sure you tell people the web address where they can access the media on your blog)
- A service can justifiably ask young people to limit their own sharing of photos and videos in ways which may not be safe;
- Blog for you - consultation and conversation - once you've build a community around a blog with media and content attractive to young people - then you can start including blog posts that ask questions of young people, invite comments and help you to improve your services. You can share information about upcoming decisions that need to be made, or you can create blog posts that ask a question of young people - and you and they can use the comments feature on a blog to engage in conversation about the issues in question.
These three parts may even be seen as 'stages' of starting to blog to promote youth services - as whilst blogs provide an instant publishing platform, it does take time and intentional effort for them to build a regular readership and a community.
Perhaps we will have a session at the UK Youth Online unconference on the 27th September 2008 to explore blogging to promote positive activities. If you're interested then do come along. UK Youth Online is a free and co-created event - and you can find more details about it, or register to be part of it, here.
