Professional Association of Innkeepers International (PAII)

Turn the tables on TripAdvisor and put them to work for you. This one hour webinar will be staffed by the team that has put more than a dozen new free tools on TripAdvisor that help innkeepers manage their presence on TripAdvisor, and market their success both on and off the home site of the world's largest travel comm...unity.

The team will describe best practices for writing management responses, how to get automatic notification of new reviews and ways to add reviews onto your own site and much more. They'll also invite webinar attendees to participate in a lively Q&A where topics such as fraud prevention can be discussed.

Date: Tuesday, June 16
Time: 2pm EST
Cost: FREE

REGISTRATION
Members can register online or call the PAII office at 800-468- 7244. Non-members must call the PAII office to register.

*A recorded version of the webinar will be available after the event ($10). Please contact PAII to purchase the recorded version.
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When PAII learned that US Travel Association research indicates that, “affluent travelers are significantly more likely to comparison shop on the Internet than their less affluent counterparts…” it became clear that now more than ever it’s critical that inns be found in the locations where these affluent travelers are ...searching for lodging.

We know that B&B directories are popular places for travelers to search for inns. We have 12 online travel directories—all PAII vendor members—providing special incentives, which take the form of discounts, extended memberships and other value-added opportunities. Read More

Whether you have a Facebook account or not - this is the opportunity to see start to finish how to set-up and use Facebook to spread the word about your inn.

Spend one hour online with PAII's technology consultant and top-rated speaker from the 2009 Innkeeping Show, Tim Brady, Owner and Innkeeper of the Forty Putney ...Road Bed and Breakfast in Brattleboro, VT as he walks you through setting up your personal and Fan Page effectively, importing guest emails to find "friends", connecting Facebook to your existing blog, photo gallery and twitter and learn about Facebook advertising options.Read More