Think BIG, HUGE visibility and then magnify it by 1000. That is the kind of impact and impression IDEAvertising! RESZEL is about generating the amazing, singular creative IDEA and then the mind blowing . . . "vertising" that completes the campaign.
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RESZEL IDEAvertising Appears 2K10 wacky new year's eve glasses issue resolved. Thank Goodness!!! We can all finally get some solid sack time now that this momentous issue has been resolved.
www.huffingtonpost.com
NEW YORK — The decade's end was supposed to finish off those wacky, year-shaped glasses favored by the reveling seas on New Year's Eve in Times Square and around the world. Gone would be the convenient loops of the 1990s and the double-zero good times of the '00s.
RESZEL IDEAvertising 2009 Worst Infommerical Titles: Pick your favorite (and when I say favorite, I mean, the most lame). Ready. Go! - Goodbye Belly Fat, Hello Washboard Abs - THE Answer to Prostate Health - Magical Slimming Jeans - Bullet Express - Family Meals Ready to Heat - Hypnosis For Weight Loss - Instantly Slim
RESZEL IDEAvertising Big problem with Chicago radio station. Their XMAS ploy-grant wishes. All for helping those in need. It's how they grant wishes that irks me. On-air, radio jock toys with person that made wish, "not all wishes are fulfilled", INCLUDING THEIR WISH! Joy turns to doubt/fear. Moments later wish is granted. Doubt/fear now... relief, not joy. If station wants to bring joy, then do so and drop American Idol-esk suspense.
RESZEL IDEAvertising NFL on CBS Sunday missing obvious sponsor blind spot. As James Brown announces up-to-date scores on the CBS Scoreboard, sponsored by Viagra, he needs to punch keywords (much like the web) to create greater sponsor/brand awareness. Example? Vikings EXTEND their lead, Saints RIGID defense fails them in loss, Jets/Gian...t ERECT new stadium, Bears can't GET UP for Ravens game, etc.,
RESZEL IDEAvertising From The Selling Through ADversity Files: Check out the screen shot below. T Woods website with personal, heartfelt commentary pertaining to new-found family focus and commitment. Flanking the heartfelt appeal left and right are sales ad banners reminding those reading the heartfelt appeal that when done, don't forg...et to BUY BUY BUY! BUY LIKE NEVER BEFORE!! BUIY MORE SAVE MORE ON T MERCHANDISE!!! FREE SHIPPING FOR ORDERS ABOVE $75.00, ETC., ETC., ETC. The AD in ADversity.
RESZEL IDEAvertising CNNMoney.com reporting that Tiger Woods ads vanish from TV. Really Captain Obvious? I don't think I needed CNN to tell me that the Tiger Brand has been temporarily caged.
RESZEL IDEAvertising
Risky New Marketing/Stock "Marketing" Strategy - Long on Brand, Short
on Waffles? Take a cue from "the llogg". Next time you want tons of
FREE media attention, put out a release stating product will be in
short supply blaming of all things . . . the Rain. What happens when
this kind of 2012esk news hits the wires? 1. Produ...ct
PandeFREAKenmodium. 2. A disturbance in the force (that's a given
right?). 3. Tons of FREE PRESS! Brilliant! Forget H1N1 or the
recession. What will Joe and Jane Consumer do without their hot and
delicious morning blueberry toaster waffle. The risks of this stratgey?
Will absence of this brand make the hearts of consumers or investors
grow founder? Instead of Leggo My Eggo it could be FORGETTO MY LOGO.
www.npr.org
Leggo my Eggo! Kellogg fights waffle shortage
RESZEL IDEAvertising Sign-OH-The-Times Bin: While at lunch, I passed a store in a strip mall with a sign on the door. Sign read simply Closed Thanksgiving. Really? Do businesses still need to communicate Closed Thanksgiving? I then Google the phrase and to my surprise I found tons of results from businesses exclaiming that they too we...re Closed Thanksgiving. Isn't it a given that other than movie theaters, gas stations and of course . . . Starbucks, For Profit Business America is pretty much closed on Thanksgiving?
RESZEL IDEAvertising Not looking forward to the annual Macy's Thanksgiving Day parade . . . or should I say . . . 3 hour NBC commercial, brought to us by NBC's exclusive coverage of the 2010 Winter Olympics!!!!. Do we really need Roker and cast of Heros at parade curbside freezing their unmentionables off in an act of shameless promo? Ho...w does seeing the stars of NBC shows, bad lip-syncing celebs and lame parade banter enhance my Thanksgiving Holiday! Don't get me wrong, all about brilliant brand marketing. Thing is, nothing brilliant about the Hello Kitty float sponsored by Pepto-Bismol!
RESZEL IDEAvertising VETERANS DAY SALE? I've NEVER been a fan of the Veterans Day Sale campaign. Honestly! Do retailers really believe a Veterans Day Sale with 50% Off Select Futons or Sweaters actually honors our Veterans and their families? How about offering Veterans and families deep discounts and not just on Nov. 11th. Without tha...t kind of commitment, the Veterans Day Sale campaign is nothing more than a shallow gimmick.
RESZEL IDEAvertising Veteran's Day 2009 - First off, allow me to express my undying appreciation, respect and admiration for all veterans. HEROS ALL! Without you, there would be no FREE in FREEdom! Personally, I would like to thank my father in-law Jamie E. [NAVY], my friend Nick M. [AIR FORCE] and my Dad [ARMY].
RESZEL IDEAvertising Not sure if everyone is aware, per the Starbucks Branding Juggernaut . . . the 2009 holiday season has officially begun. Purchased my usual venti, no water, no whip, extra hot, 7 pump, Chai today and was surprised with the seasonal "Red" Starbucks Holiday cup. Yikes! My calendar says Nov. 5th. Curious now as to whe...n the 2010 commercial holiday gift giving season will begin? I'm Jumping The Curve and betting that October will usher in the 2010 holiday season with the introduction of . . . wait for it . . . Jack-O-Santa!!!
RESZEL IDEAvertising So the balloon boy was found in his attic. Glad for the happy ending. Can't help but wonder if this was all a publicity stunt from a CERTAIN company in the snack food industry? Here's a hint. Three words . . . Jiffy Pop __________. That's IDEAvertising!
RESZEL IDEAvertising Celebrating the 5th Anniversary of RESZEL IDEAvertising!! Five years ago we opened the doors offering a unique marketing alternative. Heartfelt thanks to our clients, vendors, supporters and friends.
RESZEL IDEAvertising Join us at 5th annual Pumpkins For A Cure (PFAC) to benefit JDRF | October 2nd & 3rd | at the intersection of State and Sixth in beautiful downtown Geneva, IL. My company provides all marketing, creative and PR services on a pro bono basis for this amazing organization, started by a young boy years ago after being diag...nosed with Juvenile Diabetes. Check out all of the wonderful details at http://www.pumpkinsforacure.com
www.pumpkinsforacure.com
Mary and Paul Zellmer’s son, Jim was just six years old when he was diagnosed with Type I diabetes. When Paul came home from the pharmacy with a bag filled with insulin and supplies, Jim panicked and ...
