RNC Political Education

New Media College (NMC). NMC’s are designed to provide in-depth training on the fundamentals of using new technology to campaign effectively. The NMC program course is an intensive two-day program focused solely on the Internet and how new technology is impacting the political campaign process.

Topics presented during ...a NMC include, but are not limited to:

Key elements of a web site; social networking; mobile / sms messaging; blogging; online video; online advertising; how to build an e-mail list; opposition research online; and a panel of experts who use the internet for electoral purposes on a daily basis.

NMC offer little free time to attendees with classes running from early in the morning till late in the evening with assignments to be done late into the night.
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Campaign Management College (CMC) is a six day program held in Washington, D.C. It is designed to provide attendees the necessary insights required to hold a management level position on a campaign. CMCs are modeled around the responsibilities and challenges a manager would experience at the congressional campaign lev...el.

Ideal attendees for the CMCs are current campaign mangers (statewide, congressional or legislative), state party executive or political directors and individuals with at least 2 cycles prior campaign experience who are interested in taking on the role of a manager.

Topics presented during a CMC include, but are not limited to:

Budgets, BCRA/Campaign Law, Messaging, Survey Research, Research, Voter Files, Targeting, Staffing/Hiring/Firing, Earned Media, Working with and Hiring Consultants, Scheduling, Television, Radio, Phones, Voter Contact Mail, Fundraising Mail, PACs, Events, 72 Hour/GOTV, Internet, Dealing with 527's, working with State Party's and Victory programs, motivating and recruiting volunteers.

CMC offer little free time to attendees with classes running from early in the morning till late in the evening with assignments to be done, usually in groups, late into the night.Read More

Campaign Finance College (CFC) is a four day program held in Washington, D.C. that is designed to provide attendees the necessary insights required to run a finance operation for a campaign or state party.

Ideal attendees are current campaign or state party finance directors and individuals with prior campaign experien...ce who are interested in taking on a finance director role.

Topics presented during a CFC include, but are not limited to:

Elements of a Finance Plan, Telemarketing, Events, Major Donors Role as a Finance Director, BCRA & Legal Compliance/Practical Applications, Direct Mail, Internet Fundraising, Finance Committee.

CFC offer little free time to attendees with classes running from early in the morning till late in the evening with assignments to be done, usually in groups, late into the night.
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