Compelling Communications

When it comes to killer marketing, the Kennedy Glazer folks are usually at the top of the list. And when it comes to “lost” customers, it’s no exception. I le...

Zeroing in on events that prompt prospects to realize it’s time for a new solution (aka “trigger events”) are a great way to find new prospects because it focuses your efforts on a market of ready or nearly ready buyers. Whet...

As Michael Jordan says, you miss 100% of the shots you don’t take. So identify the rockstar joint ventures you would love to have and approach them. All they can do is ignore you or say no. ...

While JV partners may give you more leeway because of the relationship you have with them, affiliates often won’t. If they see something that could reduce their chances of success, they’ll just move on to another product. S...

So far, we’ve discussed the difference between joint ventures and affiliates as well as the first two all-too-common mistakes entrepreneurs make when building these types of relationships–forgetting the “what’s in it for me?” and failing to set yourself up for success. Now we h...

One of the biggest disappointments with joint ventures or affiliate marketing is when a big partner (or any partner, for that matter) doesn’t come through for you. Unfortunately, it’s an all-too-common occurrence. People forget. Or...

Last weekend’s Warrior Forum event has me thinking a lot about joint ventures and affiliate marketing these days. While the words “joint venture” and “affiliate” are often used interchangeably, technically, there IS a difference. Of course, WHAT that difference is depends on who you ask. I know o...

Here’s my photo set from the event–I think you can guess which one I am… The other folks are (from left to right) Cynthia Richards, Jason Fladlian, Tim Castleman, Willie Crawford, Robert Plank and Niche Prof Ron Capps. You can click on each photo for more comments… Tweet This Post

Recently, I had a Marketing Strategy Session with a chiropractor client and one of the topics was getting more referrals from past and current patients–here are a few tips I shared that could be applied to all types of businesses. ...

Today, I thought I’d share some of the best posts of links I’ve come across in the last week or so–full of great and resources for your marketing pleasure… The Internet Marketing List: 59 Things You Should Be Doing But Probably Aren’t gives you even more things for your to-do list–cour...

First of all, “One” is supposed to be a number…as in: “One love, one life, when there’s one need in the night…” as the U2 song goes. “One” should NEVER be used as a pronoun. Especially when you’re writing something you actually want prospects and clients to read. (Or anyone to read...

Audacity audio software can be a bit overwhelming the first time you open it. But you can create good quality mp3 audio for your website or info product in a snap if you just stick with the basics...

I’ve talked in previous posts about ways my business has benefited from using Twitter ( More on the Value of Social Media for Entrepreneurs and My Top 10 Reasons for Using Twitter.) But I still meet owners who wonder if there’s really an ROI from the time invested. So I want to hear from YOU. Wh...

Yesterday, we talked about Oprah’s newest line of O Bracelets, which has smart lessons for businesses of all sizes interested in cause marketing. We also discussed the first savvy strategy–sticking with one charitable theme that’s important to your customers. Inst...