ReTechulous

Clients keep asking me whether or not the Agent Press wordpress theme is the way to go… Quick answer? Maybe. But probably not. Agent press is nice looking, and has been designed to appeal to real estate agents… but that’s about it. The theme itself won’t generate leads,... and in the case of Agent Press, I might argue that some of the inherent property listing functionality could actually hurt your lead generation...

Vflyer, Postlets, and our favorite, Realbird. All allow you to create some spiffy looking websites for your Real Estate listings. They all also allow you a cheap shot at some of that juicy Truilia, Zillow, Google Base traffic! In this screencast, we show a single prope...rty web page dressed up with some enhanced lead capture designed to stop the visitor from heading back to a major real estate search portal, and into...

Here’s a quick screencast that discusses the use of the Facebook fan page badge on your real estate website. In the first part of the cast I talk about how you can use the badge to sort of show new visitors that other folks like you, thus building a little bit of trust ...in you and your site. In the second part, I illustrate how to go from having no fans to a...

Part of the challenge when starting an “outside of the box” venture like ReTechulous LLC is finding adventurous entrepreneurs who “get” the fact that new ideas should be systematically incorporated into any real estate brokerage practice. Greg’s been one of our favorit...e test cases and we’re sure he’d be happy to give you the ReTechulous lowdown (both good and bad.)...

Are you ready to differentiate yourself and build a loyal base of fans and followers that will do business with you for years to come? CLICK HERE TO LEARN MORE ABOUT WHAT’S INCLUDED IN OUR STANDARD NICHE FOCUSED REAL ESTATE LEAD GENERATION SYSTEM....

We’ve been messing with Facebook Ads for a few months now. In my opinion, if you have a property listing and you’re not taking the opportunity to run a Facebook Ad, you’re missing out for all kinds of reasons. Here are a few: You can geotarget the listing so it’ll be o...nly seen by people in your area. Your listing and your marketing message could easily be seen by 10,000 potential clients in the...

Here’s a quick one for the Real Estate wordpress newbies out there.

Here’s a quick, easy one. Basically, if you’re creating single property websites using a service like Realbird and then embedding the flyers you create into your blog you might want to tweak the design of the flyer a little. In this quick example we show you what to do to switch out colors....

Use our contact form to express interest before one of your competitor’s does! Situation The ABC Realty would like to increase local market share by enhancing its brand visibility and recruiting more local agents to its team. ReTechulous LLC believes that both of these ...objectives can be achieved via the creation and ongoing execution of a standard company wide “agent technology package.” As the company works to serve the lead generation needs of...

In light of the $8,000 first time homebuyer tax credit being extended, here’s an update to that widgetbox widget I created a few months ago. Get the Countdown Creator Pro widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) Enjoy! If... you’re looking for the lowdown on other widgets for your Real Estate website, be sure to stay tuned to this retechulous little rag. One More...

Choosing a solid, appropriate, memorable Domain Name is the first step toward building a Lead Generation system that’ll sustain your business for years to come is key. Some ReTechulous Tips For Choosing Your Real Estate Wesite Domain Name Unless You’re Locally Famous, ...Stay Away From Your Name If You’ve Got A Well Defined Niche In Mind, Choose A Focused Niche Domain Name Otherwise, choosing something more general but still focused based on target market, geography,...

Here’s a video commercial we recently made to promote ReTechulous.Com. The video was created using GoAnimate.Com and the form below it is tied to Aweber and an automated RSS based broadcast of our new content. Can you see doing something simlar to advertise some key aspect of the services you provide?...

In this tutorial we’re going to set up wordpress to automatically “feed” your new content to twitter. There are a number of ways to do this, and their are many of good plugins that you can use, but our favorite method is to post via a web based application called Twitte...rFeed.Com. The reason we like Twitterfeed is because it’s totally RSS based....

Hi , In the screencast you’ll learn how to: Create A New Post On Your Wordpress Site Add Links to Other Web Pages Insert Images Into Your Wordpress Posts & Pages

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

Do you have “Live Chat” on your Real Estate website? How often is it actually “Live” with an operator ready to assist customers? Wouldn’t it be great if every agent at your office was linked up to help potential clients out via live chat? Surely a nearly 24/7 “virtual f...loor” could boost overall team/company GCI? “But We Never Get Anything Out Of Our Live Chat” We know, it’s a pita to have...

Here’s a quick screencast tour of newly born ReTechulous Lead Generation System, HelloHudsonValley.Com. It all starts with simple self-hosted wordpress site that’s integrated with some social media based lead capture, idx property search integration, a video gallery pa...ge (to keep visitors hanging around,) some initial Listings based content (via PropertyBuzzer.Com) and an RSS based lead capture module that’ll keep em coming back for more. Next step? Time to throw a small bit of click advertising at it to guage and tweak conversion. And of course, the client’s about to have a blast taking some photos and videos of their beautiful Valley! :) [Use The Square at the Bottom Right to Play In Full Screen Mode]

We’re not sure, but we’re going to give it a try…You’ll notice our own recently created page badge being sported today at the top right of ReTechulous.Com, and our usual “Subscribe via Email” Aweber based subscription box is missing. Here’s what we’re thinking: 1. The ...number of people who frequently use Facebook is huge (of course), so the Facebook brand and color scheme of the box should draw the eye. 2. Becoming a “Fan” is easier than entering an email address. One click and you’re done. 3. Maybe the faces of our fans sorta tell people “Hey, People Like This Site, Maybe You Should To”? 4. Our Facebook Page is streaming our latest content anyway via RSS, so from an incubation standpoint, there’s not much difference between regularly landing people on the page rather than hitting them with an email. (We haven’t tried the Facebook page broadcast feature yet… guess we should) 5. Every time we view our own site, we’re randomly reminded of another face we might want to make another contact with. 6. Learning about new friends is as easy as clicking on the face and jumping into a stream. Can’t do this with just an email opt… I’m sure there will be other aspects of this little F’ing (facebooking) experiment, and we’ll be sure to update with some results/findings over the coming weeks. Or… Just become a fan, check in regularly and watch to see whether or not the crispy blue box up there is attracting lotsa other folks like you! :)