Reading Is Fundamental (RIF)
Reading Is Fundamental, Inc. (RIF), founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. Find out more at http://www.rif.org.

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Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF)

Book A Brighter Future™
I’m still excited about yesterday’s launch event for Book A Brighter Future™, but I’m even more so now that the campaign has officially begun...
July 1 at 8:57am
Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF)

RIF's Link of the Week: Book A Brighter Future™
RIF's Link of the Week: Book A Brighter Future™ Today is the official kickoff of the Book A Brighter Future™ (BABF) campaign. From July 1 through August 31, when Macy's customers give a $3 donation to RIF, they will receive a $10 shopping pass to use on eligible purchases of $50 or more...
July 1 at 8:09am
Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF)

Update: Final Read with Kids Challenge Snuggie™ Awarded!
Lizzy P. of St. Louis just won a Snuggie™! Although today is the final day of the Read with Kids Challenge, please continue to visit http://rif.org/readwithkids to find out if you've won a grand prize vacation to a Walt Disney World® Resort and many other great prizes...
June 30 at 3:45pm
Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF)

MUSE FLASH! RIF IN TIMES SQUARE!
Martine Reardon of Macy’s and I pushed the button, rang the bell and signed our names to close NASDAQ for the day with RIF Board members (Barrett, Daumas, Rachal), Macy’s and RIF staff, and the wonderful children and chaperones from Harlem Academy...
June 30 at 3:44pm
Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF) Watch the Book A Brighter Future™ NASDAQ event live now: http://bit.ly/SBYu2

www.facebook.com
Source: www.facebook.com
June 30 at 12:50pm
Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF)

Ringing the Bell of RIF
One of the fun perks of this job is that I frequently get to rally people at public events for the cause of reading.But today’s event where I will ring the closing bell at the NASDAQ stock exchange in New York City to officially launch our Book A Brighter Future™ campaign with Macy’s will be...
June 30 at 10:48am
Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF) Listen to a CBS radio interview with RIF's President Carol Rasco announcing the start of the Book A Brighter Future™ campaign: http://bit.ly/TW6sg http://bit.ly/brighterfuture #/brighterfuture

WCBS NEWSRADIO 880 - Time to "Book a Brighter Future"
Source: bit.ly
June 30 at 9:33am
Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF)

Read With Kids Challenge a Huge Success
At midnight tonight RIF will officially conclude the 2009 Read With Kids Challenge sponsored by US Airways. For the past three months, parents and other caring adults have been reading with kids and logging the minutes on our Million Minute Meter...
June 30 at 6:37am
Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF)

Update: Read with Kids Challenge Snuggie™ Awarded!
Keith K. of Toledo, OH just won a Snuggie™! There's only one more day to log your minutes reading with kids to win: http://rif.org/readwithkids. The final daily drawing on tomorrow! Share your story on twitter: #readwithki
June 29 at 11:43am
Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF)

Go Shopping and Make A Difference!
RIF and Macy’s have teamed up again this year for the Book A Brighter Future™ campaign. This effort will raise awareness about giving the gift of reading to the millions of children who lack adequate access to books and reading resources. Join us in this important effort...
June 29 at 6:50am
Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF)

COVER STORY of the Week: Apple Pie 4th of July
I was drawn to this cover because the young girl does not look happy; and yet it is the Fourth of July…what has happened? Submit your cover story here! Happy Reading...
June 29 at 6:07am
Nadine
Nadine at 6:10am June 29
My son and I read this book last summer. It is a very good book about "becoming American" through the eyes of a child.
Reading Is Fundamental (RIF)
Reading Is Fundamental (RIF) at 6:52am June 29
We're glad you enjoyed this book as well. Feel free to suggest a cover: rif_web@rif.org
Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF)

WEEK’S END: Tropical Secrets: Holocaust Refugees in Cuba
In early June, Fuse 8reviewed Margarita Engle’s TROPICAL SECRETS: HOLOCAUST REFUGEES IN CUBA; and I was hooked on reading the book both because ofElizabeth Bird’sdescription of the lessons to be learned from this verse novel...
June 27 at 6:59am
Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF)

Update: Read with Kids Challenge Snuggie™ Awarded!
Robert W. of Fairfax, VA just won a Snuggie™! Log your minutes reading with kids to win: http://rif.org/readwithkids. Winners will be chosen at random throughout the final days of the Read with Kids Challenge. Next drawing on Monday! Share your story on twitter: #readwithki
June 26 at 10:23am
Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF)

RIF Programs of the Month: Rapides RIF of Alexandria, La.
Hi, this is Henry Dunbar, RIF’s Director of Communications, here again to talk about some of our exemplary programs. Rapides RIF of Alexandria, La., serves 3,552 children between the ages 3 and 14 and has been providing children in need with free books for 13 years at 10 schools...
June 25 at 3:02pm
Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF)

Update: Read with Kids Challenge Snuggie™ Awarded!
Sara E. of South Jordan, UT just won a Snuggie™! Log your minutes reading with kids to win: http://rif.org/readwithkids. Winners will be chosen at random throughout the final days of the Read with Kids Challenge. Next drawing on tomorrow! Share your story on twitter: #readwithki
June 25 at 11:24am
Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF)

Aloha from Hawaii!
(From left to right.) Alan Yamamoto of Senator Daniel Inouye’s office reads with children part of the PACT RIF program. RIF’s Regional Gathering...
June 24 at 2:51pm
Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF)

Update: "Snuggie™-A-Day" Giveaway
Carolyn M. of Lexington, SC just won a Snuggie™! Log your minutes reading with kids to win: http://rif.org/readwithkids. Winners will be chosen at random throughout the final days of the Read with Kids Challenge. Next drawing on tomorrow! Share your story on twitter: #readwithki
June 24 at 2:10pm
Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF)

RIF's Link of the Week: RIF in the News
RIF's Link of the Week: RIF In the News Last week, staff from RIF's national office visited RIF sites in Hawaii. Check out this news story about one of their visits. Happy Reading!
June 24 at 7:49am
Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF)

RIF Realities: Books, Libros, Livros
Children at the International Charter School RIF program enjoying their new books. Hello, it’s Jonathan Hedgpeth again, and I want to share with you a tale of another interesting RIF program...
June 23 at 7:48pm
Reading Is Fundamental (RIF)

Reading Is Fundamental (RIF)

Update: Read with Kids Challenge Snuggie™ Awarded!
Deb R. of Lunenburg, MA just won a Snuggie™! Log your minutes reading with kids to win: http://rif.org/readwithkids. Winners will be chosen at random throughout the final days of the Read with Kids Challenge. Next drawing is tomorrow! Share your story on twitter: #readwithki
June 23 at 11:33am
RECENT ACTIVITY
Reading Is Fundamental (RIF) commented on their own note COVER STORY of the Week: Apple Pie 4th of July.