ReadyContacts

Marketing’s objective is to reach out to prospects and nurture them to build a pipeline of warm contacts who can be further developed into opportunities. ...

Sales Come From Conversations: Sales 2.0 I have been tracking Sales 2.0 conference updates from @greenleads and @damphouxthis morning and came across this tweet that that RT’d on @readycontacts just now. ...

If you’re an avid reader of marketing and sales bestsellers, you’re bound to enjoy this one. Have fun! ...

Our interview series on “How Good Data Turbo Charges Lead Generation” is turning out more exciting with each passing weak and uncovering some really good insights from experts in the B2B marketing and lead generation space. Th...

“My connect rates are great! I connect with someone 80% of the time when I dial any number off my list!” … Aren’t we missing the point here? How many of those dials end up connecting with the real decision maker at that account? Not as many in several cases. Typica...

We’ve been building very specific role based business contact lists for our customers very specific campaign requirements for what seems to be a very long time now. ...

Every company works towards improving their sales and marketing effectiveness. It’s a never-ending process in quest for how to generate better results and in today’s perspective, how to do this more efficiently without exponentially increasing resources to get those better results. Th...

As we continue our quest to uncover more expert insights into how quality marketing data impacts the effectiveness and success of marketing and sales campaigns across businesses we had the good fortune of discussing some of these issues with demand creation and sales 2.0 thought leader Michael...

There is always data cleansing for fixing a database which is plagued with bad data although anyone who has been through the process knows how tedious and time consuming it could be and would instantly look for ways to prevent having to carry out a large cleansing operation again...

We’ve discussed the advantages of setting up a dedicated lead qualification process to help connect with and qualify inbound leads and leads generated from various marketing programs like events, conferences, whitepaper downloads etc. ...

If there is one thing we’ve learned about Enterprise systems sales, it’s serious business! Wi...

One of the great things about being a B2B marketer is you’re pushed to keep learning new things and keeping in touch with whats happening in the B2B marketing world around you. Here is a quick quiz to help you check how in-touch or out-of-touch you are. ...

B2B marketing database management like any other function of an organization has it’s own language and its own terms peculiar to those who use them and sound greek to those who don’t. Data-speak is what you can call it! No...

Being involved with business contact list building and managing marketing databases, one gets a glimpse into which are the executives or decision maker contacts that are sought after by companies for their marketing camapigns, VPs of IT, VP’s of Marketing, Directors of Human Resources, CFO’s and...