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- Social Media: What Works, Not Just the Latest Shiny Object 10:01pm Jun 29
- New Web Site for RealWebMarketing.net 2:20pm Jun 24
- A Full Social Media Marketing Program 7:34pm Jun 22


by John Eberhard Eric Qualman, in a recent article on Search Engine Watch, talks about how many companies will jump on the social media bandwagon just because everyone is talking about a certain site...


We are pleased to announce the launch of a newly designed web site for RealWebMarketing.net. The new site features an upgraded design, along with new information on social media marketing, our staff, client testimonials, and much more. We invite you to visit the site.


by John Eberhard Social media marketing is a challenge.. The trick is not to put up a presence on some of the sites (that’s easy), the trick is to figure out how to use that presence to market yourself and actually help your business...


I was recently having a discussion with fellow Internet marketer Andromeda Edison of Internet Image Management, on the subject of whether it is better to have a blog set up as a separate domain, or as a subdirectory within the domain of your main web site...


by John Eberhard This is an article about email marketing, and I’m writing this article even though I know I’m going to catch grief from someone saying I’m wrong and their service is better...


by John Eberhard Google AdWords recently published an article entitled “Top Tactics for Tough Times.” Aside from giving them high marks for alliteration in their title with all those “T”s, the article has some good advice...


I just found out that MySpace has a new beta pay per click advertising program, similar to the one on Facebook...


by John Eberhard Having links to your web site from other sites is very important. In fact, it is the primary factor used by Google in deciding your site's ranking for any given keywords...


by John Eberhard One of the most useful features of Google AdWords is called the A-B test. This is a capability that you can use to set up two different ads, running simultaneously, for the same set of keywords. This allows you to test new ideas and watch the statistics for them...


by John Eberhard Google AdWords offers a tool in their interface that is vital in properly managing a pay-per-click advertising campaign, called the “conversion code.” Here’s how it works. First of all, most often when you have a Google AdWords campaign, the goal is lead generation...


by John Eberhard I have recently written about Google Analytics and how it is important to get that set up on your website and to track your statistics. That is important, but there are also other vital things you should be tracking to gauge the success of your website marketing...


by John Eberhard Google has offered advice to pay per click advertisers on their AdWords program. Here is a little of what they had to say: "Armed with the right advertising strategies, online advertisers can find opportunities in today's economic downturn...


by John Eberhard I’ve been designing and setting up blogs for quite a few clients lately, and thought I would list out the things you need to do to get the most benefit from blogging...


by John Eberhard I was talking to a management consultant this past week and he said something interesting that got me thinking...


by John Eberhard Offering a white paper is a great way to improve your website marketing and increase the number of people inquiring on your site...


by John Eberhard I wrote a couple of articles several months ago about the need for businesses to keep promoting during touch economic times. Despite this I have seen a number of businesses cut down on their promotion in the past six months, some drastically...


by John Eberhard Google has added a new service called "Google Profiles." Here's what they have to say about it on their blog. It's no secret that from time to time many of us have searched on Google for our name or someone else's...


by John Eberhard I think it would be fair to say that succeeding with a pay per click advertising campaign today is different than it was a year ago, and far different from how it was 3-4 years ago. In short, it’s harder...


by John Eberhard The subject of search engine optimization (SEO) is an important one, because if done correctly, it allows you to take advantage of search engines and get traffic directed to your web site from them...


by John Eberhard Recently I was talking to a business owner who was asking me what he should do to improve his website marketing...


by John Eberhard Here are two articles by Ron Jones on Search Engine Watch that give some basics on how to get the most from Twitter: http://searchenginewatch.com/3633223 http://searchenginewatch.com/3633276


by John Eberhard For several months I have been pushing the idea that people should start blogging. Some have taken my advice and put up blogs, but I think blogging is something that many, many people could benefit from. Here are some of the ways you could use a blog. 1...


by John Eberhard One of the worst offenses on the senses perpetrated by bad web sites and bad web design today has to do with the complete lack of correct eye trail. “Eye trail” is defined as how your eye travels across or down a promo piece, advertisement or web page...


by John Eberhard If you have a web site, you need to monitor how things are going with it. How can you be at cause over website marketing if you don’t even know how many people are coming to it week to week...


by John Eberhard Eric Qualman of Search Engine Watch has continued with his series of reviewing social media sites and deciding which ones are best, using the metaphor of the March Madness college basketball finals...


by John Eberhard For a commercial business, a web site is a marketing tool, not a technical item. Yet a lot of people seem to think that a web site should be designed by IT guys...


Eric Qualman of Search Engine Watch has come up with a clever idea in rating the top social media sites by comparing it to the college basketball "March Madness" competition. He is doing a series of articles rating the top social media sites, listing their strengths and weaknesses...


by John Eberhard As I’ve said before pay per click advertising with Google AdWords is one of the fastest ways to drive traffic to a web site these days. There are a number of helpful features they have to make managing a campaign easier and smoother...


by John Eberhard I wanted to show you some samples of pages we have created for a client and for our company, on Squidoo.com and HubPages.com. These pages create great links to your web sites and blogs...


by John Eberhard Once you have spent time and hard-earned money generating leads, of course you try to sell them something. But then, if they don’t buy anything right away, some marketers make the mistake of thinking that is the end of the road, and moving on to newer leads...


Here are some recent Facebook corporate pages we have created for clients. These pages tend to rank very well in search engines by the way. Note that you can put blurbs about your company, contact information, links to all your web sites and blogs, photos and videos...


by John Eberhard Almost everyone who comes to me wants to get more traffic to their web site. The trick is that certain website marketing actions are geared towards getting traffic immediately, whereas other actions are medium or long term...


Eric Qualman of Search Engine Watch has come up with a clever idea in rating the top social media sites by comparing it to the college basketball "March Madness" competition. He is doing a series of articles rating the top social media sites, listing their strengths and weaknesses...


by John Eberhard Marketing with content hubs, also called article directories, is an excellent way to build up links to your web site. I have written a couple articles about this before (1, 2)...


by John Eberhard Email marketing to an in-house email list is very effective. After you put together a good looking web site and start getting traffic to come to the site, you should start thinking about how to build up an in-house email list...
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If I already had a shopping cart I would probably go for GetResponse or Aweber for there great statistics analysis tools.
I don't believe in sophisticated newsletter with HTML format as I much prefer simple and short text messages.
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