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THE ON-DEMAND BRANDCreated on Monday
Books by Rick MathiesonCreated about 12 months ago
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Trident Layers gum isn't the only offline brand running offline advertising evoking social media. Full page ads appearing The New York Times and others today tout Motorola's Droid phone, and is essentially a testimonial ad featuring Twitter, Facebook and other...
As the ad says, "The People Have Tweeted." But does chewing gum really need to be a social media experience? As I write in my new book, THE ON-DEMAND BRAND (AMACOM, April, 2010), Sure, you can go to the Facebook...
Rick Mathieson
THE ON-DEMAND BRAND
The New Book by Rick Mathieson
Coming Spring, 2010
www.OnDemandBrand.com
Here the US, Visa and stores like Safeway and Mollie Stones have been making the mobile - specifically text messaging - to enhance the wine shopping experience by enabling consumers to text in for wine recommendations while they're in the...
"If I Can Dream," so can Ford and Pepsi. "American Idol" creator Simon Fuller is creating a new online show called "If I Can Dream," which will follow five young aspiring entertainers who are trying to make it in Hollywood...
It lasted two episodes on TV, but Ashton Kutcher is hoping his TV show "Beautiful Life" has a beautiful future online. HP's on board, sponsoring the show's YouTube channel. Kutcher, of course, is hoping he can convert some of those...
Okay, bad joke. But definitely a freaky ad. ---------------------------------------------------------------------- BRANDING UNBOUND WAS JUST THE BEGINNING: >>> CLICK HERE FOR A FIRST LOOK
Meant to post about this yesterday but I was too busy. Turns out those portable People Meters from Arbitron are revealing some unexpected behaviors (well not so unexpected: what people say they do (or listen to or watch) is usually...
Word's out that James Cameron's Avatar has an environmental theme to it. Not quite what I was expecting. From trailers, I thought there was going to be a strong anti-war message, the message being soldiers are avatars that are used...
For all the attention brands like Kraft and Bejamin Moore get for their iPhone apps - which they deserve - another brand innovator is going largely under the radar: Nationwide Insurance. First there was the iPhone app that stores all...
You'll want to check out my exclusive interview with Alex Bogusky, ADWEEK's Creative Director of the Decade, in my new book, THE ON-DEMAND BRAND (AMACOM, April, 2010), which hits stores in April. Bogusky talks about his creative approach doing "whatever...
Maybe not the best use of augmented reality - really just eye candy and in a location where you really just want people to marvel over the car. But still, another example of the proliferating use of augmented reality to...
It's called "Mission: Chuck Me Out." And it's designed to track users who mention the the show - NBC's "Chuck" on social media. And every mention earns the mentioner one point toward having his or her picture shown during one...
Most women in the united states now use social networking sites - and 50% of them say this involvement influences their shopping habits, according to the SheSpeaks Second Annual Media Study. Facebook appears to be the most popular of the...
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