
A new article is available by Srikanth Srinivas, Director of Customer Value for River Logic. It was recently published in the JOURNAL OF BUSINESS LOGISTICS, Vol. 30, No. 2, 2009. Below is the introduction to the article...

River Logic, Inc.
Register Today!
https://riverlogic.webex.com/riverlogic/ onstage/g.php?t=a&d=969422894
Join River Logic, the leading vendor in modeling, optimization, and integrated business planning, IRI, the authority in promotions analytics, and Synectics Group, an innovative TPM vendor, to learn:
A best-in-class methodology for trade ...promotion planning and optimization - how to maximize the ROI on trade promotion funds and achieve the company's growth and profit objectives
How to make trade-offs between volume, revenue, and profitability in the context of ever-increasing market requirements
How to course correct and re-optimize campaign plans based on new market trends, retailer demands, or competitive actions
The underlying information and technology requirements of best-in-class solutions
Organizational benefits of a best practices solution:
For the CFO & Finance Managers - with greater confidence, allocate funds to maximize return
For Sales and Category Managers - develop the optimal plan that quantifies, balances, and optimizes across volume, revenue, and profit objectives
For Field Sales - Understand the value and cost of retailer trade promotion requirements and identify opportunities to improve performance and win-win relationships
Who should attend:
Sales Leaders
Sales Finance
Sales IT
Category Managers
Senior Marketing
CFOs & FP&A Managers
SPEAKERS
Mike Bruening, SVP Analytics, IRI
23 yrs in Consumer Packages Goods industry • 12 yrs with Nabisco in trade and category management • 11 yrs with IRI on price and promotions solutions
Wayne Spencer, SVP, Business Development, Synectics Group
35 yrs in Consumer Products Sales Management/Trade Promotion Management • 12 yrs Sales Management P&G, J&J, Georgia Pacific • 3 yrs Director Trade Promotion Management American Cyanamid (Old Spice/Breck) • 10 yrs VP NY Food Broker ABD • 15 yrs Trade Promotion Consulting/Software SPAR/Synectics Group
Philip Higginbotham, VP, Business Development, River Logic
5 yrs in Modeling Analytics and Integrated Business Planning • 6 yrs in Management Consulting focused on operational and financial restructuring • 3 yrs in Corporate Finance
Time:10:30AM Tuesday, November 10th
Location:Dallas, TX

River Logic, Inc.
The Logistics & Supply Chain Forum, at the Phoenician in Scottsdale, AZ., will play host to 180 of the most senior logistics & supply chain executives in the country. The two day event at the 5 diamond resort offers the best in networking, education, and personal development.
Following the usual Richmond appointment sy...stem format, attendees pre-select their choice of meetings (between suppliers & clients), conference sessions, and free time.
Keynote Speaker: Mark Whitacre - subject of this fall's Warner Brothers and Steven Soderbergh feature film "The Informant," starring Matt Damon as Mark Whitacre.

Today, River Logic announced BI integration with Microsoft Office SharePoint Server 2007 and interoperability with Microsoft's BI platform...

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Today, River Logic announced its business alliance with the Synectics Group, a leading provider of Trade Promotion Management (TPM) solutions...

By Carlos Centurion, Senior Vice President, River LogicMost firms today have launched efforts to measure and track carbon emissions across their value chains...

James Taylor is the CEO of Decision Management Solutions and author of the book Smart (Enough) Systems. James helps companies adopt technology to improve operational decisions – the decisions that make a difference in transactions day to day. ...

James Taylor is the CEO of Decision Management Solutions and author of the book Smart (Enough) Systems. James helps companies adopt technology to improve operational decisions – the decisions that make a difference in transactions day to day. ...

Today, River Logic announced that it has attained Gold Certified Partner status in the Microsoft Partner Program with competencies in Business Intelligence and ISV Software Solutions. Read the press release to learn more.

by Robert Whitehair, Ph.D. The firm of the future will operate within a cohesive framework – one where the disciplines of business intelligence, corporate performance, and management accounting converge into a holistic decision-support platform. T...

Stop flying blind. It’s time to see the big picture–from an enterprise perspective. River Logic has created the perfect point-of-entry into the game-changing technology that has made Integrated Business Planning (IBP) a reality. Thro...

http://www.youtube.com/watch?v=US5lO1HfmEo The CapGemini video provides an overview of key supply chain issues that organizations need to address to remain viable. For each of the issues mentioned, River Logic’s Enterprise Optimizer® (EO) product uniquely provides critical capability. ...








