Information
- Founded:
- 2008
Photos
1 albumSee All
SEM Synergy RecordingCreated about 8 months ago
No one has added fan photos.
Notes
1 noteSee All
- Twitter Stream! 12:01pm Jan 28
SEM Synergy - Podcast
At SMX East this month a panel of search experts gave their
insights into a series of forward-looking questions. Bruce Clay and
Susan Esparza add their two cents to the conversation, answering
questions like: Where’s the search industry today? Does “traditional”
marketing still exist? What’s the place of social media going...
forward? With Internet users expressing disapproval of behavioral ad targeting,
are marekters able to take advantage of these sophisticated
technologies? If Bing and Yahoo! search merge, how will having two
players instead of three change the space? And, what will the
search marketing industry be buzzing about in five years? Readers and listeners, do you agree?Read More
insights into a series of forward-looking questions. Bruce Clay and
Susan Esparza add their two cents to the conversation, answering
questions like: Where’s the search industry today? Does “traditional”
marketing still exist? What’s the place of social media going...
forward? With Internet users expressing disapproval of behavioral ad targeting,
are marekters able to take advantage of these sophisticated
technologies? If Bing and Yahoo! search merge, how will having two
players instead of three change the space? And, what will the
search marketing industry be buzzing about in five years? Readers and listeners, do you agree?Read More
Source: www.bruceclay.com
Bruceclay.com - Any SEO Psychics in the House? - SEO Blog
SEM Synergy - Podcast
Information services company Experian Hitwise released a study this month reporting that long-tail searches and Google's market share both rose in September. The shifting search market was further shaken up by news that Yahoo! would be discontinuing its paid inclusion program, Search Submit, at the end of the year. Bru...ce Clay, Susan Esparza and Virginia Nussey discuss the implications of rising long-tail queries and potential strategies of Yahoo! following these announcements. Gregg Poulin, general manager at Compete.com, then talks to Virginia about Compete's findings regarding users' paid search and natural search preferences as well as predictionws for the e-commerce holiday season based on both early indicators and last year's performance. Then Susan, Michael Terry and Daerick Gross pick their own SEO superhero powers.Read More
Source: www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast
Bruce Clay, Michael Terry and Virginia Nussey start the show with search engine news. Google announced that by
the end of the year the canonical tag would include cross-domain support. Google also proposed a new standard that could make AJAX spiderable and indexable by search engines. Virginia then talks to Heather Lloyd-Martin, president and CEO of Success Works, about creating persuasive, optimized copy.
Source: www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast
At SMX East 2009, Bruce Clay and Virginia Nussey report on the highlights of the conference. Then Craig Danuloff,
president of paid search management firm and platform ClickEquations,
talks to Virginia about a query-centric approach to pay per click
marketing. Later in the show, Mike McDonald
of e-commerce news site WebPro...News talks to Virginia about how to
maximize interviews and make connections at conferences like SMX East.Read More
president of paid search management firm and platform ClickEquations,
talks to Virginia about a query-centric approach to pay per click
marketing. Later in the show, Mike McDonald
of e-commerce news site WebPro...News talks to Virginia about how to
maximize interviews and make connections at conferences like SMX East.Read More
Source: www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast
With anyone and everyone reaching publisher status, there’s been an increase in hyperlocal activity online. Hyperlocal content refers to the local social activities of Internet users. From photo uploads, to classifieds, to geotagging and social networks, the hyperlocal movement is changing the face of the Web. Ben Sar...en, CEO of local review and recommendation site CitySquares, and Internet strategist Martin Canchola, talk about how businesses can optimize their hyperlocal presence. Then Michael, Susan and Virginia look at some news stories surrounding the growing hyperlocal scene.Read More
Source: www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast
The SEO Hierarchy of Needs has proven to be a helpful resource for marketers looking to explain to clients the tiered priorities of search engine optimization. Bruce, Susan and Virginia discuss other applications for the diagram, including how it can be adapted to individual tactics as well as other Internet
marketing d...isciplines. Then Topher Kohan, SEO coordinator at CNN.com,
talks to Virginia about the technology we need to do our jobs and live
our day-to-day lives. In Tech Torture with Topher, Topher tests just
how hard it is to go a week without different technologies.Read More
marketing d...isciplines. Then Topher Kohan, SEO coordinator at CNN.com,
talks to Virginia about the technology we need to do our jobs and live
our day-to-day lives. In Tech Torture with Topher, Topher tests just
how hard it is to go a week without different technologies.Read More
Source: www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast Offline-online integration and audience engagement were two major themes at ad:tech Chicago this month. But Bruce noticed a disconnect in the way that people apply their traditional marketing knowledge to the online sphere. Then Dr. Ralph Wilson, editor and publisher of Web Marketing Today, talks about e-commerce marketing, the challenges of PayPal, and his recommendations for e-commerce marketing for the holidays.
Source: www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast Bruce presents a special episode of SEM Synergy dedicated to analytics with some of the experts. In interviews with Avinash Kaushik, Jim Sterne and Daniel Waisberg, Virginia and the guests take an in-depth look at forward thinking in the Web analytics field. New concepts of the customer-centric Web Analytics 2.0 take the stage.
Source: www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast The holidays are a critical time for most retailers, and planning must be done in advance to prepare marketing and ad campaigns aimed at holiday shoppers. Virginia and PPC analyst Jim Stratton review some of his tips for seasonal PPC campaign planning. Then David Szetela, CEO of Clix Marketing and host of WebmasterRadio’s PPC Rockstars, gives his recommendations for PPC management leading up to the holidays.
Source: www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast Bruce, Virginia and Robert recall the takeaways and stand-out moments of SES San Jose 2009. Then Aaron Landerkin, Bruce Clay, Inc.’s IT Manager and lead developer of the SEOToolSet, talks to Virginia about the new SEOToolSet tools that were demonstra...ted at the conference. Later, Bruce, Robert and Virginia discuss Google Caffeine and differences between the current Google engine and Caffeine.
Source: www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast
At SES San Jose Virginia talks to great companies about their work in search & technology. Pixelsilk’s Mark Knowles and Wendy Roe discuss new features of the SEO-friendly content management system. Reid Wakefield explains Century Interactive's unique dashboard reporting and Web-to-call analytics system. Jamie Smith, En...gine Ready, talks about research comparing SEO & PPC and what it means for ROI attribution.Read More
Source: www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast With Search Engine Strategies San Jose around the corner, the hosts spend the show looking forward to the training, sessions and networking opportunities at the conference. Gina Poole, vice president, IBM Software Group Marketing 2.0, then talks to Virginia about the subject she’ll be exploring in her panel, The View From the CMO’s Office.
Source: www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast Paid inclusion and submission is the topic of the show, and Bruce, Susan and Virginia start off by looking at why marketers will appreciate the advantages of Search Submit Basic and Search Submit Pro with Yahoo! Amy Figliuolo, vice president of sales at search marketing firm Position Technologies, talks to Virginia about the Search Submit programs and how SSP can be leveraged for best effect.
Source: www.semsynergy.com
SEM Synergy - Podcast
Interpublic has forecasted that search advertising will be the only major marketing channel to make gains in market size this year. With the search advertising industry expected to grow, it’s helpful to have a plain-English resource that can help SEM students hit the ground running. Our guest, Heather Lutze, is the aut...hor of "The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing."Read More
Source: www.semsynergy.com
Search engine marketing topics and industry news, and answers.
SEM Synergy - Podcast Semantic search tries to understand natural language in order to respond with the best query results. Bruce, Susan and Virginia discuss Ask’s advancements in semantic search, and what the engine could do to better support the SEO and webmaster communities. Tomasz Imielinski, Ask.com EVP, Global Search and Answers, explains Ask's semantic search technology and how it's improving result quality.
Source: www.semsynergy.com
Search engine marketing topics and industry news, and answers.
