If you have a business, for profit or non-profit, and want to have an online presence, you’ll need to have a website. That’s where things get complicated very quickly. WordPress to the rescue. There are other options out there but WordPress is a very good one and has been in use for several years by large [...]
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You’ve seen the new Crispin, Porter + Bogusky campaign for Microsoft, first the Bill Gates/Jerry Seinfeld roadshow followed by the supposed next phase of the plan, the cavalcade of real people and celebrities claiming to be “a PC.” This first came to my attention with the cover of Fast Company’s June 2008 issue that pretty clearly [...]
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What to Look for In Your Next Logo or Corporate Identity Design You are a business You are looking for something of which you can be proud. Something that clearly and completely communicates what your business does and stands for. Or you want a logo that will make you money. Affordable vs. Cheap The democratizing effects of technology [...]
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This is a great list for anyone considering starting a business or running a business. 10 Things MBA Schools Won’t Teach You is the latest post on Dharmesh Shah’s site, OnStartups.com. I particularly like this one: 4. It helps not to call people “human resources”. They’re people. And, as it turns out, people like [...]
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Postcards are a great medium. Their size and shape recalls that of a poster and they allow for more visual appeal because of that. If you subscribe to the notion that your advertising efforts should strive for the pin-up factor (the idea that someone might pin your ad to their cubicle), then postcards are a [...]
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