Traction
Traction is a creative agency with a digital core. We believe everything is interactive. We create brand, user and social experiences.
Information
Location:
San Francisco, CA, 94109
Phone:
415.962.5800
 
Traction

Traction Five marketing megatrends you can't ignore. http://www.imediaconnection.com/content/24911.asp

Source: www.imediaconnection.com
Our society is undergoing massive fundamental transitions. Learn how these forward-thinking brands seized the underlying marketing opportunities.
Traction

Traction First time Guest Blogger Carly discusses 'Riding the Google Wave.'

Source: blogtraction.blogspot.com
This blog has been created for the express purpose of releasing the pressure build-up in my brain. I read too much. I think too much. I must vent. It's about advertising, sorta.
Traction

Traction Check out the Adobe Photoshop for iPhone campaign. Have you downloaded it yet?

Source: mobile.photoshop.com
Edit, share, and upload photos on-the-go, or access your entire online photo library with a finger-flick using Photoshop.com Mobile for iPhone, a free application from Adobe.
Traction

Traction We're thrilled (and a little jealous) that Alyssa got to hang out with MC Hammer at the Web 2.0 summit party! http://twitpic.com/mdig3

Source: twitpic.com
Remember! Twitpic Community Guidelines specify that if you post a Twitpic photo on an external website, the photo must link back to its photo page.
Traction

Traction BBQ Smackdown 3: The Battle of the Bird cometh soon.

Christine Monto Randle
Christine Monto Randle
cute, and a little scary...
October 1 at 11:38am
Traction

Traction Adam's latest blog post about what he learned at the Inc. 5000 Conference. The photos themselves are worthy of checking out this article.

Source: blogtraction.blogspot.com
This blog has been created for the express purpose of releasing the pressure build-up in my brain. I read too much. I think too much. I must vent. It's about advertising, sorta.
Traction

Traction Breaking news! We have just been named one of the 100 fastest-growing private companies in the Bay Area by the San Francisco Business Times.

September 28 at 2:14pm
Traction

Traction Traction's brave adventurers, Adam, Russell, and Theo spent a week exploring China's unique culture.

Traction

Traction Burners, Icelanders, NOLA converts, and Desert Roses all trickling in. Hope everyone had a wonderful Labor Day weekend. Any interesting stories to share?

Traction

Traction Love Pandora Radio? Check out Adam Kleinberg's interview with founder Tim Westergren on the Dishymix podcast http://tinyurl.com/mxyx5v

Source: tinyurl.com
This blog has been created for the express purpose of releasing the pressure build-up in my brain. I read too much. I think too much. I must vent. It's about advertising, sorta.
Traction

Traction Ever seen a half-cat, half-frog? Quirky Photoshop eye-candy for your monday afternoon pleasure. Enjoy! http://tinyurl.com/klsfda

Source: tinyurl.com
Currently browsing Awesome Photo Manipulations by Jan Oliehoek for your design inspiration
Traction

Traction Looking forward to getting inspired by this documentary on advertising.

Source: artandcopyfilm.com
is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time ...
Traction

Traction Our new site for Alibaba.com launched today and is covered in today's Wall Street Journal! See our TV spots on Shark Tank this Sunday night on ABC

Source: success.alibaba.com
Official U.S. site of Alibaba.com to source suppliers and manufacturers for small business.
Traction

Traction We are mentioned in today's Wall Street Journal!

Source: online.wsj.com
Chinese e-commerce company Alibaba.com will launch its first major marketing effort in the U.S., as it searches for growth during the global recession.
David Wiggs
David Wiggs
woot! I hadn't even opened my copy yet. Thanks for the heads up!
August 7 at 8:22am
Traction

Traction Adam, once again, turning heads, as he discusses 'Why Zappos is a fraud and the agencies that pitched them deserve what they got.'

Source: blogs.imediaconnection.com
iMedia Connection Blog: Why Zappos is a fraud and the agencies that pitched them deserve what they got
David Wiggs
David Wiggs
In the words of Bruno Kirby: oooh, dats hahrsh
July 23 at 2:42pm
David Wiggs
David Wiggs
1. Regardless of the specifics, who said what to whom... Read More—until marketers quit using RFPs to chose agencies this will continue to happen. Period. Whether Zappos was justified, right, wrong, purple or clairvoyant, it matters not. It falls on the client (and agency) to do their due! [diligence]. Research, people.
2. Agency client relationships often get compared to partner and marriage relationships, the difference being, while you might have slept with your future spouse without bothering to check out what he said about himself, a marketing relationship requires a little more vetting. Marketers who continue to use the RFP (not saying Zappos did, I wasn’t there.) as that primary mechanism—are following a flawed model that has not evolved as the marketing landscape has evolved. That needs to change. Some in the industry are bringing that about. Kudos.
3. Finding the right agency is more important than the entire body of work you’ll do with the wrong agency. (duh)
July 23 at 3:02pm