Recommended Reading

Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
I've used this book as a foundation to counsel more clients about media relations than any other "PR" focused publication. (*****)
Charles J. Fombrun: Fame and Fortune: How Successful Companies Build Winning Reputations
It's the first piece of homework I give my CEOs. For most of us, our good reputation is all we have. (*****)
ROBERT FULGHUM: All I Really Need to Know I Learned in Kindergarten : Uncommon Thoughts on Common Things
It's the first thing I think of when making a toast because it carries a lot of heartfelt common sense. Just plain good American wisdom. (*****)
Jeffrey J. Fox: How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
Inspiring from start to finish, Fox outguns competing books with energy and anecdotes that will either confirm what you're doing or send you in the best direction. (*****)
Malcolm Gladwell: Blink : The Power of Thinking Without Thinking
Take a journey with "Blink" and learn as you read. There's no eye opening ending as the book continues to fill you stomach, until full. Enjoy this treat! (*****)

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