April Rocha Photography

As you many of you already know I love paper. To be honest I joke with people and call myself a "paper whore." I get funny responses sometimes when I say that but it's honestly the truth. I think some of their holiday card designs are amazing and "vintage" in their look, which of course I love...

I was very honored when Local Collection at the Glendale Galleria invited me to be a part of their first store. This is the first test of this concept and they have a phenomenal track record on first to launch retail concepts (i.e. first Apple store in the world, first Disney store in the world)...

Fellow Samohi alumni Coco Costigan-Daniels has reopened her Santa Monica Mudd Studio (in it's old location no less!). Santa Monica Mudd is a pottery studio which teaches lessons and hosts birthday parties and other types of social gatherings. I was honored when Coco asked me to have some of my ...

This evening, Shoot Q is hosting an Artists' Reception during Pictage's PartnerCon in New Orleans. While I can't be there this evening I know I'm well represented by my work and am there in spirit.

JPG Magazine had an Orange-themed photo challenge to celebrate Halloween and I submitted three images. Click here to view my images on JPG's website. Happy Halloween everyone!!

I have been given the honor of shooting images for the International Printing Museum in Carson, California. The museum is looking to update it's website and marketing materials and I've been in font and type heaven shooting this job!!This is just a sneak peek of the images I have shot and if any...

I was honored to be a part of Dream in Plastic's first gallery exhibit, Analog. The images had to have been shot with a toy camera. Dream in Plastic is located in Beacon, New York and sells toy cameras (and lots of other gems). The exhibit ended in September but I forgot to blog about it. Oops.