onlinebranding

Did you see the latest earnings report for Starbucks? Well, their earnings rose from 16 cents a share to 24 cents and beat Wall Street expectations. Of course the WSJ says this is because of cost cutting while the marketing bloggers believe it’s because of Starbuck’s marketing. A...

What goes through your mind when you hear that a company has changed its name? If you’re like me, you think, “why?” And right after that, you think, “Did they do it for the right reasons, or the wrong reasons?” Corporations, like people, change their names for different reasons. Corporat...

Good taste aside, I recently watched the movie Mall Cop. Amidst the various shenanigans and slapstick humor, I couldn’t help but chuckle whenever the protagonist cruised around on his mall police car equivalent– the Segway Personal Transporter. Th...

Eight signs (and counting) that you may have a Branding Problem.

How many of you truly understand the proper steps in a web site mock-up? I bet many of you are already thinking of wireframes, grey boxing, sketching, and probably storyboarding. However, how many of you have truly come to love a custom system that you employ...

When I heard that Lance Armstrong decided to advocate his passion for social media and broadcast directly with fans via the site Livestrong.com and file behind-the-scenes blogs, videos and photos from the “2009 Tour de France.” I thought wow, what an incredible way to not only get your fans inv...

Green is the new currency of status. Out is the ostentatious display of self-indulgent luxury. In is being an environmentally responsible, renewable resources conscious, carbon footprint sensitive minimalist...

Image by Getty Images via Daylife Millions of dollars are spent each year on creative advertising and research in attempts to get into the minds of consumers, and translate awareness into preference and brand profitability. And for a lot of the companies the investments pay off...