Search Engine Optimization

A month ago, SEOLawFirm.com’s parent company, Adviatech Beta, launched a business social network called Adviatech Connect. The application was customized to make it search engine friendly by allowing members to post blog entries, marketing literature, and connect with other businesses...

One of the easiest ways to get on the fast track of search engine marketing success is to talk to someone who has been there. Of course you can contact Adviatech at 1.800.728.5306 or visit us at http://www.adviatech.com. You can also visit our favorite online resource, SEOMoz...

If you don’t have time to read about search engine optimization, you may consider subscribing to some search engine marketing related podcasts. Podcasts are generally between 5 and 15 minutes except for more widely distributed ones like those produced by NPR, which are generally half hour shows...

After five years, search engine optimization company, Adviatech, updates their logo, marketing literature, and brand. Adviatech has also introduced a series of new search engine marketing related services...

Just as it helps to monitor your credit, it also helps to monitor your search engine credit. Google assigns a quality number to each website called Google Pagerank. Your Pagerank number goes from 0 – being a new website or worthless website – to 10 being the absolute best. To give [

When writing your website content, it’s important not only to have a lot of text but also have useful, interesting text. If you have pages and pages of boring literature, nobody will read it or want to link to it...

A hosting provider is an important part of your search engine marketing. I’m reminded of a client of ours from several years ago. Their ecommerce website was ranked number 2 on the first page of Google for their main keyphrase, clearly a successful search engine optimization campaign...

When seeking a search engine optimization company, some businesses have unrealistic expectations...

Your regional focus is an important element of your search engine marketing. At first you may want to focus on a large area that you can fully service, or a small suburban area that isolates your company from a larger market...

Google PageRank is the algorithm that makes Google what it is. Your website’s PageRank number is a quality stamp from Google. A PageRank of 1 means your website is either new, not linked to by third party websites, or of minimal quality...

(Part II of “Twitter Me This”) Last week, we talked about the basics of Twitter. If you missed it, here is a quick recap. Twitter combines the publicity of a blog with the simplicity of text messages. You’re rather limited with 140 characters per post...

We will write a more detailed article about Twitter in the future; but for now, we’ll answer some frequently asked questions about Twitter. 1) What is Twitter? – Essentially, Twitter takes the simplicity of a short text message and combines it with the public access of a blog...

Some companies come to us with websites that have quality, insightful content, and pages of valuable information. However, the search engines are not ranking them favorably and the traffic they are getting does not convert to contact requests or new cases...

Since the technology became available to make videos quickly play on the internet, many companies have been including them on their website...

A simple search engine marketing technique to keep your visitors coming back is actually a free cut-and-paste program. Social bookmarks and favorite places allow web surfers to save the websites they have visited (like yours) in a folder to easily retrieve the websites at a later date...

Recently we experienced a situation with one of our clients. During their first year of search engine marketing through our search engine optimization services, the client was on the first page of Google for their two highly competitive keyphrases...

Search engine marketing doesn’t take effect overnight and it’s a good thing it doesn’t. If your website ranking could leap to the first page overnight, then all of your competitors could also do the same and there would be no stability in search rankings...

Two absolutes for any search engine marketing plan are statistics and website reporting. Without analyzing your website’s performance, you could be missing important information, such as traffic sources and conversion statistics...

When it comes to search engine marketing and search engine optimization, blogs may be the greatest invention since caffeine… oh yes, it’s that important. Blogs offer an easy interface that anyone, at any skill level, is able to add content to their website...

Search engine optimization, search engine marketing, all of these work together to make sure that your website is found by your target market. But what happens if you are found, but not trusted...

Search engine optimization is all about relevancy and popularity. If you have a website that covers multiple services and products, your relevance will be more difficult to achieve since there isn’t a small set of keyphrases for which your website is relevant...

You know that room in your house that doesn’t have carpet? The muscle car in the garage that will never be a hotrod? Or the patch of dirt and weeds in your backyard that was supposed to be a garden? Taking on your own search engine optimization will probably yield the same results...

To stay up on the competition, I often review other search engine marketing companies to see what Adviatech is going up against...

Perhaps the most overlooked search engine optimization technique is a little patience. The process of search engine optimization and search engine marketing is a progressive one...

It is always difficult to maintain your routine blogging throughout the holidays but now, its time to let go of the champagne and dessert and get back to blogging...

All of us at Adviatech hope you enjoyed a happy and safe New Years. So its 2009, what are you planning on doing about your web site? Your online marketing? Your search engine marketing? Search engine marketing is going to be very important in the coming year...

It seems like a just a few years ago that the big search engine optimization technique of choice was link exchanges. You setup a link exchange page, other relevant web sites setup a link exchange page and everybody exchanges links with one another...

While meta tags never really went away, their importance has dwindled over time with search engines indexing entire page content rather than relying on meta data. Having a properly formatted meta tag will help your search engine optimization. The key is relevance without ridiculous repetition...

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If you are using a template or stock design to represent your business, you may not only be doing your brand and image a disservice but also you could be hindering your search engine optimization efforts. Does the Google Bot have eyes? Well, not exactly but close...

As tech firm’s research and development budgets get reduced due to consumer spending decreasing, we can probably expect fewer technological advances in the near future when dealing with hardware, phones, televisions, and gadgetry...

Avoiding Search Engine Optimization Can Cost Your Business Many businesses are still not utilizing the Internet to get more leads from their web site. This is often due to not fully understanding the process of search engine optimization, or the value associated with it...

The one important element of any search engine optimization campaign is the keyphrase or keyphrases. Get ranked highly on the first page for a not-so-popular term, and your website will have no traffic. Choose a term too common, and your website will have high volumes of low quality traffic...

It’s that time of year again. The closing of a year past, the beginning of a new one, and the time of year when many companies start thinking about next year’s marketing strategies...

For those of you with a Google Account, your search results have already changed. You can move rankings, comment on sites, and shift what you are looking for. Should search engine optimization specialists be heading for the unemployment line...