Search Engine Optimization

A big mistake that many businesses make with their website content is wording it as if they were introducing themselves at a business meeting. The stale, “We specialize in widgets and whatnots,” just does not work when you are trying to convert your web traffic to new business. Yo...

One of the oldest search engine optimization tools around is actually one of the few that is still effective. Sitemaps have been around as long as the Internet has been commercially available...

Internet Explorer 6 is the thorn in the design and programming community that keeps getting sharper. In spite of its constant glitches, website design distortions and a series of other problems, nearly 15% of web surfers (according to w3.org) are still using Internet Explorer 6 (IE6)...

To get to the first page of Google and other search engines, you need links to your website. That is to say, you know other websites to link to yours without you linking back to them. By now, most people looking into search engine optimization have heard that. What is the best way to do that? [...]

Content, content, content. The search engines want your website to provide valuable content and lots of it, but is it possible to have too much? Having a website filled with useful content is a necessary part of search engine optimization...

A major concern for many regionally focused website owners (such as attorneys) is limiting the traffic to fit their niche...

Continuing with our series on the “Annoying Side of the Web,” this week’s topic is noise. Remember the early days of the Internet when you could embed background music? You would visit a website and a little ragtime tune would pop up. It m...

Over the next few weeks we are going to point out some irritating features found on certain websites. This week, it’s all about colors. Do you know why black ink is still printed on white/off white paper even though colored printing is cheaply accessible? Because it’s easy to read. Wh...

Having a blog on your website is as much required as your phone number and contact information. An onsite blog will allow you to offer your visitors concise information related to your area of practice and it keeps your website growing with new pages of content on a regular basis...

When laying out your search engine marketing plan, you should first decide whether you want to attract the whole world, the whole country or your neighborhood. Thinking too big at first may actually give you less traffic...

RSS stands for Really Simple Syndication. With a name like Really Simple Syndication, the workings for a beginner can be anything but simple. Most popular blog platforms will automatically generate RSS feeds...

Google Local is yet another way of marketing your website online. When someone searches for your business’ products or services in your local area through Google Maps, your Google Local ad is what appears. ...

There is much talk on the web about black hat search engine optimization, white hat search engine optimization, and even gray hat for the SEO companies that like to work in the middle. But what is ethical and unethical? They’re just search engines, right? ...

In keeping with this week’s focus on social networking, our tip of the week is not to use MySpace for business networking. Many other services exist that offer more business-friendly features. ...