Sensible Marketing for Startups

With the economic climate a Category 4 hurricane and VC investment at the lowest levels in 12 years, I think its time for a refresher course on pitching to VCs and Private Equity. When preparing to pitch to VCs, you should also prepare to handle Q&A...

There are many opportunities to make money from home business on the internet. Facebook is a great place for you to discover opportunities to make money from home business and promote your home base internet business affiliate marketing...

Internal branding and brand evaluation: what you can do to reinforce your brand. 1. Live your brand at all times. You never know when you may be talking to a potential customer or investor...

Newsletters have long been a great way for businesses and organizations to keep in touch with their customers and members. Even in these days of the internet, a successful newsletter is a valuable commodity. Reduce your marketing costs while getting more qualified leads and improving sales...

There are certain skills that you must firmly grasp before you tell folks you’re an internet marketer. If you don’t, and I hear you tell someone “I’m an internet marketer!”, I’m going to stalk you in my Toyota Prius and pin you to a fence. You need t...

Should B2B marketers change their strategies during a recession? Does a recession always mean marketers have to work even harder to find ways to do more with less? Can a recession create opportunity for smart marketers to grow and thrive? Are we in a recession...

There are many ways to measure the success of an e-mail marketing campaign. But getting your customers to open your message is perhaps the most important area you should focus on..here are a few proven tips… Reduce your marketing costs while getting more qualified leads and improving sales! ...