Shoestring Branding

Entrepreneurial creativity never ceases to amaze me. I was going through some Twitter feeds today, and found a link to this excellent report on NPR about a company called Bamboo Bike Studio, based in Brooklyn, NY...

Can you really separate your personal life from your personal brand? When every person is a channel and broadcasting something to the world is as easy as sending a tweet, everything we say or do is pretty much out in the open...

http://www.flickr.com/photos/marc0047/ / CC BY-NC-SA 2.0 With social media consultants popping up faster than Realtors in 2006, we need to set the record straight: knowing how to use the tools doesn’t make you a social media expert. ...

http://www.flickr.com/photos/paulofierro/ / CC BY-NC-SA 2.0 Your company name can be one of your most important brand signals. In some cases, like in the example I’m about to show you, a name alone can build a brand. ...

I live five minutes away from Burger King’s headquarters, and today I passed by a BK restaurant located next to their building. This is one of the few restaurants that sports BK’s recently launched new look. Th...

http://www.flickr.com/photos/chaimann/ / CC BY-NC-SA 2.0 A few weeks ago I took my car to the dealer for an oil change and the clerk promised it would be ready in about 1 ½ hours....

I was browsing through my advance copy of the next issue of Personal Branding Magazine, and found an interesting interview with MC Hammer...

I just finished reading Chris Anderson’s book Free: The Future of a Radical Price. ...

Chart Credits: Fred Cavazza These days you can’t build a strong personal brand without a web presence. As professionals and small business owners, whatever our field, we need to become publishers, and use tools like blogs and social media profiles to publish and share information. ...

Photo Credits: Kevin H I recently went online to buy a couple of tickets for a show and got slapped with a $7.75 per ticket “convenience” charge. If I had bought the tickets at the theater’s ticket window I would have avoided the convenience charge. That...

Good brands have succinct, compelling slogans that clearly explain what makes them unique...

Photo Credits: Damien Basile Simple enough: social media is all about giving up control and letting users be creative. But how much control should social media brands give up to their own users? This interesting question ignited a lively debate in Tom Anderson’s blog. ...

On a recent business trip I took a picture of this trashcan at the airport’s restroom. People who got there before me were drying their hands and piling up the used paper towels on top of each other. I was about to do the same, when I noticed that the trashcan had a self-closing door. ...