Social Media Marketing for Dummies
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Social Media Marketing for Dummies

 
Social Media Marketing for Dummies

Social Media Marketing for Dummies The mistakes Tiger Woods keeps making http://www.goingsocialnow.com/2009/12/like-many-others-i-was.php

Tiger Woods PR ignores social media & fans - Going Social Now
www.goingsocialnow.com
Like many others, I was a huge fan of Tiger Woods until recently. He epitomized perfection on and off the golf course. Something that has been shattered in the last few weeks. We all know that. A question ...
December 20, 2009 at 10:49am
Nels Hond

Nels Hond How can I help you?

December 20, 2009 at 1:35am · Report
Social Media Marketing for Dummies

Social Media Marketing for Dummies Another book review for Social Media Marketing for Dummies is out http://www.digidaydaily.com/stories/shiv_singh_ain_039_t_no_dummy/

digiday:DAILY - Shiv Singh Ain't No Dummy
www.digidaydaily.com
digiday:DAILY - Where Digital Content, Commerce and Innovation Collide. A daily content hub and enewsletter features news round ups and summary of the top stories in digital media and marketing, with a focus on digital content, advertising, and emerging platforms. ...
December 17, 2009 at 1:09pm
Social Media Marketing for Dummies

Social Media Marketing for Dummies Twitter to launch Contributors feature. I explain what they are and why you need a SIM Voices program asap ~SS
http://www.goingsocialnow.com/2009/12/twitter-contributors-feature-e.php

Twitter Contributors enhances SIM Voices - Going Social Now
www.goingsocialnow.com
In my book Social Media Marketing for Dummies, I introduce the concept of SIM voices or Social Influence Marketing voices. These SIM voices are the voices through which you engage with consumers in the social web across any touch point or social platform.
December 15, 2009 at 8:18am
Social Media Marketing for Dummies

Social Media Marketing for Dummies My 2010 Social Media predictions were just distributed by Smartblog on Social Media. Agree with them? My social media predictions for 2010 were just distributed by SmartBlog on Social Media http://smartblogs.com/socialmedia/2009/12/03/looking-ahead-to-2010-with-shiv-singh/ Agree with them?

SmartBlog On Social Media » Looking ahead to 2010 with Shiv Singh
smartblogs.com
As part of our upcoming year-end report, I spoke with Shiv Singh, vice president and global social media lead for Razorfish. Shiv is a member of the SmartBrief on Social Media Advisory Board and author ...
December 15, 2009 at 6:54am
Social Media Marketing for Dummies

Social Media Marketing for Dummies Study shows that Facebook users willingly give out personal information. Do you think marketers inappropriately take advantage of this? http://news.cnet.com/8301-17939_109-10410257-2.html?tag=newsEditorsPicksArea.0

Study: Facebook users willingly give out data | Webware - CNET
news.cnet.com
Facebook users still haven't mastered the whole 'privacy thing' when it comes to sharing personal information with others, a study from security firm Sophos finds. Read this blog post by Don Reisinger on Webware.
December 7, 2009 at 8:55pm
Andrea
Andrea
only if they're smart! no really, I think people expect their information to be used but most marketers are ill-equipped to do anything meaningful with the data. at minimum marketers should use the data they have to make their consumers experience more relevant. kind of like Pandora does with music, if I tell you I like it give me more, if I hate it never make me see it again (I'm talking to you Singles Ads on FB).
December 7, 2009 at 9:09pm
Social Media Marketing for Dummies
Social Media Marketing for Dummies
I think you're really right about that. Marketers are still learning how best to do use the data sometimes. Interestingly, the data is best used on the advertising side but hardly to make the consumer experiences more powerful ~SS
December 15, 2009 at 6:55am
David Deal

David Deal Really enjoying your book, Shiv, although as a fellow employee I suppose I am biased. I appreciate your recognizing how marketing & PR execs can act as stewards of a company's Social Influence Marketing voice (given my role as VP of marketing for Razorfish!). Shiv, as you wrote this book, did you come across insights ...that surprised you? Did writing the book change or evolve your own thinking about Social Influence Marketing (and if so, how)? Thanks!

See More
December 4, 2009 at 10:28am · Report
Social Media Marketing for Dummies
Social Media Marketing for Dummies
David, thanks for your thoughts. Yes, my own thinking definitely did involve - here are two of the many notable ways.

Firstly, I realized you cannot separate out Enterprise 2.0 and organizational dynamics from social media. They go hand in hand.

And secondly, in a similar fashion mobile cannot be ignored. The mechanics and experiences around social influence increasingly take place through mobile phones and every social influence marketing marketer needs to think about mobile asap!
December 7, 2009 at 8:57pm
Social Media Marketing for Dummies

Social Media Marketing for Dummies MediaPost highlights my analysis of the Times Extra closure http://bit.ly/5br40W Discusses social web integration.

MediaPost Publications Digital Exec Laments Loss Of Times Extra 12/01/2009
bit.ly
Digital Exec Laments Loss Of Times Extra - 12/01/2009
December 1, 2009 at 7:20pm
Social Media Marketing for Dummies

Social Media Marketing for Dummies Another way that brands are allowing personality to shine through. This time something that Twitter is doing itself - http://www.goingsocialnow.com/2009/12/twitter-becomes-more-human-goe.php

Twitter becomes more human. Goes Red - Going Social Now
www.goingsocialnow.com
Kudos to Twitter for supporting World AIDS day. Their unlogged in homepage is in red today (pity the logged in versions can't be). It seems as if twitter is finally paying serious attention to its home page. ...
December 1, 2009 at 11:05am
Brad Reason

Brad Reason Buyng the "For Dummies" books is for dummies. especially this one!
If you're buying a book on social media marketing, that's already the first wrong step.

November 27, 2009 at 7:50pm · Report
Social Media Marketing for Dummies
Social Media Marketing for Dummies
And just to follow up regarding the fast pace of change with everything around social media marketing - I agree a lot is changing quickly which is why I recommend blogs for people to follow once they've gotten the fundamentals down. But even then the core concepts do not change that quickly (and haven't in the last 2-3 years). For example the ... See Morenotion of tapping into influencers is not new but harnessing social influencers is (expert, referent and positional) and hardly gets a mention in most online conversations. The book is meant to be a starting point for learning not the final conclusion. ~SS
December 1, 2009 at 7:26pm
Brad Reason
Brad Reason
I do appreciate you replying and relaying your point of view on it. I will admit, I didn't read the whole thing cover to cover, so my review is obviously biased. I also don't want to discourage anyone from buying the book if this is something they think will help them.

The fact that you are replying in social media form here on facebook for example definitely shows you DO know what you're doing. ...

So, perhaps the book just isn't for me... but it is for other people.
December 2, 2009 at 7:10am
Social Media Marketing for Dummies

Social Media Marketing for Dummies An awesome social media marketing campaign - leverages influencer dynamics and platform features IkeaGordon on FB - http://news.cnet.com/8301-17852_3-10404937-71.html?tag=newsLatestHeadlinesArea.0

IKEA's brilliant Facebook campaign | Technically Incorrect - CNET News
news.cnet.com
While Facebook declares it is cash positive, IKEA shows how to make money by using Facebook's existing features in order to spread the word for a store opening in Malmo, Sweden. Read this blog post by Chris Matyszczyk on Technically Incorrect.
November 25, 2009 at 5:31am
Social Media Marketing for Dummies

Social Media Marketing for Dummies Just published my thoughts on Twitter advertising. I'm not certain I'm behind it as yet. Lots of unanswered questions so far http://goingsocialnow.com/

Going Social Now
goingsocialnow.com
Whether we like it or not, we're going to start seeing many more ads in Twitter. As The New York Times reported today, services like Ad.ly, IZEA and Likes are furiously putting twitter ad networks in place. SocialMedia.com has also done several tests in this realm too.
November 21, 2009 at 11:34pm
Social Media Marketing for Dummies

Social Media Marketing for Dummies Put people before brands. My philosophy for all companies doing social #smmdum #socialmedia

November 13, 2009 at 2:36pm
Social Media Marketing for Dummies

Social Media Marketing for Dummies Creativity comes from constraints- @biz of Twitter

November 13, 2009 at 6:27am via Facebook for iPhone
Social Media Marketing for Dummies

Social Media Marketing for Dummies Does social media slow down the shopping cart process for e-retailers? It depends analysts say

November 13, 2009 at 6:12am via Facebook for iPhone