In my last post, I mentioned Marketing Sherpa's B2B Marketing Benchmark Report. The report's 200+ pages of research findings from 1,147 B2B Marketing professionals, and 157 charts and tables, provides an abundance of valuable information; more than I can do justice to in a solitary summary or post...
Marketing Sherpa’s B2B Marketing Benchmark Report 2009-10, describes social media as being more “time intensive than capital intensive." While I find that a big chunk of time is spent on planning and executing social media programs, it’s also as if we’ve been asked to learn a whole new...
Clara Shih’s recent release, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, is about now; this moment in time when Social Media is transforming the way we do business...
A typewritten note from July 21, 1926 was found encased in brick and plaster at the Museum of Fine Arts in Boston on June 4th, by Rick Brendemuehl, a laborer working on construction of the new American Wing. The note was written by Thomas F. Crowley who built the wall ...
It's any time of the day. You're sitting at your computer, staring into your monitor. An error message appears. Something has gone wrong. Terribly, terribly awry. There's no company help desk. No tech support person who makes house calls. There hasn't been for years...
Over the last few months, we have been fulfilling our clients requests for blogs, Facebook pages, YouTube channels and Twitter accounts. While, on first blush, it seems that these tools are easily set up, there are many behind-the-scenes tools and tactics that make them really work for your company...
I think it was David Meerman Scott who first inspired me to think about the power of ebooks, from his experiences in 2006, when he created “New Rules of PR,” an ebook he offered on his blog. Scott says, “I expected just a few people to read it...and a f
I admit, like a certain segment of the world, I was tuned in yesterday to Apple’s Annual Worldwide Developer Conference (WWDC) in San Francisco. As a recent convert, back to the Apple world (my last Mac a boxy SE30), I noticed the day more than I have other years. My .
Let's begin here, with this question—can blogging for business be taught? Keep in mind, I'm not talking about the software, I'm talking about the nuts and bolts of writing, the 500, plus or minus, word post. A little earlier today I read, "Show or Tell: Should creative writing be taught?" by .
It happened again. It was Saturday late afternoon. I was minding my own business, slurping an iced latte in a local Starbucks, reading a magazine. The glass door of Starbucks swung open, and in walked an acquaintance whom I hadn’t seen in almost six months. He spotted me across the room. .
Veteran and new bloggers alike will tell you the time comes when they experience writer’s block; times when the ideas aren’t flowing. This really isn't any different then what writers of fiction or non-fiction experience, and no reason for alarm...
When I hear people espousing how many Facebook friends they have, or how many people are following them on Twitter, sometimes I feel like the Lone Blogger calling, "Hi-yo, Silver, away!" as my laptop and I gallop towards the setting sun. I don't know about you, but it makes me ...
The March/April issue of Technology Review has an interesting article entitled "But Who's Counting?" by Jason Pontin, which describes how the "general inability to agree on [online] audience numbers is stunting the growth of display advertising." The research firm, eMarketer, predicts that this...
Yesterday, I conducted an independent Social Media study. Granted it isn't conclusive evidence since its focused primarily on one geographic area; what's commonly referred to as the North Shore of Massachusetts...
The impressions made on a customer, whether the business provides products, services or environments, are largely based upon the experience. We have expectations...
Celine Rogue has an interesting piece, "It's Not About the Tools, It's About the Strategy," on the New York Times website...
Every morning for the past 20 plus years, I’ve started my day with the Boston Globe. The Globe’s future is at stake at this very moment, with The New York Times Company in on-going negotiations. The City of Boston is not alone in our worries about losing our daily newspaper. Mary
The other day I read about the new feature, “Google profile,” and immediately recalled an opening line to an essay I read a year ago! I'll admit, I can hardly remember what I did yesterday, but there it was, front and center on the shores of my memory banks. The first line
Maybe you can relate. You’ve adopted social media. Embraced it. All of a sudden its become your issue to defend; not because you necessarily want the role, but others have decided you’re the person they should argue with...
The days of needing to know the color of your parachute, and being able to recite your elevator speech before reaching the penthouse, are over. After all, it's 2009, and we're in the midst of a recession. What's being asked of us now, is to be authentic. Meet Dan Schawbel, author ...
Social Media is serving many purposes these days for individuals and organizations alike...
I came across Jon Wuebben’s book Content Rich: Writing Your Way to Wealth on the Web recently, and found myself immediately captivated by his tips for writing search engine optimized copy...
Marketing Sherpa’s 2009 Social Media Marketing and PR Benchmark Guide published last month provides many important insights into the emerging trends in marketing...
I subscribe to a wonderful magazine The Writer, which always publishes interesting articles about various topics related to writing. One of the perks of the magazine for me is when there's an article by journalist, Kay B. Day. Kay writes a column, Web Savvy, which focuses on writing for the ...
If you’ve found yourself joining more social networking websites these days, then you’ve likely come across the variation of requirements for profile pictures; as if we didn’t already have enough things to think about...
I spend several hours a week reading RSS feeds and the links which come in via Google Alerts. In my opinion, in order to blog on a regular basis, it's helpful if you enjoy reading as much as writing. This is where social bookmarking comes into the picture. As I’m reading .
In their recent eBook, Corporate Trends in Social Media Marketing, Chris Brogan (New Marketing Labs) and Mike Lewis (Awareness, Inc.), discuss the results of a survey they conducted with marketing executives about their plans for adopting social media...
Michael Miller, author of YouTube for Business: Online Video Marketing for Any Business, offers good reasoning and solid rationale for the why-and-how to incorporate video into a business' marketing mix...
If you’ve been struggling to get your arms around Social Media-- what it means, why you and your organization should cross that bridge--I think you’ll find insight and inspiration by the American Red Cross’ Social Media initiatives...
Last night my mother told me that she reads our newsletter (nice) and wants to join Twitter, Facebook, LinkedIn and Plaxo. She is a consummate online communicator and consumer. She uses Freecycle to get and give free stuff, she buys things from QVC, she emails with our relatives ...
In today's challenging times,as marketers we're being called to task on nearly every decision we make.Whether it's accounting forevery line item on the marketing budget or justifyingany new marketing programs -it's all about hard results andROI...
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