Weber Media Partners

In his book, The Next Evolution of Marketing, Connect Your Customers by Marketing with Meaning*, Bob Gilbreath discusses the importance of ensuring customer satisfaction...

I recently came across Mitch Joel’s blog and his book, Six Pixels of Separation, and wholeheartedly agree with his perspective, “In praise of slow.” As more and more businesses start taking on social media initiatives, we’ve started to see a collective mind-set where they not only want to see res...

No social media strategy is an island, entire of itself. Instead, good strategies are integrated. The question many people have when starting out is where they should be social media-wise? Some of the four key players to consider are blog, facebook, linkedin & twitter...

It’s surprising in a way that in all the time I’ve been using the Internet, I’ve only recently discovered TED (Technology, Entertainment, Design). Cath...

I’ve been wondering lately about the concept of integrated social media strategies for businesses. There’s no mistaking it but some social media will work better for certain types of businesses and industries than others. Some will excel with the use of videos, and some with the written word. So...

Recently, we have been working with clients to develop their organizational social media policies. We have seen dozens of examples and read many blog posts about what they should include and how they should be presented...

Three social media tips which may seem obvious on the surface, but can easily be overlooked. Tip #1: Our Minds aren’t Computers or Smartphones Like great writers of all times, carry a notebook with you wherever you go. ...

Andrew Goodman’s post, “Social Media as Signaling Strategy” raises an important question when he asks, “What if you just didn’t do social media at all, and kept on doing the things you know generate leads, partnerships, repeat business, etc.?” The question I immediately thought in response is...

This week I kept hearing one particular verse of the Stevie Nicks song, Landslide, playing in my head, “Well, I’ve been afraid of changing ‘Cause I’ve built my life around you But time makes you bolder Even children get older And I’m...

Our family has always valued exceptionally prepared food using long proven recipes. For Christmas dinner, my aunt, a professional cook, comes to my home to help me prepare my German grandmother’s Rouladen, which we serve with egg noodles and red cabbage. ...