Springbox

You know how sometimes, you’re smooth rolling down the highway and a piano falls out of the sky onto the hood of your car? It happens to the best of us. Sometimes in midstream we simply have to devise a new way to get to the same destination by the same time but via another route and vehicle...

When hiring for a developer position at an interactive marketing agency, finding someone with the technical chops is only half the battle. The developer also needs to thrive in the agency environment, which can be very different from a traditional software development shop...

I used to work on the development team at Springbox before moving over to the Rich Media team and working in Adobe Flash...

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Microsoft’s new search engine Bing is garnering attention these days, backed by news that it surpassed Yahoo as the second-highest ranked search site for a day. This development prompted critiques and sound bites from notables such as Yahoo’s CEO and Google’s CEO...

Let me just start by saying I admire Dustin Curtis's courage. Anyone willing to speak truth to power about a massive fail like AA.com is aces in my book. But the medium is the message online, and IMHO there's just one problem with an otherwise spot-on critique...

Let’s Get Started! ...

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Welcome to (your non-English speaking country here), where the weather’s great and the tourism flourishes. Speaking of tourism, are you preparing to drive traffic to your international website...

You’ve probably heard of, perhaps even used, WordPress, a state-of-the-art publishing platform with a focus on aesthetics, web standards and usability (if you’re drawing a blank, read on)...

We’ve all been there: It’s late at night. You can’t sleep. You flip on the TV. It’s one of those annoying infomercials. Then the unthinkable happens: You think about reaching for your credit card. 4 easy payments of $19.95 makes a lot of sense...

In 2008, Springbox designed and developed a new web presence for Simpler-Webb, Austin’s premier managed IT solutions provider. In our preliminary meetings with the client, we noticed that they often utilized whiteboard illustrations to help communicate their services...

Let’s say, for whatever reason, you don’t have access to funds for comprehensive, robust QA software. Maybe you are working for a non-profit, a small start-up, or (gasp) QA isn’t your top priority. There are free and effective alternatives...

Long gone are the days of static, stale websites where little content changes. Today's users expect rich, current, relevant, meaningful and dynamic experiences. How can such experiences can be created without the need for a full-time development staff...

I’ve been exploring some of the APIs available for enhancing Flash/Flex applications for social networking, and am excited to start using them to solve our clients’ needs. For the Flash community, open APIs allow developers to tap into some great content and functionality...

Choosing a CMS, or Content Management System, for your site is like choosing a house...

Speaking on a SXSW Interactive panel is an engaging experience, if you ever have the opportunity. My topic was one of many to be featured in SX ‘09’s array of interactive panels, which covered everything from creative tactics to account management...

What will the masterminds at Google think of next? The latest development: Google is now syndicating Tweets across its AdSense network, for a price. Currently, advertisers have the option of streaming their five most recent tweets to a larger audience...

Heard of Flock? It’s a browser that integrates social networking and media services...

Image bookmarking really hit with FFFFOUND! and I became a daily visitor. I just liked the constant stream of new things to look at, some of which would actually spark new ideas. As of now, there are a ton of options...

It’s virtually impossible in this day and age to escape buzzwords. They’re everywhere. But I have to admit, even I enjoy a good game of lingo bingo every once in a while. There are only two problems that arise with buzzwords, as far as I can see: ...

Plenty of marketers are trying to capture the leprechaun that is social media marketing. But just being on Twitter or Facebook isn’t enough. Businesses need to have a strategy that makes sense for their brand — and they have to follow through on it...

Several weeks ago, my team jumped on a call with Facebook to discuss impending changes to the fan page layout. As our FB rep walked through an example, describing all the ways it would more closely resemble a profile page, I couldn’t help but compare the new structure to a typical sitemap...

Flash is a powerful tool that, if used correctly, gives you highly interactive and immersive experiences. There are a lot of sites out there that implement Flash poorly, which, in turn, can give Flash (and those who develop with it) a bad rep...

Working at a marketing agency can be demanding — even more so when you’re working with clients on an international scale...

Ever heard the saying, “if you fail to plan, you're planning to fail?” Surely the sage who first turned this phrase was speaking of implementing a sound quality assurance program. In order to test a product, software or a website, you have to have a plan in place...

When it comes to finding the right person for the job, sometimes it’s not the content of your questions —  it’s how you ask them. Many organizations have discovered that targeted interviewing strategies can help better evaluate job candidates...

Message and Medium While my Sidekick is very tastefully bedazzled, it doesn’t have access to cool apps like the iPhone. So to date, the only mobile marketing I’ve received has been random texts offering investment advice...

Innovative Campaigns: Nike Nike did a mobile marketing campaign a few years ago that I thought was pretty cool...

Reaching New Markets While researching mobile advertising, I came across a pretty awesome campaign done by the Swedish agency Forsman & Bodenfors for AMF Pension...

Earlier this month, the Google Experience Research team reminded us just how important a high search ranking and a good site description really are.   The 34 study participants consistently demonstrated two things: ...

Campaign Stickiness Sticky content isn't just for websites. If a mobile campaign has done its job, you should remember it long after you've checked it out on your phone...

iPhone Love I heart my iPhone more than any other device I have ever owned. I don't even know what I did in my P.I. (Pre-iPhone) days. When the first generation of applications hit the iTunes store, I was beyond ecstatic. More reasons to play and less to use my mobile as just a phone...

Advertisers spend a lot of time trying to get into the consumers’ pockets and purses. As it turns out, the best way to get there may already be inside their pockets or purses...

Over the years, Flash has gained a lot of notoriety. Originally conceived as a simple way to transmit animations online, it has evolved into a phenomenon that is arguably even greater than the sum of its many parts...

Web readers are on an inevitable rise. Print publications are transferring their decades-old names to their respective .com sites faster than the daily news. Let’s face it: the web is our favorite source for instant information. The impact...

 Last week Publicis said sayonara to Honeyshed, its Droga5-created online infomercial-meets-music video website...

In many ways, spam, identity theft, poorly executed programs and technological progress have taken the bloom off of the email rose. But those who claim email is dead overlook one important thing: email works...

A while back, a major retailer faced a class action lawsuit because their website was inaccessible to the blind...

Employees who feel engaged by their employers have strong emotional bonds to their jobs, care about the future of the company and, in turn, are willing to invest discretionary effort into their work...