smith&jones

Yes, it is only October 16th and that is snow on the ground–and in the sky–here in Sturbridge, MA. Thankfully we are all nice and toasty inside the agency!

This year we took on a pet project for the Second Chance Animal Shelter of East Brookfield. We were approached by photographer John McCarthy of LongLeash Pet Photography in Wilbraham who generously offered to go on site to photograph some adorable dogs and cats at the shelter...

Those of us in advertising (to be fair: some, not all) have traditionally thumbed our noses at infomercial-style commercials as being not strategically based, poorly produced and well, a bit cheesey. But is it possible they’re so bad they’re good? We...

Looks like our client, Maribeth Kuzmeski of Red Zone Marketing, made the right connection when she hooked up with Wiley Publishing earlier this year to pen her fourth book, The Connectors...

In case people didn’t think we were crazy enough for staying up for 30+ hours during our annual CreateAthon last week, I decided to extend the crazy and jump out a perfectly good airplane just a couple days later. ...

With all this construction going on – how can we think? We are trying to hold a CreateAthon here, and all we can hear is this loud equipment. What time do you guys get off work? Worse yet…what time do you guys get back on work We’re bound to still be here.

6:30pm and we have crossed two things off our fabulously organized project chart. But many are well on their way to being crossed off! Every year I wonder how we will possibly get it all done. And every year… we do. So here’s hoping this year won’t be any different. An o...

It’s getting close to dinner and everyone is still going strong. The office is exploding with creative copywriting, wonderful websites, and lustrous logos. Staff and volunteers are hard at work and Kitty, our CreateAthon mascot, is proudly marching around with her purple bandana on. ...

Well, today’s the day. As soon as I wipe the smith&jones work from my desk I will start organizing for the kick-off lunch at noon. With a record number of volunteers and staff this year, we have close to 20 people touching our CreateAthon projects in one way or another. ...

I love iTunes. It’s the ultimate in something-for-everybody. You can get music from Mozart to Miley, listen to Shakespeare and Sedaris, watch PBS or MTV , and in iTunes U, even learn about anything from astronomy to advertising. ...

Regardless of your political views, the website for the current administration is kind of gorgeous and really easy to use. If you haven’t visited the White House site lately, you should take a look. I love the subtle tone-on-tone and the little bits of grey and white decorative flourishes. ...

…but they said nothing about a portfolio.

We had a wonderful response to CreateAthon this year. Two weeks ago, the agency sat down to review all of the applications that came in from local non-profit organizations...