Sweet Years

Founded in early 2003, the heart logo of Sweet Years has been a success from the very beginning and had evolved over the years into a major fashion trend.
The brand is owned by Go Old ’50 s.r.l., a company founded by a group of friends including Paolo Maldini and Christian Vieri. The entrepreneurial adventure rapidly evolved into a bona fide business enterprise: the proof is that ‘Sweet Years’ apparel is worn by a youthful international clientele who wants to make the most of their free time.
After establishing the men's, women's and children's fashion collections, developments continued with opening of new retail stores and display spaces, designed to epitomize and enhance the image of the brand. On 2006, the first flagship store was opened in Milan. (read less)

Founded in early 2003, the heart logo of Sweet Years has been a success from the very beginning and had evolved over the years into a major fashion trend.
The brand is owned by Go Old ’50 s.r.l., a company founded by a group of friends including Paolo Maldini and Christian Vieri. The entrepreneurial adventure rapidly evolved into a bona fide business enterprise: the proof is that ‘Sweet Years’ apparel is worn by a youthful international clientele who wants to make the most of their free... (read more)