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FlickrTim Williams' new book: Positioning for Professionals
Take a Stand for Your Brand The more your business world revolves around principles, the less likely you are to overreact to changes in the marketplace.
Take a Stand for Your Brand Training shouldn’t be one of those things that you’ll get to when you have the time, because you never will have the time. You just have to get to it anyway.
Take a Stand for Your Brand Agencies should focus as much time and effort on building their own brand as they do working on behalf of their clients' brands.
How to Build a Better Agency Brand (How Magazine).pdf - File Shared from Box.net - Free Online File.
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Take a Stand for Your Brand Agencies can reverse the trend toward commodization of their services, but it means radical changes to their business model.
Advertising Age - Agencies As Commodities (Jonah Bloom).pdf - File Shared from Box.net - Free Online
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Take a Stand for Your Brand The question agency managers should ask themselves is not only “How much money will this client make us,” but “How much money will this client cost us – by destroying our reputation, our morale, and ultimately our ability to be successful in the future?”
Take a Stand for Your Brand "In these challenging times remember that money, once lost, is fairly easy to get back. Reputation, once lost, is nearly impossible to get back. "
Take a Stand for Your Brand "Agencies with strong principles aren’t afraid to say no to clients, because clients aren’t the highest value. Principles are."
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