
Alliance Communications "Long paragraphs are a visual predictor that a story won't work." — Jon Ziomek, associate professor at the Medill School of Journalism

If you're not, what are you waiting for? It'll be here sooner than you think and you want to get out of the gate on January 2nd running at full steam! What should you be doing? Here's a good list:1 - Customer surveys and reviews...

Continuing on my last post, branding is not so much about your company name or your logo, it's all about POSITIONING. In other words, you want to be known for something. What is it?How do you determine your positioning...

I just got an email from a salesman at a very respected vendor in our industry. The salesman, apparently, goes by the name Bobby. His message was brief, "Jan, do you have time to talk about our product and what it can do for you at Alliance Communications....Sincerely, Bobby." You know what, Bobby...

I'm not a coffee drinker so maybe I'm not an authority but let's go ahead and take up the debate -- is Dunkin' Donuts coffee really the best coffee? Or, did Dunkin' Donuts create an image, a brand, as THE best coffee...

Alliance Communications So, I'm posting these absolutely brilliant blogs in the notes section, and it was automatically posting to the wall, but now it's not. Anyone know how I can get the notes to publish on the wall again? I'm at a loss.

You know this saying: the more things change, the more they stay the same. You'd think with all of the technology available at our fingertips that this wouldn't be true, but it is...

So last post, I talked about my adventures with online dating and how it was similar to search engine optimization of a press release. I told you that I worked on my profile to add in some good keywords, just like you do with optimizing your press release. So I know.....

So, I recently became single after a million years and found out, no one goes to bars anymore to meet each other! They sit at home on their computers and lay their entire life out on a profile page, complete with pictures of your favorite place, motorcycle and dog!I'm cool with it...

You know this saying: the more things change, the more they stay the same. You'd think with all of the technology available at our fingertips that this wouldn't be true, but it is...

Alliance Communications Social media is about giving your customers a voice to talk about you. In essence, social media is about getting people you know to do your PR for you! Kinda puts us PR people out of biz!

Alliance Communications
Today's the last day to buy my webinar, Gaining Clicks Instead of Clips, for $49 -- it returns to $99 at midnight. Buy it and view it as often as you like for ever and ever amen! See more at http://www.alliancecommunications.net/we binars_0609.php
www.alliancecommunications.net
PR Professionals can't ignore the advent of the citizen journalist. You can no longer control your message -- you have to participate to be heard.

Alliance Communications So I'm working on an RFP for a Strategic Communications Plan. I'm telling you people -- you're going to be begging me come Oct. to help you! If you want your plan done early and save some $$$, better get to me before Aug. 15th!

Alliance Communications POLL: Are you using social media (facebook, twitter, linkedin, youtube) for business reasons, connect with friends only or both?

Alliance Communications
My last webinar, Getting Clicks instead of Clips, Using Social Media for Publicity, is now available to view anytime, on your time, for less than $50 through August 7. Here's the link: http://www.alliancecommunications.net/we binars_0609.php
www.alliancecommunications.net
PR Professionals can't ignore the advent of the citizen journalist. You can no longer control your message -- you have to participate to be heard.









