The Adams Group

Today’s session included a lively panel discussion on healthcare reform followed by a masterclass on patient experience by Henry Ford Healthcare in Michigan. The CEO of their new hospital, a former ...

Is it ironic that within acentury-old hotel, there’s so much discussion ofnew media? TheCarolinas Healthcare PR andMarketing Society (CHPRMS) annual conference kicked off today at the Grove ...

A constant frustration in hospitals is how consumers define “quality care.” When you talk with caregivers, they believe their focus should be on clinical issues. After all, a patient enters a hospital for treatment, right?

While Facebookingyesterday, I remembered there’s a reason one-way friendships rarely last. The friend whoalways calls the other and listens patientlyusually loses interest when he or she doesn’t ...

In our most recent Pulse360 survey of insured women across the southeast, only one in five recognized their local hospital as the leader for health and wellness in their community.

Hospitals often wrestle with how much emphasis to place on technology in their marketing efforts. Too much emphasis on technology and the advertising can be cold and impersonal.

I recently read a Newsweek article that detailed the differences found between elite cancer centers in the U.S. versus local hospitals, in terms of diagnosis and treatment of various cancers. In a nutshell, for most patients the outcome isn’t going to be very different. ...

Here's what's missing from the music video business: a singing squirrel. But fear not my good friends, because a band looked after you, and brought ..