
If you worked during this holiday week...thanks for closing out the decade with us. As the Bad Pitch blog heads into its 5th year of existence, we’re jazzed about 2010. So we’ll be brief. He...

The word cloaked means “to cover or conceal.” For those of us who subscribe to reporter/expert lead services ProfNet, HARO, or competitors, we’ve come to know cloaked to mean “I’m a reporter that doesn’t think you’re worthy of knowing who I am until you are been vetted or sniffed at.” These ...

After years in your PR dream job you may now be among the unemployed, checking out job boards, receiving alerts from Indeed, scanning craigslist. You’ve sent your resume to anything in the neighborhood of your capabilities; then you stare at your PDA and wait. ...

As we head into Thanksgiving, the last few weeks of the year are all but gone. And a couple of truths will present themselves during our final hurtle to 09’s finish line.1) SELF-COMBUSTING CALENDAR: The end of the year represents the mother of all self-imposed deadlines. This can be a good thing. ...

Bloggers send more than a few emails asking to be removed from a media list, we also send emails to PR people to tell them why a pitch doesn’t work for their blog – and perhaps what might work in the future.I rarely receive a response from these notes – which is unfortunate and yet telling. But ...

We're all looking for something to take us to a better place-workwise, that is.How do we do that? Follow trends.When you’ve got one example, it’s a “noticeable situation.” When you’ve got two examples, it’s a fact. And when you’ve got three examples—welcome to a trend. A trend is som...

Last week, I had the blind luck to present right before Artie Isaac at SummitUp. If you don’t know Artie, you should.Artie Isaac co-founded SpeakerSite and the Young Isaac Agency. ...

Earlier this week one half of The Bad Pitch Blog kicked off SummitUp -- an event packed with great content, including presentations from Bob Garfield and Chris Brogan.The Bad Pitch Blog took advantage of this quality time to ask a few folks about how to improve the pitch...

I'll get right to the point: PR is not the dark side any more.As a reporter for a plethora of publications in the hard-to-remember '80s, I do recall titters from my colleagues when I defected to PR. I had to make more money and I couldn't cope with holier-than-thou editors...

We're always trying to tell more compelling stories...delivering messages that get our point across credibly and effectively with our target audiences.It's one of the reason research and hard numbers(regardless of the sample size) tend to make big news.When creating messaging to tell a story,...

It’s your first week on the job and you’ve managed to find the coffee, remember your cube neighbor’s name, and find your office without getting lost in the maze of hallways. But what about the job you were hired for? With...





















