Founded:
2002

Information

Website:
Company Overview:
The Heart Truth is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (DHHS). Through the campaign, NHLBI leads the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of better heart health for all women.

The campaign message is paired with an arresting visual—the Red... (read more)
Mission:
The Heart Truth campaign warns women about heart disease and provides tools to help them take action against its risk factors. It is primarily targeted to women ages 40 to 60, the time when a woman’s risk of heart disease begins to increase. However, it’s never too early—or too late—to take action to prevent and control risk factors since heart disease develops over time and can start at a young age—even in the teen years.
Products:
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The Heart Truth featuring Mrs. Laura Bush
Mrs. Laura Bush, campaign ambassador for The Heart Truth, urges viewers to learn about women’s heart health and take action to lower their risk factors.
The Heart Truth's Red Dress Collection 2007 Fashion Show
Highlights from The Heart Truth’s Red Dress Collection 2007 Fashion Show.
Transcripts available at: http://www.nih4health.videotranscripts.nih.gov/nhlbi/highlights.html
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Swarovski's New Dress Red Pin

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Flickr pictures by The Heart Truth | Showing 30 randomly selected photos with the tags thtwidget & reddresscollection & thehearttruth
Displaying all 3 wall posts
Janiece wrote at 11:01am on February 1st, 2008
At the age of 43 I had a heart attack. I was introducted to "Wear Red" by one of my doctors! Thank you!!!
I am wearing red!!!
The Heart Truth wrote at 4:27pm on January 27th, 2008
Don't forget to take plenty of photos of your friends, coworkers, and family wearing red on Friday, February 1st! We have created a Flickr Group called National Wear Red Day.

Everyone is welcome to join the Flickr group and submit their photos to the pool. Check it out:

http://www.flickr.com/groups/nationalwearredday
The Heart Truth wrote at 8:24am on January 27th, 2008
National Wear Red Day is coming up! If you are planning to wear red on Friday, February 1, 2008, please visit our events page and RSVP to show your support!

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