RUSSO - The Promise Behind The Brand.
Information
- Founded:
- February, 2001
Favorite Pages
Photos
2 of 4 albumsSee All
RUSSO Fun DayCreated about 4 months ago
Blue Dinner Underground at RussoCreated about 4 months ago
Notes
3 of 294 notesSee All
- Happy Thanksgiving 6:08am Nov 26
- Prepare For Combat 1:39pm Nov 25
- The Power in Truth 6:58am Nov 25
Rockwell Thanksgiving Unlike quite a few other holidays, Thanksgiving is unique - no gifts. The whole concept of the holiday is about remembering who and what you are thankful for. Pretty ironic when you consider the American origin is Pilgrims and Indians sharing a meal...
Nike launched their ‘Prepare For Combat’ campaign for football this fall and it appears to be a direct attack on the market share that Under Armour has taken from them over the past few years. The interesting component is the college football promotion for the last regular season game. Ni...
The Russo Group It's quiet at the office today - almost everyone is off with family or buying a house.
“The most powerful element in advertising is the truth.” by Bill Bernbach Isn’t that ultimately why social media is so powerful? Consumers can hear from other consumers about their experiences. Learn the truth from those who are just like them and not compelled to ’sell’. It’s br...
AOL is going through a re-branding process and changing everything from it’s business model all the way down to it’s name and brand identity. This corporate make-over brings up so many questions: In this time of Free, how does Aol overcome it’s roots as a pay to play service? As c...
word of mouth Positive Word of Mouth is the Holy Grail of marketing. Isn’t it the goal of every marketing program to get the consumers to talk about you. Your product should be so great that people can’t help but sing your praises. Pr...
Brand Buzz If you work in the financial service industry then social media is made for you...
The Russo Group Be sure to tune in to KPEL at 5:20pm today for Brand Buzz with Jaci Russo talking about Financial services and how to use social media.
air jordan by nike One of the worst cases of miscommunication over a brand has been occuring in Floridan over the past few weeks of basketball season...
Best Commericals of the 2000s Adweek has launched a poll asking which commercials (non Superbowl) are the best of the 2000’s. ...
“In advertising not to be different is virtually suicidal.” - Bill Bernbach With the amount of clutter surrounding us every day, it is a wonder that we can see anything. It is estimated that the average person is faced with close to 5000 product messages every day. Th...
It’s no surprise that one of the biggest trends in human communications today is social networking and social media. ...
Ever wonder how you can use YouTube more effectively? Amazed at the traction that BlendTec has received and their ability to increase sales 600% through their use of YouTube...
When we talk about changing the conversation in order to build a brand, it is crucial that there is an emotional connection that can be developed in order to change consumer behavior. This emotional connection is so important becuase people are more emotional than they are logical...
It’s no surprise that one of the biggestdevelopments in communications today is social networking and social media. ...
