The Shift
Scott Davis' latest book outlines the five shifts marketers must undertake to fundamentally shift the role of marketing and help drive both the growth agenda and bottom-line results.
Events

5 past eventsSee All

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The Shift

The Shift Insights from the Scott Davis-led CMO Roundtable at the ANA 2009 Annual Conference:
http://adage.com/ana09/article?article_id=140404

Transparency and Chemistry Key to CMO Longevity - Advertising Age - Special Report: ANA 2009
adage.com
Highlights from the ANA's CMO Roundtable, featuring Best Buy's Barry Judge, General Mills' Mark Addicks, Con Agra's Joan Chow and Fidelity's Jim Speros.
November 10 at 3:49pm
The Shift

The Shift Great executive book summary of "The Shift" http://tinyurl.com/yz3cmp7

tinyurl.com
tinyurl.com
October 26 at 8:09pm
The Shift

The Shift Why Marketing Does a Terrible Job of Marketing Itself:
http://bit.ly/kveyh http://bit.ly/kveyh

Why Marketing Does a Terrible Job of Marketing Itself - Bullish on Books Blog - CNBC.com
bit.ly
Marketing does a terrible job of marketing itself. We create a doom loop, becoming the “logo cops,” making brochures, and setting up campaigns, all within the isolation of our silos and feeling like we’re not adding much value to the company, or driving it forward. ...
October 7 at 6:49am
The Shift

The Shift PDF: Since the recession
officially reared its head in January of 2008, retailing has added a new season
to its lineup: The “season of discontent.” http://bit.ly/1OlYrE

bit.ly
bit.ly
September 28 at 6:24am
The Shift

The Shift Casium wrote a great summary of concepts from the Shift: http://bit.ly/yScXp

:: Casium - building your case ::
www.casium.fr
Casium: company that provides content on management topics to business schools, publications and corporations. Focuses on salient facts and potential management lessons, as in business school cases. Emphasizes clarity through tight writing and concise charting.
September 24 at 7:56am
The Shift

The Shift A few books reviewed for every marketer's bookshelf--The Shift included.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112793

MediaPost Publications The Marketer's Bookshelf 09/02/2009
www.mediapost.com
The Marketer's Bookshelf - 09/02/2009
September 3 at 5:54am
The Shift

The Shift Video interview from the 2009 Business Marketing Association Annual Conference http://vimeo.com/6183400

Business Matters Video Podcast: Scott Davis
vimeo.com
Interview with Scott Davis, Senior Partner @ Prophet, from the 2009 Business Marketing Association Annual Conference.
August 21 at 9:40am
The Shift

The Shift Nice Shift review on MarketingClimber.com: http://tinyurl.com/l9okh8

Marketing Climber review: The Shift by Scott M. Davis | Marketing Climber
tinyurl.com
What type of marketer do you want to be known as? Pick one. A. Tactician Marketer B. Visionary Marketer Judging from the fact that you are reading a blog
August 18 at 6:48am
The Shift

The Shift Video Interview: "The Shift" in the current economic environment, as well as thoughts on the auto and financial industry

The Message & The Marketing
www.firstbusinessx.com
First Business - Financial News
August 12 at 10:26am
The Shift

The Shift Webcast: "Pulling A Shift" on Livewithjay.com http://bit.ly/BOOjW

Pulling A Shift | Live with Jay
bit.ly
Scott Davis is passionate about the new role he would like to see chief marketers assume in today’s business landscape, yet the change is slow. “I see marketing continue to be marginalized, in the vast majority of companies that I see out there today. ...
July 22 at 12:39pm
The Shift

The Shift Webcast: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders, in conjunction with the Association of National Advertisers
http://bit.ly/53VBp

Prophet - Insights - Webcasts - The Shift
bit.ly
We work with companies from strategy to execution to develop, operationalize, grow, and protect one of their most valuable assets: their brand.
July 17 at 3:38pm
The Shift
The Shift
Thanks Rafael.
July 22 at 12:40pm
The Shift

The Shift Webinar - The Shift: The Journey from Marketer to Growth Leader

July 9

Join us as Scott Davis discusses concepts from his latest book, The Shift. In conjunction with the Association of National Advertisers, we hope you'll join us for this free, one hour web event.

Register for free here: https://www1.gotomeeting.com/register/840129297

Webinar - The Shift: The Journey from Marketer to Growth Leader
Thu, Jul 9, 2009 1:00 PM - 2:00 PM EDT
Time:12:00PM Thursday, July 9th
Location:Register for free here: https://www1.gotomeeting.com/register/840129297
July 8 at 9:33pm
Carla Bryant
Carla Bryant
Enjoyed the webinar today. I find many parallels between the shifting role of the CMO in an organization to the challenges that many CIOs faced in the '90s in trying to gain a "seat at the table". Once we as marketers make the shift from what we do to the overall impact on the organization then we'll start to see some real change in our ability to drive growth.
July 9 at 11:12am
The Shift
The Shift
It is a great comparison Carla as CIO's today are one of the most dominant/prominent forces in most companies, yet just a few years back they were that techinical guy you only saw when something went wrong. For many companies, like a Teradata or SAP, the CIO is the CEO's partner in crime. Marketers have that ability to make the same shift, but it is going to take an open mind on both sides to make it a reality. Thanks for the comments on the webinar.
July 9 at 7:25pm
The Shift

The Shift Prophet is proud to sponsor this second-annual European CMO Summit, themed "The Future of Marketing."

Featured speakers include our own Scott Davis, who will be discussing his upcoming book, The Shift; and Andy Stefanovich, who will be discussing breakthrough innovation strategies.

To take advantage of a 20% discount o...ff the registration price, enter "Prophet" in the Partner Code section on the registration site:

http://www.cmo-conference.org/index.cfm

European Chief Marketing Officer Conference
The Future of Marketing
Time:7:00AM Thursday, October 1st
Location:Zurich, Switzerland
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June 21 at 9:57pm
The Shift

The Shift Follow Scott and his book tour on http://twitter.com/scottdavisshift

Scott M. Davis (scottdavisshift) on Twitter
twitter.com
I help companies drive demand through more effective use of their Big M marketing and brand assets
June 19 at 10:27pm
The Shift
The Shift
Thanks for the feedback Rafael--appreciate you taking the time. Best, Scott
July 17 at 2:34pm
The Shift

The Shift More Events!

Ad-Tech Chicago
Sept. 1-2
Scott Davis co-presenting with Mark Gambill from CDW
Chicago, IL
http://www.ad-tech.com/chicago/adtech_chicago.aspx
ANA Annual Meeting

Nov. 5-8
Scott hosting a CMO roundtable about The Shift
Phoenix, AZ
http://annual.ana.net/

www.ad-tech.com
www.ad-tech.com
ad:tech - The #1 event for interactive marketing. The Digital Marketing Conference for Today's Marketing Leaders! Listen to speakers from around the world, view the latest marketing technology and delve into the details with global case studies and market research. ...
June 19 at 2:49pm