
The Truth About Green Business Gil Friend will be speaking at EcoTuesday tomorrow, 11/17 at THE BOX, 1069 Howard St. San Francisco.
www.ecotuesday.com
$10 Event Date: Tuesday, November 17, 2009 6:30pm - 9:00pm Speaker Information Speaker Name: Gil Friend Speaker Title: Founder & CEO Company Name: Natural Logic (& author of THE TRUTH ABOUT GREEN

The Truth About Green Business
Lorna Li (Green Marketing 2.0) and Steve
Morozumi (sfenthusiast) interview Gil Friend
at West Coast Green 2009

The Truth About Green Business Join us for a free webinar tomorrow:
weatherhead.case.edu
Sustainability is playing an ever-stronger role in the way that business operates. A small number of companies are acting aggressively on sustainability – and reaping substantial rewards. Many others, however, find it hard to grasp what it really means for their company, what all the issues are, an...

Natural Logic Inc.
 Video: Gil Friend, author of The Truth About Green Business,
on what makes a green economy successful and what happens when small
companies get too big. Can they stay true to their ideals?
lauraflanders.firedoglake.com
September 23, 2009 at 1:52pm

The Truth About Green Business In case you couldn't make it in person, here's Gil Friend's speech at the Commonwealth Club.
www.youtube.com
The Truth About Green Business: The Potential for Jobs and Prosperity Gil Friend, Founder/CEO, Natural Logic, Inc.; Author, The Truth About Green Business Running a profitable business that takes care ...

Matthew Arnold Looking forward to hearing more about your book at the SRI in the Rockies conference this year. (http://www.sriintherockies.com)
SRI in the Rockies: The premier industry conference for socially responsible investing in the United
www.sriintherockies.com
Premier Socially responsible investing conference in the United States. Values based investing conference and socially responsible investing conference for investment professionals.

Rich Maltzman Gil, just bought your book, will be starting it tonight. My partner and I have just started an LLC focused on the Project Management aspect of green business. I'd be interested in your (and your facebook fans' view) of http://earthpm.com . Thanks.
earthpm.com

The Truth About Green Business
Running a profitable business that nurtures the environment, provides meaningful jobs, and serves its community is an oxymoron, right? Not according to Gil Friend, CEO of Natural Logic, Inc, and author of The Truth About Green Business (FT Press 2009). "There is no necessary conflict," Gil asserts, "between 'making mon...ey and making sense'." Come hear one of the leaders in the sustainability field explain reveal "The Truth About Green Business," and the three key -- but usually unspoken -- barriers to building a sustainable economy.
Followed by after-party at Temple at 540 Howard Street (just two blocks away!)
http://www.tinyurl.com/TTAGB-August18
Telling The Truth About Green Business
Time:5:30PM Tuesday, August 18th
Location:Commonwealth Club of California - San Francisco Office

The Truth About Green Business
I'll be speaking at the Commonwealth Club August 18 (http://tickets.commonwealthclub.org/auto _choose_ga.asp?area=2&shcode=1308) -- followed by the long-awaited book launch party at Temple night club. Details soon; invite your friends! (And your boss ;-)
tickets.commonwealthclub.org

Dixon de Leña It's a tough time for conventional managers to make the argument for green business, and they simply must. Thanks for the hard work of bringing a framework to help them make a clearer case for green business to their stakeholders. Of course, they still need to commit to getting it done, another conversation entirely. ...Good for the Planet - good for business - good for us. Nice trifecta!

Steve Brant
Nice marketing, Gil. I hope your book does well.
Now... what about the support for BSR's definition of sustainability you Tweeted about earlier? Did you point out to them that they left the Sun out of their very Zero Sum sounding definition? Bucky would have never said "living... within planetary boundaries". He kne...w that when you look at the Earth, you have to see it as part of the "Earth - Sun system". We have many more times the energy we need available to us right now. All we have to do is look "outward" rather than "inward".
Your thoughts?

The Truth About Green Business
Reuters reviews The Truth About Green Business http://ow.ly/h5VP
(I've got some quibbles but no major complaints.)
ow.ly
The Truth About Green BusinessBy Gil FriendFT Press Publishing216 pagesThe recent downturn in the global economy and the focus on climate change has brought forth a plethora of books on sustainability,
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The Truth About Green Business wrote on Gil Friend at the Commonwealth Club & Book Launch Afterparty at Temple's Wall.
The Truth About Green Business wrote on Gil Friend at the Commonwealth Club & Book Launch Afterparty at Temple's Wall.




















