The Wow Factory

No company is without strengths and advantages either. When we are willing to face our weaknesses and our strengths with equal candor, then we can build a strategy that is truly designed to maximize the strengths and minimize the weaknesses.

Sophisticates are sophisticated. Geeks are geeky. Whatever you are, be that. Completely. Go overboard. Play it up. Exaggerate it. Wear it proudly. Own it. Let who you are ooze from every pore. Let it infect every communication and every touch point. Let no employee escape indoctrination. No other co...

The WOW Factory Introduces EnterAction: Unique Marketing Solution Maximizes Event Marketing Investments

But are you prepared to continue investing in order to see the results? Campaigns by their very nature happen over time, and no initiative can be constrained to a discrete point in time.

Even the most solidly conceived marketing plans can occasionally encounter unexpected snags – products that don’t meet development timetables, industry shifts, economic climate changes. Companies that recognize this fundamental truth also realize that it isn’t whether you encounter obstacles, it’s h...

However, no single person, no single department, and no single company has all the answers. A successful initiative is collaborative, and involves a community dedicated to its success, including customers, potential customers, agency partners, industry analysts, and press. The larger the circle of a...

The company that comes along and breaks the mold takes their place. That company is the new visionary, fearless in the face of change, fearless in the face of risk, and has the depth of resources to stay the course. It builds something entirely new, desirable, and changes the rules of the game – for...

They have a reputation for gobbling up those who try to wake them, or worse yet, steal their market share. If you are going to wake the giant in the industry, you need a plan, an arsenal, and stealth. You have the courage to challenge the might of the giant.

Any action a company takes in the marketplace today will generate a myriad of reactions from customers and competitors. A successful company not only knows this, but already has planned for these reactions and continues to stay a step ahead.

Likewise, in marketing, you are ill-advised to jump into tactics without first building a strategy. You might hit the mark, but the odds are against it.

How did you determine that this product or approach was the right one? What other assumptions have you made along the way? Are they validated? Can they be?