Photos
2 albumsSee All
EMC dinner after Internet World April 2009Updated about 7 months ago
EMC Dinner after TFM&ACreated about 7 months ago
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Events
4 past eventsSee All
- Ready Steady Email!
IAB
Monday, October 5 at 8:30am - B2B engagement email marketing
Bloomsbury Hotel
Thursday, October 1 at 9:30am - Ready Steady Email
IAB, 14 Macklin Street, London WC2B...
Tuesday, May 12 at 8:30am - Do consumers get too much email?
Earls Court 2
Tuesday, April 28 at 4:00pm
When the lead goes cold – what to do with inactive e-mail segments The festive season is here again and the ‘inbox’ is bursting with invitations and enticing offers from a wide variety of email marketers. As t...
With another Royal Mail strikelooming just as the busy shopping season gears up, it’s understandable for retailers to be in a bit of a panic. ...
Welcome to the November 2009 issue of Infobox. As autumn has well and truly arrived, kick back, warm your hands in the glow of your PC, sip from a mug of hot chocolate and read about the latest news and views from the world of email marketing...
In many cases, businesses earn more in the 10 weeks prior to Christmas than the other 42 weeks of the year combined! Although the busy period may start in late November, customers are already starting to think about what to buy well in advance...
Here’s the fourth and final installment of the Legal & Best Practice Hub on Metrics and their meaning. What we’re hoping is to gain your feedback and comments. This week we’re looking at External Monitoring and Strategic metrics: External Monitoring 1. Auth...
Popular opinion states that an unopened email means your subscriber is disengaged and uninterested in making a purchase – we disagree. Unopened email communications have a tangible impact on brand awareness and can lead to purchase activity across all channels. How? ...
A/B split testing is an essential part of any marketer’s tool box and is particularly great for email because it’s quick and easy - however the temptation is to act on results too early. Ty...
It is time to call on marketers to play their part in the only direct marketing industry tracking study – the fast.MAP/DMA Marketing-GAP research. The 2008 survey revealed some unexpected consumer trends and illuminated some glaring marketer misconceptions. ...
Part one in a four-part series This series of events is designed for marketers looking for information about how to take their email programmes to the next level – from ordinary to extraordinary. Explore the different stages in the customer lifecycle and learn how to improve your ROI. ...
Welcome to our third Anniversary of Infobox – yes, we are now three years old! ...
Here’s the third installment of the Legal & Best Practice Hub on Metrics and their meaning. What we’re hoping is to gain your feedback and comments. This week we’re looking at Internal Monitoring and more of the metrics that feature in this area: 1. Conv...
Last week we held our inagural B2B Email Marketing Conference...
By Adam Needles The nature of the B2B buyer is fundamentally changing. And the impact will forever re-align the roles of sales and marketing team members...
I have just returned from a fantastic holiday, in which I enjoyed a tremendous road trip up the west coast of the USA. It is the first time I have travelled across the pacific as a consumer rather than on business for several years...
Data is the meth-amphetamine of email marketing. The more marketers get, the more they want and the faster they want it, however marketers are often incredibly greedy when it comes to hoarding data by asking for information they don’t really need and often never use. ...
