University DRIVE

The concept of branding is nothing new, but most students don't have an underlying understanding of how to brand themselves.

The kiss of death in college admission is coming across as nothing more than "well-rounded.”...

In a down economy, there’s a great temptation to assume pricey universities are out of the question. Fewer than 25% of families pay the “sticker price” listed for tuition.

Todd was a straight C student who managed to finish his junior year with a mind blowing, overachieving B-minus average. He had a lot going for him in just about every area, other than academics...

In the last blog, I talked about Todd, an average high school student with a number of accomplishments, none of which included anything on his report card...

In case you've missed the early advertising blitz -- "Back to School" season is upon us.

Webster’s defines a recession as: a period of an economic contraction, sometimes limited in scope or duration. Unfortunately for many of today’s college-bound students and their families, our current “economic retraction” is resulting in worthwhile teens having to drop their first-choice college.

Getting into college is already hard -- is it even harder than before to get into your "dream college"?

A new study says 25% of students don't graduate from high school. It's an alarming stat, to say the least!