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Our planet.

It's all we've ever had, and it's pretty much all we've got left.

Yet we already consume more than our planet can sustainably provide. And by 2050 we'll need the output of 2 Earths if we're going to continue living as we do now.

Sadly, this isn't science fiction. This is the reality.

There's enough startling, alarming and even downright outrageous facts on the rest of this site to keep you and a million others lying awake at night wondering, quite literally, what on Earth we are doing.

OK.

So the first thing we must do is look after ourselves.

Humans. People. If we can't look after ourselves, then we cannot even begin to think about looking after anything else.

The second thing we must do is, in fact, look after everything else.

To look after the rest of life that shares this planet with us.

Yet it is not like these 2 things exist in isolation.

Poverty, health, safe drinking water – these are the goals of the world's governments and the UN. They are inextricably, undeniably and irreversibly linked to the world around us, to the environment, to the plants and animals, right down to the very air we breathe.

So what do we do then?

How do we go about ensuring that the world we live on can indeed be lived on. Within its means. Within its capacity to support us. All of us.

You have a role to play.

We all have a role to play.

WWF works with people to ensure a living planet.
We focus on finding long-term solutions that benefit both people and nature.

And you can join us. (read less)

::::::::::::::::::::::::::::::::::::::::::::::::::::

Our planet.

It's all we've ever had, and it's pretty much all we've got left.

Yet we already consume more than our planet can sustainably provide. And by 2050 we'll need the output of 2 Earths if we're going to continue living as we do now.

Sadly, this isn't science fiction. This is the reality.

There's enough startling, alarming and even downright outrageous facts on the rest of this site to keep you and a million others lying awake at... (read more)