
Idea no 1: Use social networks to increase reach Just because you are an ecommerce site does not mean that social networks won’t work for you. After all, social networking sites can provide free advertisement for you. ...

Google wave Invites for Wave were sent to 100000 people by Google on 1st Oct (or was it 30 Sep). Anyway they were sent from Melbourne, so you can calculate the time. Why I say this is because technology has made time more complicated. But that’s not the topic of this post. What is Google Wave? ...

Google Caffeine Google Caffeine seems to be the new toy the guys out there in the development team are working on. The news did not come as a surprise, since Google is predominantly a search company – I mean out there in Google everything revolves around search. ...

Though I am meandering from one topic to another, there is thread of continuity throughout my posts. Actually the format of the blog compels me to write on things which are topmost in my mind. My other activities no doubt have an impact on my writing...

There used to be a time not too long ago when a website consisted of pure html pages. Things were pretty simple both for designers and search engines. But the requirement of some nifty images, video and multimedia could not be met by these html pages...

Let us admit that most of what we call SEO is targeted at Google search engine. And why not? After all over seventy percent of searches are conducted through Google. In fact, the word googling has been accepted as a phrase. How many times have you heard people saying “Google it ”. This [...]

It is high time we move from amateur SEO to some real professional stuff. Most of the advice which you hear from SEO experts boils down to the same thing said in different words...

SEO is as much about what you do as knowing what’ going on. This monitoring and webmetrics part of your website is perhaps the most critical part of SEO and also the most neglected. In my view a SEO exercise is incomplete without taking this part into active consideration. ...

Some time back I was consulting for a website for optimization. As it often happens we learn more from our clients while consulting. In this case I was profoundly impressed with their home grown SEO techniques...

As I have mentioned in my earlier blog posts , it is no longer enough to pepper your web pages with keywords and then sit back and relax . In fact, SEO has become much more complicated. At the same time, it has also become much simpler ,in the sense that people trying to [...]

Let me state at the beginning that the number four is not sacrosanct. But these four myths are the most important because they cause a distorted vision of internet marketing as a whole. The first myth: SEO is all important There was a time when this was true to a large extent...

After some really hi-fi philosophical thoughts on various online subjects, I thought it wise to land softly on mother earth rather than falling with a thud with a gross reality check. So, what do I have to say about an internet business...

Till a couple of years back, Microsoft was the uncrowned king of software. They did not allow even a hint of competition. I know of so many companies which simply went under because of Microsoft onslaught. But things started changing slowly...

Isn’t it surprising that just when I was speaking about search engines and how in future we may see changes that will make present day search engines look like teddies in front of them……. and there comes along another search engine –this time from Microsoft . An iro...



