The Boner Group, West Palm Beach: Our unique blend of strategic marketing, creative, media and in-house services bring together the skills our clients need to succeed.
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- Location:
- West Palm Beach, FL, 33409-1801
- Phone:
- (561) 688-2880
- Mon - Fri:
- 8:30 am - 5:30 pm
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 Ad Age
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New Insurance Policies Help Agencies Control Ad-Production Costs
9 November 2009, 7:35 am |
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The Boner Group 's feed: Ad Age
New Insurance Policies Help Agencies Control Ad-Production Costs
NEW YORK (AdAge.com) -- Dianne Richter, an ad agency veteran who's clocked time in the broadcast departments of shops such as JWT, Y&R and Saatchi & Saatchi, found herself on a nightmare of a commercial shoot a few years ago. While driving to location, pol...ice had blocked the producti...
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NEW YORK (AdAge.com) -- Dianne Richter, an ad agency veteran who's clocked time in the broadcast departments of shops such as JWT, Y&R and Saatchi & Saatchi, found herself on a nightmare of a commercial shoot a few years ago. While driving to location, pol...ice had blocked the producti...
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The Boner Group 's feed: Ad Age
Ethnic Insights Form Foundations of McDonald's Marketing
PHOENIX (AdAge.com) -- The marketing at McDonald's is informed first and foremost by ethnic insights that shape the chain's marketing to African Americans, Asians and Hispanics. Then McDonald's lays those insights over work for the general market.
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PHOENIX (AdAge.com) -- The marketing at McDonald's is informed first and foremost by ethnic insights that shape the chain's marketing to African Americans, Asians and Hispanics. Then McDonald's lays those insights over work for the general market.
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The Boner Group 's feed: Ad Age
Martin Sorrell: Newspaper/Magazine Contraction Must Continue
NEW YORK (AdAge.com) -- WPP Chief Executive Martin Sorrell not only thinks the contraction of the newspaper and magazine industry will continue, but that it needs to continue. In keynote remarks that opened this week's Ad-Tech in New York, Mr. Sorrell cited t...he over-capacity of supply and i...
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NEW YORK (AdAge.com) -- WPP Chief Executive Martin Sorrell not only thinks the contraction of the newspaper and magazine industry will continue, but that it needs to continue. In keynote remarks that opened this week's Ad-Tech in New York, Mr. Sorrell cited t...he over-capacity of supply and i...
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The Boner Group 's feed: Ad Age
Yankees -- and Fox -- Win With Highest-Rated Series Since '04
MINNEAPOLIS (AdAge.com) -- New York Yankee Hideki Matsui -- known by baseball fans as Godzilla -- breathed fire at the plate and stomped on the Philadelphia Phillies with six runs batted in during the decisive Game 6 on Wednesday night. And in the process, ...Godzilla made Fox a monster in the rat...
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MINNEAPOLIS (AdAge.com) -- New York Yankee Hideki Matsui -- known by baseball fans as Godzilla -- breathed fire at the plate and stomped on the Philadelphia Phillies with six runs batted in during the decisive Game 6 on Wednesday night. And in the process, ...Godzilla made Fox a monster in the rat...
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The Boner Group 's feed: Ad Age
Dobrow Weighs in on Whether He Needs Tons of Useful Stuff
It turns out that the clean-livin' print genre has gone the way of the manatee. A handful of titles still sit upon the shelf, tantalizing lard lads with the promises of stress mitigation and ear-poppingly great sex. Nonetheless, only Men's Health offers workable... advice for both healthy...
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It turns out that the clean-livin' print genre has gone the way of the manatee. A handful of titles still sit upon the shelf, tantalizing lard lads with the promises of stress mitigation and ear-poppingly great sex. Nonetheless, only Men's Health offers workable... advice for both healthy...
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The Boner Group 's feed: Ad Age
Ikea Begins Creative Review to Integrate General Market With Hispanic
NEW YORK (AdAge.com) -- Swedish furniture retailer Ikea, nearing completion of a media agency review, is now examining its creative roster of U.S. agencies in what it calls a move towards "integration of general market and Hispanic creative."
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NEW YORK (AdAge.com) -- Swedish furniture retailer Ikea, nearing completion of a media agency review, is now examining its creative roster of U.S. agencies in what it calls a move towards "integration of general market and Hispanic creative."
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The Boner Group 's feed: Ad Age
AT&T Sues Verizon Over 3G Network Comparison in TV Ad
SAN FRANCISCO (AdAge.com) -- AT&T Wireless is suing Verizon Wireless over its "There's a map for that" campaign, which illustrates the density of Verizon's 3G network on a U.S. map compared with that of its competitor's much sparser coverage.
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SAN FRANCISCO (AdAge.com) -- AT&T Wireless is suing Verizon Wireless over its "There's a map for that" campaign, which illustrates the density of Verizon's 3G network on a U.S. map compared with that of its competitor's much sparser coverage.
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The Boner Group 's feed: Ad Age
MSN Gets a Makeover, but Does New Look Matter?
NEW YORK (AdAge.com) -- MSN is getting its first major redesign in more than a decade in a bid to dust off its late-'90s look, reduce clutter and, as Yahoo did earlier this year, give users the ability to interact with their social networks from its home page. The question remains: Does it ...
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NEW YORK (AdAge.com) -- MSN is getting its first major redesign in more than a decade in a bid to dust off its late-'90s look, reduce clutter and, as Yahoo did earlier this year, give users the ability to interact with their social networks from its home page. The question remains: Does it ...
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The Boner Group 's feed: Ad Age
The View on International Advertising From a Chinese City Without Any
NANNING, China (AdAge.com)--The site of the 16th China International Advertising Festival is nearly virgin territory for international advertisers. Nanning residents have little first-hand experience with the retailers and consumer brands that have s...aturated China's most sophisticated citie...
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NANNING, China (AdAge.com)--The site of the 16th China International Advertising Festival is nearly virgin territory for international advertisers. Nanning residents have little first-hand experience with the retailers and consumer brands that have s...aturated China's most sophisticated citie...
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The Boner Group 's feed: Ad Age
MasterCard's Priceless Discovery: Apps Really Work
NEW YORK (AdAge.com) -- MasterCard was an early mover in the apps space with its ATM Hunter, and now, as the company celebrates the 12th year of its famed "Priceless" ad campaign, it's brought out a new app to match called "Priceless Picks." In this video program we take...
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NEW YORK (AdAge.com) -- MasterCard was an early mover in the apps space with its ATM Hunter, and now, as the company celebrates the 12th year of its famed "Priceless" ad campaign, it's brought out a new app to match called "Priceless Picks." In this video program we take...
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The Boner Group 's feed: Ad Age
Verizon Says Early Promotional Push Didn't Work for Fios
SAN FRANCISCO (AdAge.com) -- As if the pressure from the iPhone wasn't enough, Verizon Communications is now dealing with the slowing growth of its $23 billion fiber-optic internet and video services, whose recent laggard performance management blamed on ineffective marketing.
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SAN FRANCISCO (AdAge.com) -- As if the pressure from the iPhone wasn't enough, Verizon Communications is now dealing with the slowing growth of its $23 billion fiber-optic internet and video services, whose recent laggard performance management blamed on ineffective marketing.
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The Boner Group 's feed: Ad Age
Lutz's Caddy Puts on a Better Show Than GM's Vice Chairman
MONTICELLO, New York (AdAge.com) -- Bob Lutz was pitted against lead-footed auto journos and whoever else had the cojones -- and the car -- to challenge him and his ultra high-performance Caddy at Monticello.
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MONTICELLO, New York (AdAge.com) -- Bob Lutz was pitted against lead-footed auto journos and whoever else had the cojones -- and the car -- to challenge him and his ultra high-performance Caddy at Monticello.
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The Boner Group 's feed: Ad Age
Two Months After Joining Kirshenbaum, Lori Senecal Lands a New Account
Investment management company Vanguard has moved its $50 million U.S. account to Kirshenbaum Bond Senecal & Partners from incumbent Y&R Brands. Its the first win for new president-CEO Lori Senecal, who joined in August from McCann Erickson
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Investment management company Vanguard has moved its $50 million U.S. account to Kirshenbaum Bond Senecal & Partners from incumbent Y&R Brands. Its the first win for new president-CEO Lori Senecal, who joined in August from McCann Erickson
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The Boner Group 's feed: Ad Age
DuPont's Social Media Campaign Goes Up in Flames...
NEW YORK (AdAge.com) -- Fiery race-car crashes, exploding oil refineries, policemen shot in the chest at point-blank range -- these are just some of DuPont's new social-media tools. Fearing that it's losing touch with young professionals who don't read traditional media, the chemi...
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NEW YORK (AdAge.com) -- Fiery race-car crashes, exploding oil refineries, policemen shot in the chest at point-blank range -- these are just some of DuPont's new social-media tools. Fearing that it's losing touch with young professionals who don't read traditional media, the chemi...
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The Boner Group 's feed: Ad Age
New Findings: Adolescents and Digital Advertising
NEW YORK (AdAge.com) -- Do adolescents require special new protections against digital marketing techniques? In her talk at the Children's Advertising Review Unit Conference, Ellen Wartella cited new findings that suggest they might. The regulations for children's' advertising dev...
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NEW YORK (AdAge.com) -- Do adolescents require special new protections against digital marketing techniques? In her talk at the Children's Advertising Review Unit Conference, Ellen Wartella cited new findings that suggest they might. The regulations for children's' advertising dev...
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